Leading the design and implementation of the UX process for the development of the application, ensuring a user-centered approach from inception to launch.Successfully identified and defined project requirements through effective collaboration with key stakeholders, aligning user needs with business goals.Creating and documenting Design System, facilitating collaboration and consistency across design and development teams.Introduced new user cases, iterations, and… Show more Leading the design and implementation of the UX process for the development of the application, ensuring a user-centered approach from inception to launch.Successfully identified and defined project requirements through effective collaboration with key stakeholders, aligning user needs with business goals.Creating and documenting Design System, facilitating collaboration and consistency across design and development teams.Introduced new user cases, iterations, and incremental updates, improving usability by refining concepts and user flows based on user feedback and testing.Worked closely with developers to assess the feasibility of proposed design solutions, ensuring technical viability and seamless integration. Show less

Working for Yello and EnBW customer portal.Successfully defined requirements through collaboration with stakeholders.Responsive design approach to design and document Design System components, facilitating collaboration.Providing new user cases, iterations, or increments with concepts and user flows that improve usability.Teamwork closely with developers to establish system feasibility for proposed design solutions.High-fidelity and rapid prototyping that… Show more Working for Yello and EnBW customer portal.Successfully defined requirements through collaboration with stakeholders.Responsive design approach to design and document Design System components, facilitating collaboration.Providing new user cases, iterations, or increments with concepts and user flows that improve usability.Teamwork closely with developers to establish system feasibility for proposed design solutions.High-fidelity and rapid prototyping that enhances clear communication, resulting in timely project deliveries and facilitated usability testing. Show less

Provided high-quality UX/UI design services to USA clients in a wide range of industries, leading to long-lasting business partnerships.Analyzed user testing results with a problem solving mindset to derive user experience improved by actionable insights and usability metrics reflecting the success of the design.User research with a combination of qualitative and quantitative research methods was used to gather insights that informed design decisions.Played a key role in… Show more Provided high-quality UX/UI design services to USA clients in a wide range of industries, leading to long-lasting business partnerships.Analyzed user testing results with a problem solving mindset to derive user experience improved by actionable insights and usability metrics reflecting the success of the design.User research with a combination of qualitative and quantitative research methods was used to gather insights that informed design decisions.Played a key role in end-to-end product design, including user journey mapping, wireframing, and information architecture, from concept visualization to user flows.Human-centered design process ensuring the final products are not only functional but also resonate with a deeper user-centered level.High-fidelity and rapid prototyping to facilitate user testing, but also provide stakeholders and developers with a tangible vision of interaction design and user cases.Created design systems that ensured handoff specifications for seamless implementation.Concentrix acquired PK. Show less

Provided high-quality UX/UI design services to USA clients in a wide range of industries, leading to long-lasting business partnerships.Analyzed user testing results with a problem solving mindset to derive user experience improved by actionable insights and usability metrics reflecting the success of the design.User research with a combination of qualitative and quantitative research methods was used to gather insights that informed design decisions.Played a key role in… Show more Provided high-quality UX/UI design services to USA clients in a wide range of industries, leading to long-lasting business partnerships.Analyzed user testing results with a problem solving mindset to derive user experience improved by actionable insights and usability metrics reflecting the success of the design.User research with a combination of qualitative and quantitative research methods was used to gather insights that informed design decisions.Played a key role in end-to-end product design, including user journey mapping, wireframing, and information architecture, from concept visualization to user flows.Human-centered design process ensuring the final products are not only functional but also resonate with a deeper user-centered level.High-fidelity and rapid prototyping to facilitate user testing, but also provide stakeholders and developers with a tangible vision of interaction design and user cases.Created design systems that ensured handoff specifications for seamless implementation.PK was acquired by Concentrix. Show less

Working for Afirme Insurance.Responsible for enhancing the user experience and ensuring the success of UX initiatives.Improved response times to car accident assistance and KPIs for reduced customer service calls while meeting the self-service App milestones.Managed UX processes with external parties, including design agencies and developers.Improved the user experience by unifying touchpoints and leading UX design from concept to implementation.Analyzed… Show more Working for Afirme Insurance.Responsible for enhancing the user experience and ensuring the success of UX initiatives.Improved response times to car accident assistance and KPIs for reduced customer service calls while meeting the self-service App milestones.Managed UX processes with external parties, including design agencies and developers.Improved the user experience by unifying touchpoints and leading UX design from concept to implementation.Analyzed and defined project requirements through workshops with stakeholders across the business.Check-ins and presentations to ensure that project goals and expectations were aligned across the organization.Gathered user feedback from usability testing to gather their perception of consistency across touchpoints.User feedback, stakeholder satisfaction, and data-driven insights helped determine that the project successfully met its business objectives and validated the success of UX strategies. Show less

