Jade Walters Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

• Recruited by the VP of Marketing to lead the Employer Branding Department, successfully aligning employer branding initiatives with Fortune 500 recruiting teams to attract early career candidates through targeted campaigns, reaching an audience of 7 million on WayUp• Manages 2 contractors in the Employer Branding Department, enhancing team morale and leadership skills.• Serves as a creative strategist and brand consultant to analyze market trends and competitor strategies, resulting in the execution of 100+ innovative employer branding and recruitment marketing campaigns on WayUp and on college campuses • Collaborates bi-monthly with stakeholders to publish written and video content that share employee stories, resulting in a 60% increase in social media engagement and generating over 500-1000+ new leads for their early career programs• Orchestrated 300+ virtual recruitment events for Fortune 500 partners, resulting in a 40% increase in RSVPs and 7000+ job applications for early career opportunities, boosting overall recruitment success. • Hosts monthly candidate-facing career readiness events, completing 10+ events with over 6000+ RSVPs with 72% representation from underrepresented groups, driving 500+ applications from registrants for various early career openings on WayUp• Co-managed a comprehensive monthly social media marketing calendar for Yello and WayUp, generating 150,000+ impressions and a 40% audience increase on LinkedIn in just 6 months• Chosen to represent Yello at the 2024 NACE (National Association of Colleges & Employers) Conference, as a lead speaker for a highly-rated workshop on employer branding, which became one of the most attended sessions of the year.

The Ninth Semester (@theninthsemester on TikTok, www.theninthsemester.com) is a platform where I provide early-career resources and job postings for Gen Z professionals to develop their business professional skills further to increase their confidence and help them get hired. I also provide employer branding consulting services to corporate early career recruiting teams.• Grew social media following organically by 160K followers in 3 years through engaging and shareable multi-platform social content posted 5x a week, with 1.7M monthly impressions on LinkedIn and 200K monthly video views on TikTok and Instagram.• Collaborated with Extern, COOP Careers, and Wasserman Next Gen on digital recruitment campaigns, generating 1.5 million video views and 4,500 leads for early career programs with no $0 ad spend• Collaborated with 20+ industry-leading companies on digital recruitment marketing campaigns to help source early career talent and share awareness of their programs and open roles, generating a combined 1.2M video views and over 500K impressions. Brand collaborations include Teach for America, Handshake, WayUp, Linkedin, Microsoft, Tinder, Bumble, YearUp, Procter & Gamble, Amazon Web Services, Her Campus, and more.• Authored "The Ultimate Guide to Acing Your Interview," achieving 500+ book sales that helped 350 individuals secure jobs or graduate school placements.• Keynote speaker at 10+ national conferences and organizations including Teach For America, Parker Dewey, NYU, Bumble, BaddieCon, NACE Conference, NSN Student Sales and Marketing Conference, and more.

• Curates content about personal life through bi-monthly blog posts and videos following the implement of a strict posting schedule to an audience of 12K + followers on all social media channels such as Instagram, Twitter, and Tik-Tok.• Currently has an accumulated total of over 50K views on the blog and YouTube channel, 150K views on Tik Tok• Garners over 60K monthly impressions on Instagram and 1.9M monthly impressions on Twitter.• Authored “The Ultimate Guide to Acing Your Interview” which has tens of five-star reviews and aided hundreds in getting employed.• Composed two young adult e-book novellas that have an accumulated over 900K reads on Wattpad.• Notable content include: #LJCRecommends Black Owned Businesses with over 500K social media impressions, post-interview questions Twitter thread with over 12M social media impressions

In late February 2020, a thread that Jade Carson created on Twitter, sharing her favorite post-interview questions, acquired over 300K likes, 67K retweets, and 12M impressions. Inspired by the influx of gratitude and praise, Jade decided to expand her twitter thread into a full-blown e-book. The Ultimate Guide to Acing Your Interview is your hidden weapon to excelling through every stage of the interview process!

Boston, Massachusetts, Us

- Actively promotes new campus rep openings from Riddle and Bloom's partners such as Amazon Prime Student, HBO Max, Comcast's Xfinity to my audience of 40Kcollege students to recruit applicants for their semesterly/yearly ambassador openings which in over 1K+ applications and counting - Provides knowledge, expertise, and insight on Gen Z college student culture, especially at HBCUs to through surveys to help R&B strategize their marketing efforts on these campuses

