Email And Social Media Marketing Specialist
CurrentAs an Email & Social Media Marketing Specialist at JCMA, I collaborate with a dynamic team to create compelling email and social media campaigns for clients across various industries. My role blends creativity with data-driven strategy to deliver impactful content that resonates with audiences and drives business growth.Key Responsibilities:Email Marketing: Write persuasive email copy, design engaging layouts, and manage campaigns to optimize open and click-through rates. I leverage A/B testing and data analysis to continuously improve performance and drive conversions.Social Media Content Creation: Develop content calendars and write copy for social media platforms, including Facebook, X, Instagram, and LinkedIn. Focus on crafting messages that engage, inform, and drive action while maintaining a consistent brand voice.Visual Content Collaboration: Work with the creative team to select images and design graphics and videos that enhance the storytelling of clients’ social media and email campaigns.Social Media Strategy & Analytics: Plan and schedule posts for maximum engagement, analyze performance metrics, and adjust strategies based on data insights to enhance results. Manage client interactions by responding to social media messages and comments.Advertising & Optimization: Create and optimize social media ads to maximize ROI, ensuring the right audience, copy, and visuals align to meet client goals.