Jacquelyn Brasel Email & Phone Number

Gilbert, Az, Us

Responsible for the Health Risk Solutions book of business, ensuring client satisfaction and retention, maintaining a 10% growth or more in services year-over-year. Serve as the subject matter expert in production planning, client contracts, and member engagement. Lead cross-functional teams in implementation and execution of new business initiatives supporting growth of client covered services. Partner with internal teams to ensure quality of Health Risk Solutions maintain best in class experience for clients and their members. Oversee a $15 million dollar book of business utilizing risk adjustment programs across total populations, supporting the end-to-end process, ensuring internal and external business goals are achieved. Developed key performance indicators for member experience, identifying opportunities for program excellence and increased program performance by 50% in the first year. Responsible for all client contracts, supporting the Contract Manager with appropriate and sufficient language for Health Risk Solutions.Experienced in senior level presenting, responsible for developing content and design, delivering information and reporting internally on outcome. Led the Client Team to 150% growth in eligible members for Health Risk Solutions, retaining 90% of the book of business for the last five years, and reaching 100% upsell growth goals year-over-year. Subject matter expert for Health Risk Solutions, supporting sales in client presentations and implementation team of new services.Serve as the interim production planning and forecast SME for Health Risk Operations.

Phoenix

Responsible for member end-to-end experience in the diabetes prevention government program (DPP).Developed and executed the first multi-channel engagement strategy for the government line of business. Grew and nurtured 20+ key health plan contacts to develop marketing relationships and material approvals. Served as subject matter expert to C-Suite on day-to-day opportunity for the DPP government program. Managed execution of health plan engagement campaigns, evaluated and implemented optimization opportunities and reported outcomes to Leadership.

Scottsdale, Az

Supported development and implementation of behavioral segmentation across Medicare business. Strategy included direct mail, email campaigns, conversation guides and internal education support. Managed total population engagement strategies for Medicare, Medicaid, Special Needs Plans, Commercial and Chronic Care.Implemented surveys with third-party vendor utilizing telephonic and digital outreach which identified key product improvements for member experience.

Scottsdale, Az

Lead development of the engagement strategy for the Diabetes Care Program. Strategy included fifteen marketing pieces for pre and post visit member education.Responsible for five of the company’s top ten marketing plans which include national health plans.Worked cross-functionally with internal stakeholders to ensure customer goals are met.Reviewed existing marketing strategies and recommended adjustment saving over $100,000 annually.Delivered quarterly results and strategized to increase performance.Facilitated customer calls and delivered action items. Supported retention of existing contracts year-over-year.

Chandler, Az

Managed a client portfolio encompassing regional, multi-market, and national blue chip health plans.Implemented the monthly communication process to bridge the gap internally within departments.Project manager for Marketing Team implementation of new initiatives.Supported and traveled with events team for large national expos.

Chandler, Az

Maintain a book of business that includes Medicare Advantage, Medicare Supplement, Dual Eligibles, and Commercial Health Plan members. Develop and execute marketing strategies to effectively communicate the fitness benefit for national and regional health plan clients. Manage a marketing budget of $100,000+ and evaluate results ensuring a positive ROI. Implemented seven new clients and support client relations staff with renewals of existing client base resulting 90% retention.Lead development of strategy to target dual eligible population for fitness program engagement. Strategy included analysis of current population, development of ten pieces and implementing tracking process to evaluate outcomes.

Chandler, Az

Implemented and maintained the IVR vendor relationship for multiple outreach strategies. Managed all triggered outreach materials which included quality improvement to reduce costs and improve engagement. Project manager for internal projects within the Marketing Team. Chairman of the SPIRIT Committee for the Chandler Business Unit.

Tempe, Az