Jacy Johnson Email & Phone Number

Pensacola, FL, US

Philadelphia, PA, US

• I’ve taken a leading role in the transition to Google Analytics 4, enhancing the firm’s data analytics capabilities. overseeing the daily data management for key clients, ensuring high standards of accuracy and.
• Expert in GA4 Implementation: Spearheaded the company-wide transition to Google Analytics 4, leading both strategy and training for multiple data teams, thereby enhancing the analytical capabilities of the organization.
• Data Management Oversight: Direct daily data operations for major clients, ensuring accuracy, efficiency, and alignment with business objectives. Develop strategic recommendations to optimize data usage that are.
• Stakeholder Engagement: Regularly engage with both internal teams and external clients to manage expectations and provide insights through data. This involves presenting data-driven insights to senior stakeholders.
• Quality Control and Compliance: Oversee quality control of data exchanges and maintain stringent compliance with data confidentiality protocols, safeguarding client information.
• System Troubleshooting and Optimization: Act as a key problem solver for system and data issues, enhancing overall data integrity and system reliability. Lead initiatives to monitor, analyze, and enhance the.

Pensacola, Florida, US

• As the Business Intelligence Manager at BioNews Inc., I was the go-to GA4 expert, leading the strategic transition to this advanced analytics platform. Managed the entire spectrum of data processes from extraction to.
• GA4 Expertise and Leadership: Acted as the primary stakeholder for the organization-wide transition to and training on Google Analytics 4, significantly improving data handling and insights generation across the company.
• End-to-End Data Management: Served as the product owner for all data processes, overseeing the entire ETL (Extract, Transform, Load) life cycle using tools like Power BI and Tableau to enhance data accessibility and.
• Value Stream and Content Strategy: Developed and implemented a comprehensive value stream modeling and artifact networking strategy, optimizing data flows and supporting effective business intelligence solutions.
• Agile and Project Leadership: Led multiple Agile and business intelligence initiatives, guiding over 60 brands in adopting and integrating advanced BI methodologies and frameworks.
• Data Architecture Design: Designed and documented extensive data architecture, improving data logic and accessibility, which supported strategic decision-making and project prioritization under tight deadlines.

Pensacola, Florida, US

• Excelled in enhancing data processes and architectures with a strong focus on ETL and data tracking innovations. Led a team of professionals in analytics, IT, and content to optimize data usage and content strategies.
• Data Architecture and ETL Oversight: Led the design and execution of all data ETL (Extract, Transform, Load) processes using Power BI and Tableau, enhancing data architecture and improving overall business intelligence.
• Advanced Tracking Initiatives: Spearheaded the deployment of advanced tracking systems within Google Tag Manager GUIs, significantly boosting data accuracy and tracking capabilities.Content Optimization Solutions.
• Team Leadership and Coordination: Managed a dedicated team of analytics, content, and IT professionals, fostering a collaborative environment that encouraged innovation and efficient project execution.
• Revenue Enhancement Strategies: Mapped and implemented revenue-building strategies, translating complex data insights into actionable business initiatives that drove substantial financial growth.

Vero Beach, Florida, US

• Served as the Chief Data Manager, where I effectively bridged IT capabilities with business strategies to drive data-centric decision-making. Implemented data science methodologies significantly enhancing operational.
• IT and Business Strategy Integration: Directed the alignment of IT and business objectives to ensure that data strategies comprehensively supported overall business goals.
• Data-Driven Decision Making: Employed advanced data science techniques to facilitate actionable, data-driven decision-making across the organization.
• Vendor Relationship Management: Managed and optimized relationships with key data vendors, enhancing service quality and data flow to support critical business functions.
• Marketing and Data Integration Leader: Led the marketing department, integrating visionary strategies with data-driven insights to boost marketing effectiveness and ROI.
• Monitoring System Implementation: Implemented and managed a robust framework using Power BI for continuous monitoring of the organization's value streams, improving transparency and operational performance.

Vero Beach, FL, US

• Was instrumental in employing advanced data analytics to drive the optimization of digital marketing efforts. My statistical modeling significantly improved budget allocation and campaign performance for Google and.
• Data Modeling and Budget Optimization: Applied advanced statistical modeling techniques to optimize budget allocation and bid adjustments for digital marketing campaigns, enhancing ROI across various platforms.
• Client Relationship Management: Managed multiple client accounts, delivering comprehensive data-driven reports and insights that informed client decisions and strengthened relationships.
• Digital Campaigns Management: Designed, managed, and optimized large-scale digital advertising campaigns on Google and Facebook, leveraging data analytics to improve campaign performance and effectiveness.
• Analytical Reporting and Insights: Developed and presented detailed analytical reports, providing key stakeholders and clients with actionable insights and data-driven recommendations to guide marketing strategies.

US

• Excelled as the Lead Marketing Data Analyst, where I leveraged deep expertise in statistical modeling to drive significant improvements in marketing campaign performance. Managed substantial advertising budgets.
• Data Analysis and Conversion Optimization: Produced comprehensive conversion reports, utilizing advanced statistical modeling to analyze and optimize marketing strategies, significantly enhancing campaign performance.
• Budget and Ad Management: Actively managed multiple advertising accounts with monthly budgets exceeding $25,000, applying data-driven approaches to maximize ad spend efficiency and ROI.Team Leadership and Project.
• Strategic Planning and Execution: Employed data insights to inform and refine marketing strategies, driving measurable improvements in campaign effectiveness and business outcomes.

US

• managed a team of freelance employees to produce high quality marketing materials
• managed multiple social media accounts for companies
• created and analyzed reports regarding website performance
• troubleshooted and identified a variety of issues with both websites and servers
• handled transition of content from development to production websites

Jupiter, FL, US

• created and executed marketing strategies across various digital marketing channels, including newsletter and ad campaigns
• managed an ad budget and assisted owner in designing campaigns
• performed HTML, PHP, and JavaScript web development
• worked extensively in Wordpress website management

Jupiter, FL, US

• executed marketing strategies and managed specific ad campaigns
• performed basic HTML, PHP, and JavaScript coding
• worked extensively in Wordpress website management
• created marketing materials such as videos utilizing a variety of editing resources

Secaucus, NJ, US

Bachelor'S Degree, Applied Economics

Associate'S Degree, Economics