Bartek Jaglowski Email & Phone Number

Berlin, De

Berlin, Germany

Key responsibilities:- Owning, developing and executing the content-related strategy and roadmap of web properties- Maintaining and further developing multi-language web content.- Coordinating and project managing the creation process of new web pages with all teams involved, from ideation to design, implementation and go-live.- Working closely with various Marketing teams and website stakeholders to understand requirements and manage dependencies.- Being the link between our Marketing and Web Development teams to turn ideas into requirements and user stories, while translating tech terms for business stakeholders.- Managing and prioritizing the roadmap and JIRA backlog for the Web Development team based on stakeholder needs as well as the urgency and importance of projects.- Identifying content gaps and opportunities through user research, analytics and competitive analysis- Monitoring and analyzing the usage of web properties including traffic, traffic sources, engagement, conversions and behavior flow.- Partnering with Growth Data Analyst to ensure that website events and conversions are tagged and recorded appropriately.- Partnering with Conversion Optimization and Performance Marketing Managers to align on the website experimentation (A/B testing) roadmap and identify opportunities for conversion optimization.- Partnering with SEO Manager to identify structural, content, technical and performance improvements to increase our organic traffic and search rankings.- Collaborating with the Product Marketing team to ensure the timely and smooth launch of external-facing product launches and content on our website.- Collaborating with Web and Graphic Designers to ensure an excellent user experience and responsive usability of our website.- Staying up-to-date on the latest web marketing tactics, trends and best practices.- Being the topic expert for all things web marketing across the company.