★ Created an HR training and consulting company, serving clients including multinational corporations (MNCs), GLCs, Government & Healthcare Organisations, Institutes of Higher Learning, Secondary Schools, Global and Local Non Profit Organisations such as LinkedIn, Unilever, Public Service Division, GIC, Keppel Capital, Workforce Singapore, National Youth Council, SkillsFuture Singapore, Cybersecurity Agency of Singapore, NUHS, IHH, NUS, SUTD, *SCAPE★ Pivoted and navigated through the challenges posed by Covid-19, adapting training programs to virtual and hybrid formats, resulting in continued growth and reaching over 20,000 people from 25 countries★ Developed the Career SUPERDRIVE™ career development physical and online game and certification program, certifying 68 facilitators and expanding its impact on individuals' career development★ Created and fostered a community of practice for certified facilitators and career development practitioners, facilitating knowledge sharing and professional growth★ Collaborated with fellow career game designers and career tech platforms to enhance program offerings and broaden reach★ Designed proprietary contemporary career-life development thought leadership frameworks that resonated with clients and participants, helping them gain clarity and progress in their careers

Subjects: Career Preparation (Year 2), Media Business Management, Media Production for Advertising and Public Relations ★ Strong positive feedback from students and staff team★ Ensured the content was up-to-date, relevant, and aligned with industry trends and best practices; re-designed existing curriculum for online delivery★ Conducted engaging and informative lectures and tutorials to provide students with theoretical knowledge and practical skills. Implemented a variety of teaching methodologies, including case studies, group discussions, and hands-on projects★ Facilitated collaborative projects and group assignments to foster teamwork, communication, and problem-solving skills. Guided students through the process of conceptualising, planning, and executing projects★ Provided individualised guidance and mentorship to students, assisting them in understanding course concepts and developing their professional skills★ Tapped on industry connections to bring real-world insights into the classroom by inviting guest speakers from relevant industries to share their experiences and provide industry perspectives★ Administered assessments to evaluate students' understanding and progress. Provided constructive feedback and guidance to help students improve their work and achieve learning outcomes

Corporate Innovation/Design Thinking:★ Facilitated Design Thinking workshops and coaching sessions to Sime Darby Property (Malaysia) to assist them to develop creative organisation-wide solutions and foster a culture of innovationOnline Learning/Learning and Development:★ Designed online learning pathways for leadership and management modules in collaboration with the Unilever Global Learning and Development Team. As a result, the team had greater clarity and focusCommunications:★ Conducted communications training sessions for the Unilever Regional Legal Counsel Team, enhancing their business communication skills and effectiveness as business partners. Feedback was highly positive★ Coached a technical lead at Salesforce.com for his promotion interview, assisted in improving his communication effectiveness which led to him to get the senior role that he was aiming for

Transformation and Change Management:★ Collaborated closely with senior leaders and stakeholders to understand goals, challenges, and aspirations so as to effect strategic change★ Developed tailored transformation strategies and roadmaps to enable successful change management.★ Designed and implemented culture change management communication plans and facilitated employee engagement workshops to ensure smooth adoption of new mindsets during transformation initiatives★ Delivered highly impactful leadership development programs to cultivate the capabilities of senior executives and managers. Leveraged experiential learning methods to enhance leadership effectiveness, decision-making, and strategic thinking★ Played a key role in leading a multi-national team that facilitated the transformation of IMDA into GovTech, working closely with senior leaders and to drive cultural and strategic transformation for 1000+ staff ★ Collaborated with clients such as Unilever, Ngee Ann Polytechnic, Housing Development Board (Singapore), and Our Better World to drive transformative change within their organisations