Working for companies based in LATAM with diverse development teams.Integrated user-centric design principles into an agile approach,allowing constant feedback throughout the design process.UX process tailored to suit constraints, including budget, timeline, and scale based on project requirements.Successfully managing and coordinating UX projects to meet or exceed timelines and milestones.Researched users on each project using both qualitative and quantitative… Show more Working for companies based in LATAM with diverse development teams.Integrated user-centric design principles into an agile approach,allowing constant feedback throughout the design process.UX process tailored to suit constraints, including budget, timeline, and scale based on project requirements.Successfully managing and coordinating UX projects to meet or exceed timelines and milestones.Researched users on each project using both qualitative and quantitative methods.Ensured seamless integration between UX and development by providing guidance and adaptive leadership.I maintained ongoing communication channels for any evolving requirements, minimizing misunderstandings and scope changes contributing to overall project success.Communicated clearly with development teams, fostering collaboration and transparency. Show less

Design and maintenance for P&G and Pampers websites worldwide.Supporting LATAM teams with their content creation under the guidelines of P&G.Assuring brand consistency across the website and creating an engaging user experience.Developed a clear communication channel for answering queries and providing ongoing support.Coordinated with BBDO and Proximity agencies on project goals, timelines, and expectations.Ensure alignment with brand strategies and user… Show more Design and maintenance for P&G and Pampers websites worldwide.Supporting LATAM teams with their content creation under the guidelines of P&G.Assuring brand consistency across the website and creating an engaging user experience.Developed a clear communication channel for answering queries and providing ongoing support.Coordinated with BBDO and Proximity agencies on project goals, timelines, and expectations.Ensure alignment with brand strategies and user needs by collaborating closely with agencies, UX/UI designers, and content creators and adjusted where necessary.We evaluated the effectiveness of the changes using a variety of metrics, including time spent on the site, campaign success, and task completion.Managed third-party vendors to ensure they adhered to project timelines and quality standards. Show less

• Creation of advertising and landing pages for campaigns• Responsible for managing content for mobile service websites• Client: Telcel

Working on-site in the Spartanburg, USA offices, assigned to the project by Grupo Salinas.Contributed to the success of financial services products by aligning UX design with the company's strategic objectives.Prioritized user cases flows and designs based on business goals, technical feasibility, and user impact.Designed concepts and translated into interactive and high-fidelity prototypes.Ensured visual consistency across different elements of the financial… Show more Working on-site in the Spartanburg, USA offices, assigned to the project by Grupo Salinas.Contributed to the success of financial services products by aligning UX design with the company's strategic objectives.Prioritized user cases flows and designs based on business goals, technical feasibility, and user impact.Designed concepts and translated into interactive and high-fidelity prototypes.Ensured visual consistency across different elements of the financial services products.Optimized user flows to ensure that they were intuitive and aligned with user expectations.A user-friendly interface was achieved by integrating UI design elements aligned with user best practices as well as addressing specific pain points identified through analysis. Show less

• Defining requirements and technical implementation• Designing interfaces, animations, and micro-interactions to improve the user experience• Development and creation of courses for online training• Client: Oxxo Femsa

• Designing and adaptation of materials and assets for different countries• Designing of printed material• Internal communication for institutional use• Web page information update and management

• Briefing, building, and analyzing digital project development• Creation of scripts for Animations• Conceptualization of projects• Design and layout of web pages• Design and sending of Newsletters• Digital illustration• Usability analysis, documentation• Clients: Cemex, Sigma Alimentos, Fritolay, Soriana

• Digital illustration• Graphic design Freelance services to several advertising agencies and clients• Interactive multimedia• Web page development

• Graphic Design for several print formats

• Design intranets, microsites, and web pages• HTML, CSS• Interactive multimedia, e-cards• Usability analysis• Clients: Cemex, Banorte, Frisa