Jaffar Raza Email & Phone Number

Pakistan

Lahore Division, Punjab, Pakistan

As a Brand Development Associate at BAT GBS Pakistan, I drive marketing and business development initiatives across global travel retail markets. My role focuses on leveraging strategic branding and sales expertise to enhance our global presence and achieve significant business growth.Key Responsibilities:Leadership in Branding: I lead the development and execution of impactful branding strategies to strengthen market presence and drive global brand recognition.Strategic Marketing and Sales: I design and implement targeted marketing strategies that align with business goals, boost sales performance, and expand market reach.Campaign Management: I manage and oversee comprehensive marketing campaigns, ensuring they align with branding objectives and deliver measurable results.Business Development: I identify and cultivate new business opportunities, building strategic partnerships to support market expansion and revenue growth.Market Research and Analysis: I conduct in-depth market analysis to inform strategic decisions, understand industry trends, and optimize marketing effectiveness.With a proven track record in branding, marketing, and business development, I excel in leading successful marketing campaigns and driving sales growth, contributing to our global brand’s success.

Karāchi, Sindh, Pakistan

Account lead for P&G (Gillette), GSK (Sensodyne & Parodontax), KIA Lucky Motors, Continental biscuits (Zeera Plus), Brooke Bond Supreme, Vaseline, Upfield (Blue Band), Fauji Foods ( Nurpur).KEY CAMPAIGNS: - Parodontax Extra Fresh Campaign (Sanam Saeed) Launched in Pakistan/UAE/Bahrain.- Zeera Plus (Har Chai Ka Plus). - Launch in Pakistan- Sensodyne Complete Protection Plus - Complete Launch in Pakistan/UAE/Bahrain.- Gillette Blue 3 Flexi Animation - Pakistan- Gillette Blue 3 Flexi Complete - Launch in Pakistan (Naseem Shah)- Parodontax Complete Protection - Launch in Pakistan.- KIA Sportage Black Edition - Launch in PakistanAchievements:- Launched Sensodyne Complete Protection in Pakistan.- Launched Parodontax Complete Protection in Pakistan.- Launched Gillette Blue 3 Flexi in Pakistan.- Won Effie 2023 Bronze for Sensodyne Campaign.

Karachi Division, Pakistan

Key Accounts include:P&G Gillette, GSK (Sensodyne & Parodontax), CBL (Zeera Plus), Ekkatera Supreme, Blue Band (Upfield), and Vaseline. - Liaison between the agency and client to ensure smooth delivery of day-to-day jobs- Concept development and Production of TV commercials, Digital, and Animated videos- Design and adaptation of Point of Sale Material and other marketing/advertising collaterals.- Store Checks on a monthly basis to review deployment and competitors’ activities.- Financial budgeting of campaigns, keeping a close check on payment-related activities.- Sharing Strategic and Execution updates of Competitor’s activities as seen on TV, Radio, OOH, etc.- Sharing new insights and ideas with clients.- Keeping weekly checks on financials, jobs, competition updates, and forecasting of jobs for each quarter.- Sharing weekly updates on industry trends and campaigns with the clients and internal team.- Execution of Design, Strategic, and Production jobs on a regular basis.

Karachi Division, Pakistan

Worked as a Client Service Intern.Co-worked with Account Director and Account Manager to know about how brand spread their communication across region.