Jacquie Severs, Ma

Jacquie Severs, Ma Email and Phone Number

Director, Brand (Interim) @ Invest in Canada | Investir au Canada
Oshawa, ON, CA
Jacquie Severs, Ma's Location
Oshawa, Ontario, Canada, Canada
Jacquie Severs, Ma's Contact Details

Jacquie Severs, Ma work email

Jacquie Severs, Ma personal email

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About Jacquie Severs, Ma

Award-winning marketing leader specializing in building brands that people trust and admire. Completed a Master's Degree in Place Branding in 2024 from Middlesex University.Full-stack marketer, strategic thinker, and natural storyteller.2018 Ontario Community Newspapers Association Columnist of the Year.Lead on 2021 EDAC Marketing Canada, 2022 and 2024 IEDC International Marketing award winning projects.20 years of progressive marketing experience. I believe good design is the foundation to great marketing, and that a good piece of copy has about 5 words. My superpower is prioritization. I believe in progress over perfection. I laugh a lot.Key Skills: Strategic marketing, Brand development and management, Place Branding, Content marketing, Digital marketing, Advertising, Sales strategy, Social media strategy and content, Communications, Partnerships, Pricing strategy, Product development, Market Research, Opportunity Assessment.Key Roles: Team leader, Change manager, Coach, Problem solver, Organizer, Pragmatist.Bonuses: Creative writing, Trend forecasting, Social media policy development and implementation, Creative direction, Public relations/speaking, Lifelong learner, Software whiz, Office dancer, Person on the team who always has a full candy jar.

Jacquie Severs, Ma's Current Company Details
Invest in Canada | Investir au Canada

