Digital Marketing Account Manager Lead
Current-Extreme satisfaction from existing clients is the primary objective of this position.-Demonstrate a clear understanding of each client’s digital marketing campaign tactics, objectives, challenges, and opportunities; demonstrated ability to assess and provide insights that offer clarity and confidence to the client.-Communicate all production needs to Digital Marketing Manager and appropriate Digital Marketing Department personnel to ensure timely delivery of assets and maintain client satisfaction.-Collaborate with the Sales Team on qualified accounts to review presale insights, support development of proposals, and participate in proposal delivery to ensure a clear understanding of client needs and objectives.-Oversee campaign setup and management to ensure internal team members are clear on the client’s needs and expectations and promises made during the proposal phase.-Work proactively and collaboratively with Sales, Production, and Operations to identify and resolve issues immediately.-Translate business needs into marketing briefs and proposals utilizing various digital solutions; ensure all proposals focus on client success.-Ensure Creative and Operations teams have all necessary assets and approvals in the brief and the proposal addresses the client’s needs.-Attend client presentations (virtually and/or in-person) to present innovative solutions.-Work closely with Sales, Account Managers, and Digital Project Manager on continuous campaign optimization.-Work closely with Digital Marketing Manager to improve internal department processes and client offerings.-Act as the primary liaison between TechArk and our programmatic advertising partners, to develop, implement and retain targeted display campaigns for clients.-Capitalize on upsells when relevant opportunities arise that will benefit the client.