Supporting businesses of all sizes achieve their goals through strategic marketing planning, digital strategy development and marketing support services. We provide the following core services: - Market Research and Insights- Marketing and Digital Strategy- Digital Audits- Branding- Analytics and ReportingCurrently seeking clients. Please contact me on 0449 845 595 or email jacqui@themeasuredmarketer.com.au to discuss.

Appointed as one of 12 Directors on the Board of Directors in 2017 to bring strategic marketing advice to the Hunter Manufacturing Awards.

Brought on in 2020 to drive the strategic marketing and communications for Defence Industry opportunities in the Hunter.

Leading a team of 28, the Interim Director role was responsible for the development and delivery of an integrated marketing strategy incorporating key responsibilities in the following areas : - Corporate and digital marketing- The UON website- Building and managing the University brand- Student Recruitment- Advertising coordination- Media and content development - Publications and other marketing materialKey achievements in role: - Development of UON's strategy and response to the proposed sector deregulation- Management of crisis communications during April 2015 storms (campuses closed for multiple days)- Development of team 'Vision, Values and Behaviours' and a focused program of work delivering UON Business Intelligence, Strategic Leadership, Enhancements to UON's digital footprint and Enabling and Supporting UON's marketing community of 50+ staff- Implemented a monthly team member award, regular 'Change and Innovation' workshops and saw great improvements in team culture, output, innovation and a data driven approach to their activities- Launch of UON Sydney and NeW Space (Hunter St campus)- Building brand and engagement with UON's target audiences in its 50th year of celebrations - Placement on the following boards and committees: 2NURFM Advisory Board, Central Coast Strategy Group, Administration and Information Strategic IT Advisory Group, Admissions Steering Committee, New Futures Steering Committee, World University Rankings Advisory Group, Sydney Relocation Steering Committee, Professional Leaders Group, C50 Working Group, Crisis communications / critical incident response group, VC’s Leadership Group

Managing a team of 10 digital marketers and communications officers, the Digital Marketing Manager role was responsible for;Digital Marketing:- Strategy and development of an annual program of work for the team - Online content design and production- All corporate UON integrated marketing campaigns with a focus on recruitment and reputation building- Social media (multiple accounts across Facebook, Twitter, YouTube, Instagram and blogs)- Search Engine Optimisation- Search Engine Marketing- Mobile- Email and database management- Digital training and capability development across the institution- Online marketing advice and support- Liaison with online providers- Corporate content management of all UON channelsCorporate Marketing:- Brand- All UON marketing policies and guidelines- Project management of key marketing initiatives for the Vice-Chancellor- Advertising (traditional and online)- Client support to all UON stakeholders- Development and management of an online marketing resource centre for all UON staff - Development and management of a monthly Marketing Network Group to support the consistency of approach and brand across all UON marketing stakeholders Student Communications:- Plan, create, coordinate and execute an annual communications calendar- Liaison with key stakeholders to ensure timely and effective communication with students- Management and development of key student communication channels

Reporting to the Digital Marketing Manager, the Digital Project Manager role provided leadership and direction in the coordination of an annual program of work aligned with Marketing plans and activities for internal clients, including Faculties, Divisions and other UoN stakeholders.- A key member of a team of marketing professionals providing expertise in digital and offline campaigns aligned under the University of Newcastle brand. - Maximised the use of digital channels for the recruitment of undergraduate and postgraduate students, internal communication (current students and staff), and other key audiences.

• Responsible for brand and marketing direction of firm • Responsible for the firm's annual marketing strategy and tactical action plan, along with unique plans for the 10 business units of the firm• Responsible for a monthly review of strategic objectives and goals for the business units with managers and partners; identifying new opportunities, best use of marketing spend and implementation of key marketing activity• Strategic role in growth of Lawler Chartered Accountants - independent firms across Australia and NZ joining the Lawler Alliance: supported all member firms across Sydney, Newcastle, Brisbane, Melbourne, Rockhampton and Tamworth in the development of a consistent brand, and communication mix • Responsible for the management and facilitation of major sponsorship agreements • Management of all external communication strategies inc; Website and e-marketing Collateral Advertising (online and print) PR Pitch documents and presentations Client Communications (inc. Lawlerlink, a 16pp quarterly newsletter, Client E-Alerts monthly, quarterly business unit newsletters) Internal Marketing • Other projects and initiatives such as the subscription based network for professional service firms such as GEM and the Finance Professionals Network• Support and development of the brand Super Allies • Coordination of charity and community events• Coordination of client events, educational seminars and industry conferences

A six-month consulting project to write and edit a self-help book on buying and selling property. The role included research on property legislation, interviewing author and multiple agents, writing, editing, coordination of cover art, and publication. An initial print run of 5,000 copies in December 2010 and a re-run in 2012 of a further 5,000 copies. See book on Amazon: http://www.amazon.com/Things-Estate-Should-Selling-Property/dp/0956734103

Online Marketing including creation of company website, copy writing and creation/management of Google PPC account; Review of all business processes, services and accounts to further streamline business efficiency, productivity and profit levels.

- Managed team of six (full-time), including marketing staff and administrators- Responsible for coordination and implementation of annual marketing plans tailored to individual office needs and niche areas (across five London offices) within strict budget guidelines of £750,000- Managed website build for Urban Spaces, Greene&Co, Union Developments and Green Shoots (design, agency direction, property search, online web directory). - Set up of new offices and brands- Internal and external communication- Event coordination, sponsorship management and coordination, - Creation and management of all Google PPC campaigns for the company- Creation and management of Social Networking sites (Twitter/Facebook) and company blog- Development of social presence strategy to increase positive perceptions of agency within the community - Design and dispatch of weekly advertisements, briefing designers (graphic and web) and negotiating advertising space- Creating and implementing unique web based system for administrators to be capable of printing design-friendly property particulars internally (without Design skills). - PR for local and national publications (both property specific and in relation to the BBC2’s Property People of which Greene&Co were featured in a six-part fly-on-the-wall series)- Implementing direct mail canvassing campaigns (from targeted individuals - 50,000+)- Detailed weekly reporting direct to MD with marketing related objectives, measuring campaign results and ROI, budgets, sales performance, customer service, company training needs.- Reporting to company Directors (10) at monthly board meetings. - Management, planning, coordination and implementation of all company training

See above description for Greene&Co.

Sole Responsibility for; All Administration and Reception Duties Quality Management - Writing Quality Manuals to achieve ISO 9001:2000 - Maintaining Quality Management Systems Advertising and Promotion - Newspaper Advertising, Company Presentations, Design of Company Stationery & Website, Internal Communication Occupational Health and Safety - Writing Safety Management Plans for job specific events. Payroll and Accounts (through MYOB) Supervision and Monitoring of Employee Performance