Jacques Hebert Email & Phone Number

Minneapolis, Minnesota, United States

Jacques Hebert joined McKnight as communications director in October of 2022. In this role, Jacques leverages the power of strategic communications to achieve the Foundation's mission to advance a more just, creative, and abundant future where people and planet thrive.

New Orleans, La

Develop and implement strategic communications campaigns that reach target audiences and advance national and state policies to build coastal resilience. Lead communications and marketing for Walton Family Foundation-funded Restore the Mississippi River Delta coalition of national and statewide environmental organizations. Chair communications committee of partner organizations, creating and implementing shared work plans to achieve goals of raising awareness to Louisiana’s land loss crisis and… Show more Develop and implement strategic communications campaigns that reach target audiences and advance national and state policies to build coastal resilience. Lead communications and marketing for Walton Family Foundation-funded Restore the Mississippi River Delta coalition of national and statewide environmental organizations. Chair communications committee of partner organizations, creating and implementing shared work plans to achieve goals of raising awareness to Louisiana’s land loss crisis and building support for ecosystem restoration. Generate coalition messaging, including overseeing polling, message testing and analysis. Oversee media outreach and engagement strategy, securing positive coverage across local, regional, national and international outlets. Lead development of multiplatform marketing campaigns, including content development, paid and social media, and events, to build support for coalition priorities. Handle reactive and crisis communications and respond to external events, such as hurricanes and floods. Manage annual communications budget, including numerous contracts and agency relationships. Build and maintain external relationships, including retail and donor partnerships. Consulted on production of nationally distributed “Last Call for the Bayou” documentary film series. Show less

New Orleans, Louisiana, United States

Co-host and produce Delta Dispatches, a weekly podcast that highlights Louisiana's coast, its people, wildlife, and jobs, and why restoration matters. Produced over 150 episodes featuring experts across government, science, business and community to discuss issues related coastal restoration. Podcast is available online at deltadispatches.org and distributed through the American Shoreline Podcast Network.

New Orleans, La

Designed and implemented strategic communications and marketing plans to support organizational mission and priorities. Chaired communications committee of partner organizations, building and implementing shared work plans to achieve goals, managing team of three employees and multiple agencies, and overseeing annual budget through inclusive budget management processes. Developed media outreach strategy and built relationships with journalists, securing hundreds of pieces of media coverage… Show more Designed and implemented strategic communications and marketing plans to support organizational mission and priorities. Chaired communications committee of partner organizations, building and implementing shared work plans to achieve goals, managing team of three employees and multiple agencies, and overseeing annual budget through inclusive budget management processes. Developed media outreach strategy and built relationships with journalists, securing hundreds of pieces of media coverage including in high-profile, national outlets. Oversaw development of digital engagement strategy and spearheaded redesign of coalition website. Led development of multi-platform marketing and public outreach campaign, creation of messaging and materials, comprehensive paid media plans and analysis, and events to reach key audiences and increase understanding of complex scientific and policy-driven issues. Developed innovative educational and marketing content, including numerous high-production videos and two, immersive 360 videos. Interfaced with leaders across business, government and science, as well as community members to build support and forge partnerships in support of mission. Trained spokespeople on effective media skills and messaging. Led communications for Audubon’s Gulf program. Show less

San Francisco, Ca

Strategically promote Mother Jones reporting to relevant media and policy organizations, resulting in expanded reach and impact, including regular coverage by national media and action by policy makers and activists. Secure placement of Mother Jones staff and discussion of Mother Jones reporting on national broadcast and radio programs. Develop company communications materials including annual reports, development newsletters, impact reports, talking points, and promotional videos. Coordinate… Show more Strategically promote Mother Jones reporting to relevant media and policy organizations, resulting in expanded reach and impact, including regular coverage by national media and action by policy makers and activists. Secure placement of Mother Jones staff and discussion of Mother Jones reporting on national broadcast and radio programs. Develop company communications materials including annual reports, development newsletters, impact reports, talking points, and promotional videos. Coordinate numerous events, including monthly policy briefings and online engagement activities. Handle proactive and reactive media relations and external communications, coordinating with executive and editorial leadership as needed. Track media coverage and impact of Mother Jones, sending weekly reports to staff and board of directors. Coach staff on communication and interview strategies in preparation for national media appearances. Lead awards submission strategy, resulting in top industry honors. Manage public affairs fellow. Show less

