Jaideep Trivedi Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

- Developed and implemented optimised marketing collateral for Google Play and App Store listings, including icons, screenshots, and videos, utilising A/B testing with a 40% win rate in the US market.- Conducted keyword ranking research, analysis, and reporting on the App Store and Google Play, comparing competitor games against Games2win titles to inform metadata optimisation and improve discoverability. Achieved ranks in top 10 for high volume keywords (over 40) for 6 games.- Directed and delivered targeted marketing collateral for user acquisition across platforms such as Google Ads, Facebook Ads, and SDK Networks, and provided iterations to improve ROAS.- Employed AI tools like ChatGPT, Midjourney, and Freepik to generate and visualise new marketing materials, ensuring innovative and engaging content for user acquisition.- Managed live-ops on the App Store and Google Play in collaboration with product and analytics teams to showcase new updates and features, attracting and retaining users.- Generated ideas and executed Push Notifications, In-App marketing collateral, etc., to enhance app engagement within the internal ecosystem, with a CTR above 1% consistently.- Led discussions with ASO service providers and vendors, collaborating on execution strategies for marketing initiatives to maximise user acquisition efforts.

Mumbai, Maharashtra, India

- Ad operations and optimization for a portfolio of over 50 casual mobile games.- Working with different mediation partners to understand ad serving via waterfall and RTB.- Building, onboarding and managing new ad partners for different ad partners and different geo-targeting.- Conceptualizing and managing front-end activities for the organization like Designcars2win and collaborative games (Political Cricket with India Today).

Mumbai, Maharashtra, India

- Spearheaded business and content strategies to drive revenue, growth, and engagement. Achieved ~35% YoY increment in traffic and revenue.- Led a team of 35+ members, including content writers, social media executives, static and video editors, etc.- Drove direct sales with display inventory and strategic/innovative ideas for entertainment and brand partners like PayTM, CashKaro, D+H, Amazon, etc.- Established and maintained partnerships with multiple ad agencies, vendors, and third-party service providers to fulfil business requirements.

Mumbai Area, India

- Providing technical support to B2B clients and handling a team of other support associates.- Handling escalations and providing solutions core issues on product and panel.- Forwarding core issues to product and development teams, when required.- Representing the technical support team on conferences and meets with B2B clients and other competitor business.- Working on feature testing for product and services, and providing vital feedbacks on experience and issues.

Mumbai, Maharashtra, India

- Front-line support executive and escalation manager for tech issues/queries on multiple web products.- Up-selling and cross-selling ResellerClub products to partners/vendors.- Monitoring hosting server stats and product status when required.- Reviewing existing product documentation and publishing documentation in internal & external knowledge bases.

Worked with multiple Event Management companies at promoter, supervisor and design levels. Advertising being the key feature, the events included product launch and promotion events to corporate events.Have worked in designing the entire event right from the venue to the format.

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering

Activities and Societies: Active member in the College festival for 3 years as a part of the sports and cultural teams.

Education record