★ Spearheaded the US-based "Network for Teaching Entrepreneurship" entrepreneurship-focused educational track as a viable unit and it is now a flagship offering, transforming the lives of many underprivileged students ★ Cultivated valuable partnerships with esteemed organisations such as Google, AXA Singapore, Tata Communications, South West Community Development Council, and National Youth Council to provide unique opportunities for students to gain real-world insights, industry exposure, and networks and grew the number and quality of corporate volunteers greatly★ Played a key role as part of the management team in strategising for the growth of the organisation, envisioning its future direction, and identifying opportunities, navigating the organisation through leadership transitions, resulting in stability and higher performance★ Leveraged strong leadership and communication abilities to foster a collaborative and productive board environment and received highly positive feedback from the board★ Led and delivered comprehensive entrepreneurship training programs for students with positive feedback

★ Created compelling communication strategies and executed impactful campaigns for cause-related initiatives, corporate messaging, marketing campaigns, and internal communications★ Utilised a range of channels and mediums, including digital platforms, press releases, EDMs, thought leadership publications to effectively convey key messages and foster stakeholder engagement.★ Developed and implemented an effective social media content and channel strategy, leveraging different platforms to enhance brand visibility, engage the target audience, and drive organisational objectives. This strategy encompassed content creation, curation, and community management, resulting in increased brand awareness and conversions★ Kickstarted the "Halogen Think Tank," a community of leadership development educators as a platform that facilitated knowledge sharing, collaborative problem-solving, and the exchange of best practices in leadership development. This led to deepening of relationships and engagement★ Delivered impactful leadership training programs for over 200 students and 80 educators. Through interactive workshops, coaching sessions, and experiential learning activities, participants gained practical insights and tools to enhance their leadership capabilities.★ Cultivated a strategic partnership with Salesforce.com that involved joint initiatives like the Salesforce BizAcademy (business programme for underprivileged youths), knowledge sharing, and leveraging Salesforce.com's resources and expertise to enhance organisational growth and customer experiences

Client work:★ Led regional account management for LG Mobile, a global client and successfully launched LG Mobile Global's social network presences, establishing their online presence and enhancing brand visibility beyond South Korea★ Provided strategic and executional counsel to LG Mobile, generating creative digital ideas for implementation across Asia, the United States, and EMEA★ Played a key role in building up digital capabilities within the internal and client team, ensuring consistent quality delivery across all projects★ Provided digital consulting, account/campaign planning, and communications strategy for clients in Hong Kong such as 7-Eleven, ZUJI, and CSL. Brainstormed creative digital ideas and tactics for content, channels, and campaigns, effectively supporting clients in achieving their business objectivesInternal team:★ Shared best practices and learnings with the Hong Kong team, fostering knowledge exchange and continuous improvement★ Mentored and developed Hong Kong team members, helping them enhance their digital expertise and achieve professional growth★ Improved the agency's overall digital fluency by implementing training programs and promoting a culture of innovation and digital excellence★ Proactively identified growth opportunities both organically and externally, driving the expansion of the agency's client portfolio

Digital Project Management/Account Management:★ Led the pioneering efforts for Hewlett Packard Personal Systems Group (Asia Pacific) in Digital PR, marking their first foray into the social media landscape★ Orchestrated a comprehensive range of digital initiatives, including online influencer engagement, digital events, social media campaigns, social media channel setup, social media press releases, micro-blogging, user-generated contests, listening programs, social media governance, and digital auditing★ Provided strategic counsel and account management to Hewlett Packard Personal Systems Group, ensuring seamless execution and delivering measurable resultsOnline Customers Review and Ratings System Development:★ Spearheaded the development of HP PSG IM's (Asia Pacific) online ratings program, enabling customers to provide feedback and ratings for products and services in the region.★ Designed and implemented an effective online review and ratings system, enhancing customer engagement and facilitating data-driven insights for continuous improvementContent Creation:★ Collaborated with content creators for the creation of the HP TouchSmart Product Demo Video in three languages, showcasing the features and benefits of the product in an engaging and informative manner★ Played a crucial role in developing compelling content that effectively communicated the value proposition of HP products to the target audienceBusiness and Team Development:★ Acted as a key pioneer member and builder of the company's APAC digital team, Studio D.Contributed to the growth and development of the team by sharing industry best practices, fostering collaboration, and promoting a culture of excellence★ Played a vital role in expanding the agency's digital capabilities and establishing Studio D as a trusted partner for clients

