Sean Hay Email & Phone Number

Greater Chicago Area

At JCMA, we're with you. From web design to digital marketing, technology and CRM solutions, we help small- and medium-sized businesses find their voice and reach their customers, partnering with them long-term to grow and scale their businesses. We serve B2B and B2C service and ecommerce businesses, from logo and website design to social media, content and email marketing, as well as technology and CRM solutions.

Lead email, direct mail, and other customer retention activities for One Click’s three online eyewear brands: SunglassWarehouse.com, Readers.com, and FelixandIris.com. Set targets for revenue, repeat purchase rate, engagement, and revenue per send, measuring and reacting to performance to maximize revenue and profitability. Optimized email performance by A/B testing copy, creative, and layout. Segmented communications for subscribers to give customers the most personal brand experience possible.

Drove merchandising efforts for One Click’s three eyewear brands. Established targets for inventory, markup, and profitability, and worked with team and vendor base to meet goals. Ensured assortments were trend-appropriate and tailored to each brand’s customer profile. Maximized productivity of marketing efforts by working closely with marketing team to ensure that features and offers were appropriate for each channel.

Greater Chicago Area

Led Threadless’ buying/merchandising and product team of 13. Maximized ecommerce sales & profitability in a fast-turning multi-million dollar young mens, juniors and children’s graphic apparel business by driving data-based buying decisions and setting merchandising priorities based on performance and seasonality. Collaborated with marketing & creative teams to map out & execute promotional events designed to drive traffic, new user growth, and conversion while maximizing margins. Planned and bought inventory tuned to capitalize on trends and seasonality by category, while limiting end of season liability.

Greater Milwaukee Area

Owned and drove the private label apparel product development process, beginning with initial design concept and following through to store delivery. Surveyed domestic and European aspirational brands and competitive assortments to identify trends and ascertain opportunities; developed product lines in collaboration with over 50 overseas factories and domestic vendors as well as internal buying and planning teams; traveled to Asia to work directly with manufacturers and negotiate costing. Monitored and approved quality throughout process, working with vendors, design, color, technical design, and logistics teams, managing calendars to ensure on-time delivery. In season, partnered with the buying and planning teams to react to sales trends and make appropriate adjustments to future product and deliveries.

Greater Chicago Area

Built and executed merchandising and marketing plans for misses, juniors and special size dresses, as well as misses branded collection lines totaling over 150 million dollars in annual volume. Worked with over 100 market resources to create cohesive, seasonally and climatically appropriate merchandise assortments, and collaborated with inventory management team to ensure optimal merchandise flow as well as store assortments tailored to market demand.

Greater Chicago Area

Developed merchandise financial plans for misses’ apparel lines totaling over 280 million dollars in annual volume. In collaboration with merchants, created pre-season key program, classification, and line level plans, as well as store volume level assortments, aimed at maximizing profitability by placing the correct levels of inventory when and where needed. Monitored in-season performance against plan, working with merchant teams to adjust forecasts and take action as necessary. Managed and developed associates responsible for store allocations, ensuring on-time delivery of market-appropriate merchandise to stores.