Invest In Canada | Investir Au Canada

View
Director, Brand (Interim)
Oshawa, ON, CA
Website:
investcanada.ca
Employees:
108
Jacquie Severs, Ma Work Experience Details
  • Invest In Canada | Investir Au Canada
    Director, Brand (Interim)
    Invest In Canada | Investir Au Canada
    Oshawa, On, Ca
  • Durham Region (The Regional Municipality Of Durham)
    Manager, Marketing And Tourism
    Durham Region (The Regional Municipality Of Durham) Jul 2023 - Present
    Whitby, Ontario, Canada
  • Durham Region (The Regional Municipality Of Durham)
    Acting Director
    Durham Region (The Regional Municipality Of Durham) Jul 2023 - Sep 2023
  • Durham Region (The Regional Municipality Of Durham)
    Manager, Marketing And Cluster Development
    Durham Region (The Regional Municipality Of Durham) Jul 2019 - Jul 2023
    Whitby, Ontario, Canada
  • Invest Durham
    Manager, Marketing And Tourism
    Invest Durham Jul 2023 - Present
    The Region of Durham’s Economic Development and Tourism division is responsible for supporting the growth of our Regional economy through creating and retaining jobs. To do this, Invest Durham promotes the region as a great place to do business, and provides business services to attract new investment, among other activities.
  • Durham Tourism -- Durham Region, Ontario, Canada
    Manager, Marketing And Tourism
    Durham Tourism -- Durham Region, Ontario, Canada Jul 2023 - Present
    The Region of Durham’s Economic Development and Tourism division is responsible for supporting the growth of our Regional economy through creating and retaining jobs. To enable this, Durham Tourism promotes the region as a great place to visit, enables a vibrant tourism industry, and provides other programming.
  • The Review Vankleek Hill
    Contributing Columnist
    The Review Vankleek Hill Apr 2018 - Apr 2020
    Vankleek Hill, Ontario
    Author of the biweekly family lifestyle column "Twin Perks".2018 Ontario Community Newspapers Association Columnist of the YearI took a break writing the column at the onset of the pandemic, and haven't found a way to pick it back up again.Twin Perks is available for syndication.
  • Beau'S All Natural Brewing Company
    Director Of Marketing
    Beau'S All Natural Brewing Company Feb 2017 - Jun 2019
    Vankleek Hill, Ontario
    An adaptable, flexible, and innovative marketing professional, at Beau’s I provided leadership and strategic decision making to an award-winning marketing team. A results-focused and creative communicator, I led numerous complex projects and partnerships. I have a demonstrated commitment to working effectively with shared leadership and in cross-functional teams.Strategic PlanningComprehensive MarketingTeam LeadershipCoaching Brand Management and… Show more An adaptable, flexible, and innovative marketing professional, at Beau’s I provided leadership and strategic decision making to an award-winning marketing team. A results-focused and creative communicator, I led numerous complex projects and partnerships. I have a demonstrated commitment to working effectively with shared leadership and in cross-functional teams.Strategic PlanningComprehensive MarketingTeam LeadershipCoaching Brand Management and PartnershipsBudgeting Trend and market analysisProject managementEvents marketingOpportunity assessmentDigital StrategyMarket development Highlight partnership projects: Ottawa 2017, Jameson Whiskey, The Rwanda Craft Brewery Project, United Way Ottawa. Collaborations with David Suzuki Foundation, Canadian Natural History Museums Association, The Rheostatics, Tom Green, k-os, among many others. Signature Event projects: Beau's Oktoberfest, the annual celebration that gathered approximately 20,000 attendees annually was awarded Ontario Culinary Tourism Event of the Year, Festivals and Events Ontario (FEO) one of the Top 100 Festivals and Events in Ontario, Huffington Post's "One of Canada's Best Oktoberfests". Beau's All Natural Brewing Co.Family Run. Employee Owned. Organic. Show less
  • Beau'S All Natural Brewing Company
    Marketing Manager
    Beau'S All Natural Brewing Company Sep 2015 - Feb 2017
    Vankleek Hill, Ontario
    - Developed strategic consumer-facing communications plans - Developed new platforms and opportunities - Develop and execute marketing plans focused on sales and brand building- Project management for cross-team marketing campaigns and projects- Team management and leadership- Execute projects and initiatives from conception to realization- Build brand awareness through innovative partnerships and unconventional projects- Opportunity assessment - Brand management… Show more - Developed strategic consumer-facing communications plans - Developed new platforms and opportunities - Develop and execute marketing plans focused on sales and brand building- Project management for cross-team marketing campaigns and projects- Team management and leadership- Execute projects and initiatives from conception to realization- Build brand awareness through innovative partnerships and unconventional projects- Opportunity assessment - Brand management Highlights:- Leading our team to raise over $100k on Kickstarter for The Rwanda Craft Brewery Project - Leading Beau's partnership with Ottawa 2017, a year-long celebration of the 150th anniversary of Confederation in the National Capital Region- Team member, internal and external campaign and announcement that the company was becoming Employee Owned - Establishment of Beau's e-news programBeau's All Natural Brewing Co.Family Run. Employee Owned. Show less
  • Pottery Lane Imports
    Creative & Marketing Manager
    Pottery Lane Imports Jan 2014 - Aug 2015
    Vankleek Hill, Ontario
    Wholesale/Retail Fashion MarketingPottery Lane Imports is an international importer and wholesaler of women's fashion and accessories with customers in Canada, Australia, New Zealand, and Germany.Digital strategy including - Wholesale Website Development (Magento)- Wholesale App Development- Community Management - Facebook, Twitter, Instagram, multiple profiles- Sales Team Management and communications- Marketing Materials Design and Production- Product… Show more Wholesale/Retail Fashion MarketingPottery Lane Imports is an international importer and wholesaler of women's fashion and accessories with customers in Canada, Australia, New Zealand, and Germany.Digital strategy including - Wholesale Website Development (Magento)- Wholesale App Development- Community Management - Facebook, Twitter, Instagram, multiple profiles- Sales Team Management and communications- Marketing Materials Design and Production- Product Management, Category and Description Management- Key Account Opportunity Development- Market research- Merchandising- Product Development - B2B and B2C communications and engagement Show less