★ Worked closely with clients such as Volkswagen, Cappella and PSA, P&G, ZenithOptimedia, Changi General Hospital and St Martin’s Montessori to create engaging media content that effectively communicate their brand messages via visual storytelling techniques★ Conceptualise and produced videos that captured the essence of the brands/products to attract their audiences★ Designed and developed visually appealing websites that provide seamless user experiences and effectively showcase clients' products or services★ Crafted visually pleasing marketing collaterals, logo design, brand identities and other visual assets that have captivated audiences and drove engagement

★ Conducted in-depth evaluations of competitive communications strategies, analysed clients' business and communications goals, and assessed the communications landscape so as to provide strategic consultation and implementation on 360-degree communications. This resulted in objectives such as brand awareness and sales targets to be met★ Actively collaborated with P&G, including working on brands like Hugo Boss Fragrances, Pantene, Clairol, Pampers, and Whisper★ Developed and presented strategic insights, recommendations for integrated communications strategies at P&G's yearly regional strategic meeting★ Spearheaded the creation of an engaging campaign for Pantene called "Pantene's Karaoke Challenge." in collaboration with Mediaworks. This event preceded the "American Idol" craze and combined ATL (above-the-line) activities with on-ground point of sales (POS) promotions, and was the first of its kind for a haircare brand in Singapore. The substantial airtime and integrated marketing approach resulted in the campaign exceeding expectations★ Launched"Scent of a Woman" campaign for Clairol that included a radio drama, online contest, and roving reports on 98.7FM Perfect 10 station. I directed the story, script, and voice recordings by Jamie Yeo, and collaborated with MediaCorp Radio to ensure a seamless online contest user experience that fed back to P&G's customer relationship management (CRM) system

★ Developed comprehensive integrated communications plans that encompassed various channels such as online, above-the-line (ATL), and event activations to support re-branding campaigns and product launches, ensuring a consistent and impactful message across multiple touchpoints★ Planned and negotiated media deals, including pre-event publicity and post-event interstitials to maximise the reach and impact of campaigns and delivering more value for the clients★ Executed ExxonMobil's "We're Drivers too" re-branding campaign in both Singapore and Malaysia. This campaign was particularly significant as it marked the first major campaign following a merger. Through strategic media planning and execution, we effectively communicated the brand's new identity and values, resonating with the target audience and generating positive brand perception.★ Spearheaded the successful launch of Hugo Boss's new male fragrance, "Boss In Motion," in by working closely with key media partners such as Mediaworks and Singapore Cable Vision. We crafted a compelling media strategy that created buzz and excitement around the product and the campaign surpassed sales expectations★ Other clients include: P&G -- Pantene, Clairol, Pampers, and Whisper and Tourism New South Wales

★ Conducted research to understand the target audience demographics, preferences, and media consumption habits to identify the most effective channels and platforms to reach and engage the desired audience★ Negotiated media cost structures and rates to ensure optimal utilisation of the budget while maximising the impact and reach of the campaigns★ Secured competitive rates and added value opportunities to deliver cost-effective media placements leading to cost savings for the clients★ Contributed to the planning and execution of media campaigns by collaborating with the broader team and leveraging insights from the audience research and competitive analysis that included determining the media mix, setting campaign objectives, and developing media schedules to ensure effective and timely delivery of advertising messages★ Conducted thorough analysis of the competitive landscape and media industry trends to identify opportunities and potential challenges that helped inform the media buying strategy, ensuring that clients' campaigns stood out and remained relevant in a dynamic marketplace★ Clients included: Heineken and Tiger (Asia Pacific Breweries Group)