Jaffar Raza

Jaffar Raza Email and Phone Number

Brand Development Associate - FMC (GTR) @ BAT
Pakistan
Jaffar Raza's Location
Karāchi, Sindh, Pakistan, Pakistan
About Jaffar Raza

As a passionate Brand Development Associate with nearly 3 years of experience, I've had the privilege of working with some of the world's most recognized brands, including Unilever, GSK, P&G, Shell Petroleum, and KIA Lucky Motors. Currently at British American Tobacco, I've honed my skills in global travel retail, product launches, and strategic marketing, consistently delivering exceptional results that drive brand growth and consumer engagement.My journey in the marketing and advertising industry began at Grey Advertising, where I managed and executed high-impact campaigns for regional and global brands. Whether it's launching a new product, crafting compelling narratives for TVCs, or executing flawless media strategies, I thrive on turning ideas into successful campaigns that resonate with audiences.Some of my notable achievements include:1. Winning an Effie Bronze for the Sensodyne Moments Campaign, a testament to my ability to deliver award-winning work.2. Successfully launching 10+ marketing campaigns, including the highly recognized Parodontax Aria/Domino with Sanam Saeed and Gillette Blue 3 Flexi with Naseem Shah.3. Bringing innovative marketing strategies to life for brands like Vaseline, Zeera Plus, and KIA Sportage Black Edition.I am driven by a passion for creativity, a commitment to excellence, and a desire to push the boundaries of what's possible in brand development and marketing. My goal is to continue making an impact by helping brands tell their stories in a way that connects and inspires.Let's connect if you're looking to collaborate on exciting opportunities or discuss how we can make magic happen together!

Jaffar Raza's Current Company Details
BAT

Bat

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Brand Development Associate - FMC (GTR)
Pakistan
Website:
bat.com
Employees:
3
Jaffar Raza Work Experience Details
  • Bat
    Brand Development Associate - Fmc (Gtr)
    Bat
    Pakistan
  • Bat
    Brand Development Associate - Fmc (Gtr)
    Bat Dec 2023 - Present
    Lahore Division, Punjab, Pakistan
    As a Brand Development Associate at BAT GBS Pakistan, I drive marketing and business development initiatives across global travel retail markets. My role focuses on leveraging strategic branding and sales expertise to enhance our global presence and achieve significant business growth.Key Responsibilities:Leadership in Branding: I lead the development and execution of impactful branding strategies to strengthen market presence and drive global brand recognition.Strategic Marketing and Sales: I design and implement targeted marketing strategies that align with business goals, boost sales performance, and expand market reach.Campaign Management: I manage and oversee comprehensive marketing campaigns, ensuring they align with branding objectives and deliver measurable results.Business Development: I identify and cultivate new business opportunities, building strategic partnerships to support market expansion and revenue growth.Market Research and Analysis: I conduct in-depth market analysis to inform strategic decisions, understand industry trends, and optimize marketing effectiveness.With a proven track record in branding, marketing, and business development, I excel in leading successful marketing campaigns and driving sales growth, contributing to our global brand’s success.
  • Grey Group
    Account Executive
    Grey Group Feb 2023 - Nov 2023
    Karāchi, Sindh, Pakistan
    Account lead for P&G (Gillette), GSK (Sensodyne & Parodontax), KIA Lucky Motors, Continental biscuits (Zeera Plus), Brooke Bond Supreme, Vaseline, Upfield (Blue Band), Fauji Foods ( Nurpur).KEY CAMPAIGNS: - Parodontax Extra Fresh Campaign (Sanam Saeed) Launched in Pakistan/UAE/Bahrain.- Zeera Plus (Har Chai Ka Plus). - Launch in Pakistan- Sensodyne Complete Protection Plus - Complete Launch in Pakistan/UAE/Bahrain.- Gillette Blue 3 Flexi Animation - Pakistan- Gillette Blue 3 Flexi Complete - Launch in Pakistan (Naseem Shah)- Parodontax Complete Protection - Launch in Pakistan.- KIA Sportage Black Edition - Launch in PakistanAchievements:- Launched Sensodyne Complete Protection in Pakistan.- Launched Parodontax Complete Protection in Pakistan.- Launched Gillette Blue 3 Flexi in Pakistan.- Won Effie 2023 Bronze for Sensodyne Campaign.
  • Grey Group
    Management Trainee
    Grey Group Mar 2022 - Feb 2023
    Karachi Division, Pakistan
    Key Accounts include:P&G Gillette, GSK (Sensodyne & Parodontax), CBL (Zeera Plus), Ekkatera Supreme, Blue Band (Upfield), and Vaseline. - Liaison between the agency and client to ensure smooth delivery of day-to-day jobs- Concept development and Production of TV commercials, Digital, and Animated videos- Design and adaptation of Point of Sale Material and other marketing/advertising collaterals.- Store Checks on a monthly basis to review deployment and competitors’ activities.- Financial budgeting of campaigns, keeping a close check on payment-related activities.- Sharing Strategic and Execution updates of Competitor’s activities as seen on TV, Radio, OOH, etc.- Sharing new insights and ideas with clients.- Keeping weekly checks on financials, jobs, competition updates, and forecasting of jobs for each quarter.- Sharing weekly updates on industry trends and campaigns with the clients and internal team.- Execution of Design, Strategic, and Production jobs on a regular basis.
  • Grey Group
    Account Manager Intern
    Grey Group Jan 2022 - Feb 2022
    Karachi Division, Pakistan
    Worked as a Client Service Intern.Co-worked with Account Director and Account Manager to know about how brand spread their communication across region.

Jaffar Raza Skills

Product Marketing Team Building Facebook Marketing Acting Microsoft Powerpoint Start Ups Photography Advertising Adobe Photoshop Seller Digital Marketing Product Sourcing Virtual Assistance Online Advertising Microsoft Office Microsoft Word Guest Engagement Executive Amazon Seller Central Time Management Customer Service Journalism Film Teamwork Documentaries Public Relations Product Launch Advertising Shoot Manychat Photographer

Jaffar Raza Education Details

  • Sindh Madarsatul Islam University
    Sindh Madarsatul Islam University
    Advertising

Frequently Asked Questions about Jaffar Raza

What company does Jaffar Raza work for?

Jaffar Raza works for Bat

What is Jaffar Raza's role at the current company?

Jaffar Raza's current role is Brand Development Associate - FMC (GTR).

What schools did Jaffar Raza attend?

Jaffar Raza attended Sindh Madarsatul Islam University.

What skills is Jaffar Raza known for?

Jaffar Raza has skills like Product Marketing, Team Building, Facebook Marketing, Acting, Microsoft Powerpoint, Start Ups, Photography, Advertising, Adobe Photoshop, Seller, Digital Marketing, Product Sourcing.

Who are Jaffar Raza's colleagues?

Jaffar Raza's colleagues are Constanza Araos, Mohannad Albaihani, André Pereira, Shanti Manule, Samuel Dust, William Hendricks, Kamel Adel.

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