Leading communications strategy for the University’s major ERP projects and services. Managing communications staff and providing oversight on communications initiatives across ERP teams with high-level involvement in the Organizational Change Management team for the SIMBA project. Developing presentations and reports for EPMO administration and Finance & Business leadership. Writing and editing content for Penn State News, ERP system websites, social media, and mass email communications… Show more Leading communications strategy for the University’s major ERP projects and services. Managing communications staff and providing oversight on communications initiatives across ERP teams with high-level involvement in the Organizational Change Management team for the SIMBA project. Developing presentations and reports for EPMO administration and Finance & Business leadership. Writing and editing content for Penn State News, ERP system websites, social media, and mass email communications. Serving on key stakeholder initiatives including F&B Change Council and Enterprise IT Communications COP. Identifying new systems and developing processes for effective project management. Show less

Founded a boutique firm to provide entrepreneurs with high-level marketing strategy and branding support. This work has included: development and execution of marketing strategy in support of product launches; developing and implementing inbound content strategy; executing search engine marketing campaigns; creating automated email campaigns; managing social media accounts and social media ad buying; website editing; writing blog content, video scripts, and curriculum; and developing and… Show more Founded a boutique firm to provide entrepreneurs with high-level marketing strategy and branding support. This work has included: development and execution of marketing strategy in support of product launches; developing and implementing inbound content strategy; executing search engine marketing campaigns; creating automated email campaigns; managing social media accounts and social media ad buying; website editing; writing blog content, video scripts, and curriculum; and developing and executing public relations campaigns. Experience working with international clients and as part of distributed, international teams. Show less

Lead marketing communications efforts as part of the Organizational Change Management team in support of the launch of SIMBA, a University-wide ERP initiative. Developed an overarching communications strategy for project launch. Developed website architecture and content strategy. Managed communications projects including: launch of SIMBA website, in collaboration with Auxiliary & Business Services’ web team; SIMBA project management blog; Penn State News articles; launch of SIMBA social media… Show more Lead marketing communications efforts as part of the Organizational Change Management team in support of the launch of SIMBA, a University-wide ERP initiative. Developed an overarching communications strategy for project launch. Developed website architecture and content strategy. Managed communications projects including: launch of SIMBA website, in collaboration with Auxiliary & Business Services’ web team; SIMBA project management blog; Penn State News articles; launch of SIMBA social media channels; creation of banner and other branding assets; and development of an end-user training engagement campaign, “Journey to SIMBA.” Show less

Directed the implementation of a new College-wide CRM and marketing system, Salesforce Marketing Cloud, in collaboration with College administration and a third-party implementation vendor. Developed training resources and documentation for system end-users. Developed and executed a direct marketing campaign strategy for the College in support of student recruitment and alumni engagement. Performed ongoing marketing research to understand distinctive program features, positioning in the… Show more Directed the implementation of a new College-wide CRM and marketing system, Salesforce Marketing Cloud, in collaboration with College administration and a third-party implementation vendor. Developed training resources and documentation for system end-users. Developed and executed a direct marketing campaign strategy for the College in support of student recruitment and alumni engagement. Performed ongoing marketing research to understand distinctive program features, positioning in the marketplace, and competitor tactics. Wrote and edited multi-channel marketing content. Show less

Developed and executed multi-channel communications strategies, managed marketing communications team, served as University Editor for the College, and wrote high-profile marketing materials and other editorial communications on behalf of the Dean. Accomplishments include leading the front-end revamp of College’s website and launching IST’s social media accounts.

Served as lead writer and editor for the College’s external website. Developed marketing materials. Assisted with creation of marketing strategy, including conducting focus groups and launching surveys.

Directed marketing for international business partners. Provided strategic guidance on partners’ marketing plans and collateral, with a focus on localization, website planning, and branding. Met with partners to consult on sales and marketing efforts. Led international marketing efforts, including a campaign to promote Minitab training in Asia. Managed international partner marketing portal website.

Developed marketing materials, wrote and published web content, served as editor of KeepingTABNewsletter (circulation, 50,000+), and conducted marketing research.

Managed community fundraising initiatives, including developing and executing marketing strategy. Wrote and edited marketing materials in support of annual telethon.