• B2C brand development and promotion under NJ Advance Media umbrella including but not limited to: NJ.com and its live events segment, Jersey’s Best magazine and Jerseysbest.com, SILive.com, Lehighvalleylive.com.• Support B2B marketing strategies for key verticals• Support enterprise Digital Consumer Revenue team initiatives to help boost and retain subscriptions to news sites as needed

NJ Advance Media provides content, advertising and marketing services to NJ.com, Lehighvalleylive.com and newspapers throughout New Jersey and Pennsylvania. Position highlights: • Develop digital marketing campaigns, assemble analytics from these programs and continuously optimize to best achieve KPIs for both B2B and B2C company objectives • Implement multi-channel marketing campaigns to generate business leads and position the company as thought leaders • Oversee the design and deployment of different elements of these marketing campaigns, including email and social posts• Research industry trends and write posts in order to keep the company’s blog and social media accounts current• Draft copy for company marketing collateral including flyers and rate sheets, program advertisements and house ads that run in our affiliated media• Assist with event coordination for initiatives such as NJ Top Workplaces and NJ Cannabis Insider Live. • Negotiate and execute trade partnership agreements with outside organizations for the purpose of securing promotional opportunities, event sponsorships and assets such as tickets• Participate in whiteboard sessions and prepare presentations for use by our sales team when meeting with clients regarding their marketing strategy• Work with vendors to assure that promotional items ordered meet our brand standards regarding usage of colors and logos• Assisted with company launch branding strategy and associated projects

• Assisting Lead Planner/Owner with day-of event coordination for weddings & corporate events • Managing timelines and keeping vendors and event participants on schedule throughout the day• Assist in set-up and break down of event space • Assist vendors with miscellaneous tasks and serving as point-of-contact for questions or concerns throughout the day

(Company re-structured in June 2014 moving most employees into NJ Advance Media) • Planned and executed events for the purpose of educating our clients and connecting them with our sales team• Developed and scheduled digital marketing campaigns for both company campaigns and trade partners

(Company re-structured in June 2014 moving most employees into NJ Advance Media)• Worked on project management team responsible for company transition to Salesforce.com CRM • Reviewed incoming advertising contracts and proposals for accuracy• Scheduled and monitored campaigns to ensure delivery and optimized where necessary• Coordinated billing on client accounts and acted as a liaison between Accounting and the client to resolve billing issues• Solved customer difficulties at my discretion

• Conducted a thorough needs analysis for each client and assembled the advertising solution that best met his or her needs• Strived to achieve sales objectives and continuously monitored my status throughout the month• Publications included the Asbury Park Press, Times-Beacon Newspapers, the Mailbag, & the Islander

Working in Classified Call Center for Gannett Media Group • Determined the best products that will effectively advertise a client's merchandise, business, real estate or job postings in six Gannett daily newspapers, our weekly papers, & online outlets • Drafted copy that will be used in the ad• Adhered to strict deadlines for each paper• Conducted outbound calling to follow up and secure revenue from leads provided through Outbound Ranger software • Strived to achieve sales objectives while monitoring my status throughout the month• Maintained premier customer service by establishing rapport with new customers, follow up phone calls & solving customer difficulties at my discretion • Trained new personnel on our computer & phone system while he/she also listens in to calls• Assisted fellow employees in solving work related issues regarding questions about our products & computer system

Working in Saturn of Eatontown Service Dept:• Marketed brand through letters and phone calls to prospective customers• Provide premier customer service and successfully handle questions and complaints • Organize and file customer paperwork

• Marketed station and provided sponsor support at community events• Assisted in set up & breakdown of equipment • Coordinated promotional contests