Los Angeles, California, Us

• Managed media buying, RFP development, and execution for B2C advertising on Tik Tok, resulting in over $10MM in revenue for the organization.• Establish and strengthen relationships with key clients by focusing on driving revenue, advertiser education, and advertiser satisfaction• Manage and grow post-sale client relationships by analyzing and communicating campaign performances and make data-driven recommendations to improve results proactively• Partnered with 7 teams across the CPG Food, Beverage, and Care vertical, managing 10+ accounts and 126 brands, leading to the successful execution of 75+ campaigns that garnered over 1 billion views.• Advised CPG partners on developing and executing 100+ creative campaigns on TikTok, collectively achieving over 1 billion views, thereby enhancing brand engagement.• Co-developed a resource hub for new hires, leading to a 25% increase in productivity within the U.S.and Canada Planner team, streamlining onboarding processes.• Developed new media plan templates for 6 quarterly cycles, resulting in a 45% increase in efficiency across the organization.• Assisted the Talent Acquisition team with 20 candidate interviews, onboarding 30+ new hires, and hosting 5+ professional development events, successfully referring over 1,000 applicants with 5+ hires for university and full-time roles..- Works with the company’s Black ERG & University Recruiting team to aid in meeting TikTok’s goal to increase HBCU student recruitment and engagement through virtual programming such as coffee chats and panels, with 3+ students I’ve spoken to receiving and accepting full time Summer internships at Tik Tok.- Received certification to conduct SMART interviewing, joining a team of 15+ in the hiring managing department to interview new hires for Client Solutions Planner roles in the Global Business Solutions Organization

Boston, Ma, Us

Guest Speaker at Generation Hired’s very 1st Fuel Your Search event in April 2022

Los Angeles, California, Us

Boston, Ma, Us

Member of the InfluenceHer Collective, where content creators can connect with companies for sponsored campaigns. - Past campaigns include: Nintendo, GrubHub, HerCampus

Boston, Ma, Us

- Contributing Writer and Lifestyle/Advice Editor for the Her Campus: Howard University Chapter- Revises pitched articles pertaining to lifestyle and/or advice before their debut in the Her Campus Howard online magazine.

Bolingbrook, Il, Us

• Compiled comprehensive briefing book ‘bible inclusive of key messaging across topics/categories relevant to the company for Ulta Beauty representatives to reference whenever speaking about Ulta Beauty in the media. • Reviewed media monitoring reports daily, assisted with any internal flags, and curated a weekly news recap that was sent out to over 200+ Ulta Beauty corporate members.• Revised and edited content for a monthly newsletter that is sent out to 200+ editors and members of beauty consumer lifestyle outlets who write about beauty and retail.• Brainstormed PR package mailer’ designs, content, and media list distributions for ongoing and upcoming Ulta Beauty Collection campaigns.

Founded in July of 2020 and solely operated by myself, Carson’s Creations is a brand and graphic design studio dedicated to helping female content creators, small-business/non-profit owners, and professionals holistically develop and design their visual brand identity through impactful designs.

New York, Ny, Us

With a full focus on marketing, this internship program offers candidates the opportunity to work in the Penguin Random House Adult & Children’s divisions, attend weekly professional development programming, and learn about the world of publishing.

Austin, Texas, Us

• Redesigned and revamped the Bumble Honey campus rep program on the campus of Howard University.• Leads and motivates a team of 3 at Howard University. • Acts as liaison between Community Leaders, Campus Managers, and Bumble HQ. Communicates monthly learnings from HQ to the team to optimize the program and local marketing strategies. • Manages campus-level budget, team operations, and logistics.• Raised over hundreds of dollars in donations for two local non-profits serving low-income DC families and students.• Collaborated with 2 small, black-owned businesses in the area to influence on-campus Bumble users to support their companies.

• Founded and self-employed a Doula business to offer services in the DMV and NYC area, targeting younger mothers and women of color.• Provides continuous, personalized support, comfort, and information during labor and birth.

West Hollywood, California, Us

• Launched the first Tinder U campus rep program at an HBCU on the campus of Howard University• Established goals, strategy, measurement, and tactics for Tinder U on campus.• Engaged with students on campus and encouraged them to download the app and enroll in Tinder U through digital promotion and bi-monthly events that generated an attendance of over 200+ students per event.• Brainstormed, critiqued, and provided open and honest feedback on new marketing and product concepts, designs, and prototypes.

• Curates inclusive content pertaining to sex education, dating, relationships, and women’s health through blog posts, advice columns, guest writer posts, and research papers.• Currently has an accumulated total of over 10K views on the blog.

Toronto, Ontario, Ca

• Composed two young adult novellas that have an accumulated over 850K reads.• Designed covers, story ads, and side banner graphics for members of the community using editing software on Picmonkey and Pixlr.

Washington, Dc, Us

• Assisted the communications department in the development and implantation of their social media strategy to meet agency needs.• Developed social media analytics reports to share with department and organizational leadership.

New York, Us

Ethos, a national 501(c)(3) nonprofit, empowers learners to thrive beyond the classroom.We prepare communities with the tools to lead and thrive in a modern economy. Our distinctapproach provides custom solutions to institutions committed to improving careerplacement, entrepreneurial advancement, and financial health.• Worked with campus, community, and business leaders to bring peer-to-peer education programs to Howard University.• Conducted user research to learn student needs, implement campus learning events, and liaise with a national network of professionals to develop and refine career-readiness programs.• Created digital content pertaining to business and professional development for undergraduate students that attract over 1500 weekly profile visits to the Instagram page.