Senior Manager, Paid Search
Current- Manage and mentor a five-member team of paid search buyers to ensure the profitability of degree programs in collaboration with top-tier universities.- Conduct weekly performance discussions with analysts, director of analytics, and the team.- Collaborate with internal teams and agency partners to drive search strategy forward, leveraging SA360 Automation (machine learning) to decrease CPCs, CPLs, CPGLs, and application submission costs.