Compliance , Culture , Courage , Care for Employee Customers Investors and meaningful growth

Work with Ecosystem of Brands which want to leverage the Times Network to increase their Net worth in the Market. Strategic inputs to ensure Brands use the best medium suiting their business (Print, Radio, TV, Internet,Ooh, BTL - On Ground) for best impact. Estimating & actively solving problems of investee companies where deals have been signed Marketing and Brand Management for investee companies. Should act as Brand consultant and have the ability to think out of box to provide solutions to Brands across verticals Developing matrices to measure brand health the progress of various clients and monitor consumption. To be able to provide an unbiased view of media consumption even if it means we recommend a media beyond BCCL in some cases. Provide Creative, Communication, Branding Solutions.

Happiness quotient of customers , employees and Investors. To boldly go where no man has gone before .

Head of Procurement for Value Added Services - Content, Technology, Software Solutions.Work with the ecosystem of VAS partners for best commercials on content and technology to deliver services to the Vodafone Consumer base. Services to Consumer can be rendered across CRBT (Caller Ring Back Tone) SMS/VOICE/USSD/WAP/APP/WEB across all genres viz; Sports, Entertainment, Contests, Lifestyle, Utilities etc through audio/video/text/imagery.Exceeded the 30% increased target in annual savings from 1.5 million Euros to 2.2 million Euros (18.5 crore rupees) .Converting a payout model to a pay in model for a Service delivering and additional annual savings of 1.2 million Euros (11 crore Rupees) for year 2014-2015.Worked with Vendor on an Automation Solution to reduce computing of Payout of all partners in VAS from 4 days to fewer than 4 hours. This included scoping of product, commercials, coordination with payment-revenue assurance-IT security and implementationStreamlining process of delayed payments by recommending 50% advance soon and Centralizing For-ex payments for some vendors. Actively involved in scoping of SDP (Service Delivery Platform) which will be single solution for all Content Management System (CMS), Recommendation Engine across all VAS products which can later uniformly accessed by WEB/WAP/APP/VOICE/TEXT based offerings.During RFP/RFI for key vendors and getting them on online bidding platform for absolute transparency in commercial process and evaluation. Working with Vodafone Group Counter parts in Luxembourg on best practices, reporting of savings and delivery and discussing annual mandates with regular updates.Closely work with top Consultants (KPMG, Ernst & Young etc) for Commercial Assurance Program, Supplier Performance Management, Vendor De Risking. Nominated for 5 leadership programs in last 24 months.

P&L - Music Business Licensing Music/Media Content across industry for wide spread collection at best commercials and pricing. Build Team and define process for Merchandising and Data Operations to maximize revenues based on new releases, calendar of events and special features. Working with Legal on Contract Structuring Templates across key categories of licensing. Build a ecosystem of music content owners and websites for a B2B market place. mime360(music distribution platform) for exclusive licensing and distribution on internet enabled devices and helping music labels with a self service model and websites to get content Work closely with Product, Engineering, Marketing for various promotional activities, tools and systems for faster turnaround time for data ingestion, merchandising and vendor requests.

P&L - Music Monetization through internet - Website + Licensing Music

Operation head to aid Sales Force. Campaign performance, special features, international advertisers, Creatives and innovation for New pitch.

 Heading media planning and buying for premiere clients like ICICI, SCB, SBI, Kerala Tourism, Cyber Media dice, Bharat Matrimony, Sulekha, DHL . Continuous interaction with publishers (portals and networks) within India and abroad and being abreast of online medium (trends, growths, opportunities)and optimizing various campaigns on the internet to deliver ROI to clients as agreed upon. Generating Ad serving revenue for corporate division by giving realtime/online reports to client for measurability and performance of the campaigns.Connecturf (which has divisions of media-turf, solution-turf, knowledge-turf) is easily the pioneer thereby a leading online/digital advertising and marketing firm in India. Ever since its inception in 1999 it has serviced over 100 clients across finance, travel, jobs, matrimony, FMCG & telco sector and manages to still be looked up for the best answers in online solutions and mobile marketing.

Maximum operational efficiencies, B2C revenue maximization. Happiness quotient of customers, employees and investors in that order.

Automating Field Devices for Dispersing Petroleum Products through Terminal Automation (Remote Automation)