Jacquelyn Brasel Email & Phone Number

Gilbert, AZ, US

Responsible for the Health Risk Solutions book of business, ensuring client satisfaction and retention, maintaining a 10% growth or more in services year-over-year. Serve as the subject matter expert in production planning, client contracts, and member engagement. Lead cross-functional teams in implementation and execution of new business initiatives.

Phoenix

Responsible for member end-to-end experience in the diabetes prevention government program (DPP).Developed and executed the first multi-channel engagement strategy for the government line of business. Grew and nurtured 20+ key health plan contacts to develop marketing relationships and material approvals. Served as subject matter expert to C-Suite on.

Scottsdale, AZ

Supported development and implementation of behavioral segmentation across Medicare business. Strategy included direct mail, email campaigns, conversation guides and internal education support. Managed total population engagement strategies for Medicare, Medicaid, Special Needs Plans, Commercial and Chronic Care.Implemented surveys with third-party vendor.

Scottsdale, AZ

Lead development of the engagement strategy for the Diabetes Care Program. Strategy included fifteen marketing pieces for pre and post visit member education.Responsible for five of the company’s top ten marketing plans which include national health plans.Worked cross-functionally with internal stakeholders to ensure customer goals are met.Reviewed.

Chandler, AZ

Managed a client portfolio encompassing regional, multi-market, and national blue chip health plans.Implemented the monthly communication process to bridge the gap internally within departments.Project manager for Marketing Team implementation of new initiatives.Supported and traveled with events team for large national expos.

Chandler, AZ

Maintain a book of business that includes Medicare Advantage, Medicare Supplement, Dual Eligibles, and Commercial Health Plan members. Develop and execute marketing strategies to effectively communicate the fitness benefit for national and regional health plan clients. Manage a marketing budget of $100,000+ and evaluate results ensuring a positive ROI..

Chandler, AZ

Implemented and maintained the IVR vendor relationship for multiple outreach strategies. Managed all triggered outreach materials which included quality improvement to reduce costs and improve engagement. Project manager for internal projects within the Marketing Team. Chairman of the SPIRIT Committee for the Chandler Business Unit.

Tempe, AZ