  • The Rmg (Robert Mclaughlin Gallery)
    Manager, Communications & Social Media
    The Rmg (Robert Mclaughlin Gallery) Jun 2010 - Jan 2014
    Oshawa, Ontario
    Featuring a Permanent Collection of over 4,500 works, and five galleries of diverse and changing contemporary and historical exhibitions, the RMG holds an important collection of modern Canadian abstraction and the largest holdings of works by Painters Eleven. The RMG is the largest gallery in Durham Region, and occupies an inspired 36,000 square foot building designed by noted architect Arthur Erickson.- Specialist in grassroots marketing and disruptive marketing campaigns- In-house… Show more Featuring a Permanent Collection of over 4,500 works, and five galleries of diverse and changing contemporary and historical exhibitions, the RMG holds an important collection of modern Canadian abstraction and the largest holdings of works by Painters Eleven. The RMG is the largest gallery in Durham Region, and occupies an inspired 36,000 square foot building designed by noted architect Arthur Erickson.- Specialist in grassroots marketing and disruptive marketing campaigns- In-house graphic design- Management social media channels- Public Relations- Events Coordination- Digital strategy- Development of new media and marketing strategies- Community leadership and engagement - Website development Show less
  • School Of Media, Art & Design At Durham College
    Part-Time Faculty
    School Of Media, Art & Design At Durham College Jan 2012 - Dec 2013
    Oshawa, Ontario
    Part-time Professor in the school of Media Art & Design (MAD) at Durham CollegeCourses:Social Media Professional Communications
  • Oshawa Express Newspaper
    Art Columnist
    Oshawa Express Newspaper Jul 2010 - Dec 2013
    Oshawa
    The Oshawa Express is Durham Region’s independent community newspaper with a circulation of 35,000 households per week reaching households through carrier delivery and various store and community locations.- produced a monthly art column about Durham Region
  • Pine Ridge Art, Inc.
    Creative & Marketing Manager
    Pine Ridge Art, Inc. 2006 - Jun 2010
    Markham, Ontario
    Pine Ridge Art produces high quality calendars, stationery and giftware products using fine art images. Pine Ridge Art products can be found in the very best of gift shops, stationery retailers, book and general stores in North America, Europe, and Australia.• Product Development – source art, create product concepts, market research, production graphics, product specification diagrams, communicating to overseas suppliers, managing sell-through, forecasting, product management… Show more Pine Ridge Art produces high quality calendars, stationery and giftware products using fine art images. Pine Ridge Art products can be found in the very best of gift shops, stationery retailers, book and general stores in North America, Europe, and Australia.• Product Development – source art, create product concepts, market research, production graphics, product specification diagrams, communicating to overseas suppliers, managing sell-through, forecasting, product management • Brand Development – implemented sister brand that targets youth/trend markets resulting in 100% sales growth in the category each season & tripled key account sales • Marketing – designing sales materials, creating advertising campaigns, managing trade show planning and promotion, merchandising, market development, pricing, placement, key account development, market research • Web/Social Media – digital strategy, manage/develop engaging content for web – blog, twitter, facebook. Project lead on e-commerce introduction and corporate web presence redesign• USA Territory Sales Management - market development through onboarding distribution agencies throughout the United States, sales analysis, USA Trade Show planning/execution, training and developing sales representatives, product knowledge expertise, managing key account relationships Show less
  • Candym Enterprises Ltd
    Product Manager
    Candym Enterprises Ltd 2004 - 2006
    Markham, Ontario
    Incorporated in 1974, Candym is a leading supplier in the Canadian wholesale marketplace. Candym has developed a reputation of integrity, innovation, reliability and quality throughout the marketplace. Candym operates under 2 distinct sales divisions each representing a collection of reputable brands.Act as design team coordinator to ensure product mix supports brand goalsWork closely with sales and operations to manage product lifecyclePlan and prioritize customer… Show more Incorporated in 1974, Candym is a leading supplier in the Canadian wholesale marketplace. Candym has developed a reputation of integrity, innovation, reliability and quality throughout the marketplace. Candym operates under 2 distinct sales divisions each representing a collection of reputable brands.Act as design team coordinator to ensure product mix supports brand goalsWork closely with sales and operations to manage product lifecyclePlan and prioritize customer requirementsDesign dynamic sales materials, packaging, labeling and production diagramsManage inventory, shelf turns and import/export of products to ensure sell throughForecast product needs Market research Show less
  • Secrets From Your Sister
    Sales And Marketing Assistant
    Secrets From Your Sister 2001 - 2004
    Toronto, Ontario
    SFYS is Toronto's leading lingerie boutique with a focus on quality and fit. - Trained Bra Fitter- Sales- Retail Merchandising- Marketing Strategy- Content Development - Social Media Management
  • George Brown College
    Foodbank Manager
    George Brown College Sep 2002 - Apr 2003
    Managed Foodbank services for 3 campus locationsDeveloped rotation scheduling, streamlined storage policiesDay-to-day operations, Volunteer management
  • Metro Inc.
    Floral Designer - Front Street Florist
    Metro Inc. Apr 2001 - Apr 2003
    Toronto, Ontario, Canada
    Lead Floral Designer in busy retail location
  • Metro Inc.
    Retail Sales - The Atlantic & Pacific Company Of Canada
    Metro Inc. Mar 1996 - Apr 2003
    Oshawa, Ontario, Canada
    Promoted through various departments - Courtesy Clerk- Cashier- Customer Service Management- Photo Lab Tech- Floral Designer
  • George Brown College
    Women'S Centre Co-Ordinator
    George Brown College Sep 2001 - Apr 2002
    Managed Women's Centre locations for two campus locations. Manage Volunteers - Planning, Scheduling, TrainingEvents Planning - Lead Event Planner for SisterFest
  • M.K. Rittenhouse & Sons Ltd.
    Trade Show Sales
    M.K. Rittenhouse & Sons Ltd. Mar 2001 - Mar 2002
    St. Catharines, Ontario, Canada
    Worked for Rittenhouse at Canada Blooms Tradeshows in both 2001 and 2002 demonstrating tools to the commercial gardening market.

