- Manage end-to-end campaign creation and deployment in Marketo, enhancing workflow efficiency and improving marketing performance.- Designed and implemented a mentorship program for newer Marketing Automation Specialists, creating a study framework using AI-driven prompts integrated with Notion. This helped accelerate onboarding and build confidence in their technical skills.- Developed strategies to improve collaboration across 50+ EverCommerce portfolio companies, standardizing processes to scale lifecycle marketing programs.- Consolidated and executed successful brand migration projects, including data migration, compliance requirements, and technical setup across multiple platforms.- Created scalable training materials and documentation to share technical insights and ensure knowledge retention across teams.

- Managed the full lifecycle of marketing programs: ideation, creation, testing, optimization, and reporting across diverse portfolios, ensuring measurable results.- Took a leadership role in mentoring junior team members, guiding them through Marketo best practices and developing their skills through customized learning plans.- Standardized processes for brand consolidations, improving project efficiency and client satisfaction.- Delivered scalable solutions and documentation to support system improvements and cross-team adoption of lifecycle programs.

- Provided strategic operations consulting to optimize marketing workflows and technology solutions for small to mid-sized businesses.- Implemented actionable recommendations to streamline processes and deliver measurable business results.

- Migrated clients from HubSpot to Marketo while integrating Salesforce, resulting in an 80% increase in conversions across 5+ drip and nurture campaigns.- Developed custom Marketo objects to sync forms from ON24, enabling seamless data flow and improved campaign performance.- Identified and eliminated a critical workflow gap in Marketo, reducing data inconsistencies by 100%.- Managed the marketing tech stack for 8 simultaneous clients, overseeing campaign conversion reporting, lead flow optimization, and custom email template creation.

- Built and implemented a Marketo instance from the ground up, configuring foundational components, workflows, and API integrations to ensure a fully operational system tailored to business needs.- Collaborated closely with a China-based team, navigating language barriers to execute multilingual campaigns using dynamic content and tokens in Marketo for email and landing pages customized by visitor location.- Developed and optimized dynamic list management strategies, improving audience segmentation and campaign accuracy across multiple regions.- Owned and maintained the entire marketing tech stack, ensuring smooth operations, clean data flow, and alignment with cross-functional teams.- Implemented SEO best practices to optimize website performance, driving increased traffic and visibility in key markets.

- Managed and deployed updates from staging to production environments across multiple community websites.- Integrated and optimized Drift chat software for community engagement, enhancing user experience and response rates.- Utilized Marketo and Salesforce to design, A/B test, and send nurturing campaigns and one-off EDMs to segmented database lists.

- Managed and executed outbound email marketing campaigns, including client campaign calendars and automated communication strategies using Pardot.- Tracked and reported on digital communications’ effectiveness, delivering actionable insights to optimize future campaigns.- Led database management initiatives, ensuring data quality, integrity, and growth while supporting broader team goals.

- Selected for Division 940 Honor Division during Navy Bootcamp, receiving advanced training as part of the Color Guard.- Achieved top percentile ranking during A-School in Meridian, Mississippi, mastering administrative protocols and leadership skills.Deployment | Operation Enduring Freedom (Afghanistan)- Deployed with the 82nd Airborne Division as part of PRT 4 (Provincial Reconstruction Team) in Sharana, Afghanistan, during Operation Enduring Freedom.- Balanced administrative duties while serving as Combat Lifesaver in the field, providing emergency medical care during missions in Paktika Province.- Played a key role in supporting local reconstruction efforts, assisting with coordination between PRT members, U.S. Army personnel, and Afghan leadership to deliver essential supplies to remote villages.- Gained experience operating in high-stakes environments, working across diverse teams and cultures, and ensuring mission success under extreme conditions.Awards & Recognitions:- Navy and Marine Corps Achievement Medal (NAM) – For meritorious service and dedication during deployment in Afghanistan.- Global War on Terrorism Service Medal (GWOT-S) – For service in support of Operation Enduring Freedom.- Afghanistan Campaign Medal – For participating in direct combat operations in Afghanistan.- Combat Action Ribbon – For actively engaging or being engaged by hostile forces while deployed.