Jay Lena Email & Phone Number

Dallas, Tx, Us

Paris, Île-De-France, Fr

Leading strategic allocation of talent in the digital world, driving both growth and innovation. Focusing on developing and executing growth strategies, optimizing digital capabilities, and championing initiatives that create value. Collaborating with cross-functional teams, identifying and seizing growth opportunities.

Paris, Île-De-France, Fr

Working with some of the world's leading brands and unicorn companies to optimize their ROI, growing sales and reducing costs. How? implementing best-in-class sales processes that not only decrease acquisition costs, but also facilitate expansion into new markets, increase share of wallet, and empower exceptional B2B sales teams with effective strategies. Feel free to contact me jael.lena@teleperformance.com.

Paris, Île-De-France, Fr

Helping clients find the right solution for their customer interactions, security, digital sales, customer analytics, and any other personal interactions needed to better understand, respond, and engage their customers.

Dublin 2, Ie

STRATEGIC & SALES ROLE• Sales strategy definition & execution: Outside-in & Inside out for and from the LATAM markets. P&L, Forecast & Seasonallity, weekly monitoring of results, GAP analysis and corrective tactics. • Budget and team management to achieve sales goals: OKRs / KPIs, conversion speed, ROI, attribution, among others. • Sales reports: P&L, sales conversion speed, GAP analysis, AOV, impact vs. seasonality, attribution. • Target screening for new clients; cross / upsell + share of wallet boosting of the current portfolio. • RFPs management: interpretation, definition of services, value-prop mapping, team, costs. Creation of proposals. Presentation in Orals. Once the RFP has been awarded, solution transition to the operative teams. • Digital Marketing Strategy for more than 15 important brands across the globe: Goals Mapping, Strategic Model Dev., Tactic Plan and tracking results model, dashboards definition and co-implementation of business reports. • Results follow-up, tactical adjustments. Looking all the time for new channels, places, audiences (+ segmentations) and providers.DIGITAL DATA ACTIVATION + CDP DEVELOPMENT ROLEchnical co-development of specific Offerings & capacity activation: • Automation: paid & owned media automation process, tools and activations to personalized 1:1 messages through multi-channel activation. Final goal: Automated Next Best Option/Action per customer with the right product/service, to the right customer, on the right moment to the right channel. • Customer Data modeling & activation: modeling CDPs solutions, centralizing Data Points, and structuring customer 360 view to activate audiences through different channels, including Data Enrichment model and sources (such as google, data providers, and data partners).

Dublin 2, Ie

Strategy and Sales Role• Analysis and co-creation of solutions for Accenture clients on issues related to digital marketing and digital business. • Modeling different phases of the project for its effective operation; From the analysis of the current situation, market, capacities and risks, to the selection of tools and resources that guarantee the fulfillment of the objectives, as well as the implementation of competitive solutions.Delivery Manager Role• Accountable for coordinating the resources associated with the projects: talent and infrastructure. • Definition of the structure that allows to maintain standards of operational excellence, quality, continuous process improvement and transformation through committed and talented people.

Mendoza, Mendoza, Ar

• Sales management of B2B consultants for online corporate training for the 24 headquarters of the group. • Definition of Sales goals for the business unit and commercial structure. Budget administration and execution. • KPIs Management, use of BI Dashboards (Tableau). Sales funnel management with specialized tools. • Coordination of production teams for the execution of corporate training courses. • Co-Direction of the different teams. People in charge: 56 sales agents.

Mendoza, Mendoza, Ar

• Definition and Production of the Experience of Virtual Courses and Blended Learning (B2C and B2B) for the 24 headquarters of the group. • CANVAS platform Implementation, didactic tools and enrichment technologies for Online Experience. • Budget Administration and Budget Execution. • KPIs Management, use of BI Dashboards (Tableau). Experience tracking management with specialized tools. • Management of 360 satisfaction systems: videos, material, activities, teachers, ADMs, OAPs. • Team Management. People in charge: 124 in total. Interactive Audiovisual Content Production Team: 63. Materials and classrooms team: 17. OAP (Online Adjunct Professor) team: 28. ADM Team (Alumni Development Management: 14. Synchronous Experiences Team: 2.

Mendoza, Mendoza, Ar

• Definition of Lead Generation strategy for Contact Center team and Sales Agents in 17 countries. • Coordination of Digital Communication for Latin America and US. • Administration, monitoring and execution of a broad marketing budget. Purchase of media for all countries. • Analysis of business key data: conversion rate, Sales Funnel, Sales Cycles. • Alignment of Sales Team with digital tools: Scoring, Automation, Nurturing. • High performance team management and coordination with external content agencies, AdNetworks (DSP), SEO & Marketing Automation Tools. • Creation of Virtual Manual for the attention of Leads. Coordination of Content, scripts, video for training sales teams on attention of Leads and the correct use of CRM and Automation tools. • Coordination of Continual Improvement Internal Team: web, speed, UX, quality content, brand personality, Deliver Value Proposition, response times, quality of attention in social media. • Income monitoring generated by LeadGen and analysis of goals using Microsoft, Dynamic and Tableu BI reporting. • Accountable for the implementation of the Automation tool, working with IT, Sales, and consulting team of Making Experience.

• Account management: New customer acquisition, negotiation, monitoring, sales closing. Clients in Argentina, Brazil, Chile. • Analysis of project needs, determination of KPIs. Planing Implementation with the production team + UX + Performance. • Strategy definition. Definition of successful KPIs for the client. Media Plan Creation. ROI analysis. • Project monitoring and re-evaluation of strategies. Optimization of budget and results. • Definition of marketing strategies for the agency. Exhibition in Congresses to attract customers.

San Martin De Los Andes, Neuquén, Ar

• Definition of social media strategies. • Operational implementation of organic and paid campaigns. • For organic campaigns: implementation with content team for creation and debugging. SEO implementation to delimit positioning parameters within the page and internal hyperlink. • Referral traffic, monitoring and analysis of traffic to all sites and references. • Development of design pieces for Social media posts. Interaction analysis with measuring tools: Hootsuite, tweetdeck, Klout, Followerwonk • Special contest Development. Campaigns and monitoring in social networks of participants and winners. • For advertising campaigns: Strategy development and campaign creation. Administration and budget optimization.

• Account management: New customer acquisition, negotiation, monitoring, sales closing.• Analysis of project needs: Strategy definition. • Data Analysis: Customers Sales Forecast• Project monitoring and re-evaluation of strategies. Optimization of budget and results.

• Customer Onboarding: Product Presentation. • Search for business opportunities through the prospecting of customer needs. Work Proposal Development. • Implementation and monitoring of the Client Accounts Plan. In & out-office team coordination. Presentation of deliverables, status review and management of new implementations or changes on the initial project. • Execution and monitoring of the commitments assumed with the client. • Supplier management.

Master Of Business Administration - Mba, Business Administration And Management, General

Master In Digital Marketing, Digital Communication And Media/Multimedia

Specialization In Management Development

Specialization In Finance

Lic. Corporate Identity, Marketing Specialization