Jacquie Severs, Ma Skills

Social Media Blogging Graphic Design Social Media Marketing Brand Development Creative Direction Social Networking Marketing Advertising Public Relations Writing Event Planning Marketing Strategy Content Strategy Indesign Facebook Public Speaking Corporate Branding Product Development Market Research Adobe Creative Suite Trend Analysis Brand Management Photo Shoots Illustration New Media Newsletters Photoshop Content Creation Packaging Layout Copywriting Illustrator Photo Styling Strategy Graphics Trade Shows Editing Creative Writing Leadership Social Media Consulting Editorial E Commerce Media Relations Marketing Communications Press Releases Art Photography Fashion Mac

Frequently Asked Questions about Jacquie Severs, Ma

What company does Jacquie Severs, Ma work for?

Jacquie Severs, Ma works for Invest In Canada | Investir Au Canada

What is Jacquie Severs, Ma's role at the current company?

Jacquie Severs, Ma's current role is Director, Brand (Interim).

What is Jacquie Severs, Ma's email address?

Jacquie Severs, Ma's email address is ja****@****hoo.com

What is Jacquie Severs, Ma's direct phone number?

Jacquie Severs, Ma's direct phone number is +161330*****

What skills is Jacquie Severs, Ma known for?

Jacquie Severs, Ma has skills like Social Media, Blogging, Graphic Design, Social Media Marketing, Brand Development, Creative Direction, Social Networking, Marketing, Advertising, Public Relations, Writing, Event Planning.

Who are Jacquie Severs, Ma's colleagues?

Jacquie Severs, Ma's colleagues are Susan Wong, Marina S., Kosuke Abe, Anti Hardi, Jonathan Hien, Kuang-Chi (Nathan) Hwang, Victor Aguirre Ramírez.

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