Media Relations: Managed press relationships, media strategy, and communications for YouTube resulting in consistent positive coverage across top national consumer and trade outlets. Developed YouTube communications and media strategy around key product launches including organizing a press event to announce the largest redesign in site history. Oversaw YouTube’s educational communications, placing stories ranging from successful case studies to overviews of specific programs and product… Show more Media Relations: Managed press relationships, media strategy, and communications for YouTube resulting in consistent positive coverage across top national consumer and trade outlets. Developed YouTube communications and media strategy around key product launches including organizing a press event to announce the largest redesign in site history. Oversaw YouTube’s educational communications, placing stories ranging from successful case studies to overviews of specific programs and product solutions targeting teachers, students, and parents. Drafted regular YouTube Blog announcements and consumer posts relaying requisite points while maintaining friendly and accessible YouTube voice.Campaign Strategy: Led publicity efforts for 20 YouTube “original channels” across pop culture, Hispanic,animation, and dance verticals, consulting partners on press strategy and communications, managing agency workflow and securing positive coverage of YouTube’s content strategy and original programming offering. Executive Communications: Developed regular company-wide executive messaging as needed. Executed media trainings to endow YouTube spokespeople with necessary skills to interface with press and effectively communicate key YouTube narratives. Internal Communications: Owned YouTube company-wide internal communications, interfacing with YouTube’s CEO and other top executives to message company updates and strategy to a rapidly growing global workforce, including producing quarterly company-wide “YouTube All Hands” meetings for over 600 employees from 20 offices in attendance. Show less

Mountain View, Ca

Account/Relationship Management: Owned relationships and strategy for 30+ high spend and fast growing advertising accounts totaling $25 million in yearly revenue, consistently exceeding quarterly revenue growth targets by 2-5%. Built relationships with C-Level executives, key decision makers and agency contacts to develop and execute company marketing and business strategies via the AdWords product and across the online marketing space. Led frequent strategic client meetings resulting in… Show more Account/Relationship Management: Owned relationships and strategy for 30+ high spend and fast growing advertising accounts totaling $25 million in yearly revenue, consistently exceeding quarterly revenue growth targets by 2-5%. Built relationships with C-Level executives, key decision makers and agency contacts to develop and execute company marketing and business strategies via the AdWords product and across the online marketing space. Led frequent strategic client meetings resulting in improved client relationship & revenue gains. Online Marketing & Analytics: Created & implemented integrated marketing plans for AdWords products including Search, Display, TV & Mobile campaigns. Analyzed campaign performance & identified areas of opportunity for growth & performance optimization.Leadership: Interfaced with Product & Engineering teams to deliver client feedback & advocate for feature enhancements in line with advertiser requests. Served as expert within organization in issues pertaining to billing and policy, handling colleague concerns and advocating for improvements where necessary. Developed agenda and coordinated logistics for national team sales conference, resulting in improved collaboration across offices and new strategies to engage with clients. Interviewed 20 prospective candidates for positions within organization and served as mentor to 12 new hires Operations: Oversaw operational processes from launching a global support organization to segmenting account distribution by revenue growth potential, resulting in improved team efficiency, client retention and account revenue growth. Created process to monitor billing collections activity resulting in improved insight into account retention rate and growth opportunity Show less

Hanover, Nh

Oversaw the coordination and execution of 20 student relief trips to the Gulf Coast in the aftermath of Hurricanes Katrina & Rita. Publicized service trips, recruited participants, interviewed & selected 40 trip leaders and over 250 participants. Engaged campus around the issues surrounding Hurricane Katrina & poverty in the Gulf Coast by launching marketing campaigns consisting of guest speakers, newspaper editorials and trip participant presentations. Counseled team leaders on effective… Show more Oversaw the coordination and execution of 20 student relief trips to the Gulf Coast in the aftermath of Hurricanes Katrina & Rita. Publicized service trips, recruited participants, interviewed & selected 40 trip leaders and over 250 participants. Engaged campus around the issues surrounding Hurricane Katrina & poverty in the Gulf Coast by launching marketing campaigns consisting of guest speakers, newspaper editorials and trip participant presentations. Counseled team leaders on effective fundraising and leadership strategies. Show less

Led team of 15 sales representatives, securing advertisements from local and national firms. Contributed to reorganization of business staff of the paper, as well as redesign of publication website. Achieved record number of ad sales for all special issues and initiated in-town resale program, increased subscriptions on and off campus.

Bachelor Of Arts Degrees, Latin American Studies & Spanish

Education record