Jaime Fraina Email & Phone Number

Culver City, California, Us

Principal UX Designer on Monopoly Go

I started Giant Fox Studios in 2011 after getting some freelance Flash game development work lined up for myself and friends. Since then, we’ve grown enough to have over 200 shipped games/apps. My role consists of working with clients, conducting user research, creating design documents and prototypes, managing the team to stay on schedule, and running play-tests or usability tests. After release, I investigate analytics to see how users are behaving and conduct longitudinal studies to understand their behavior. Our web games have over 40 million plays total and some of our mobile games have made it into the Top 10 on the iOS App Store multiple times.

Boulder, Colorado, Us

As the first UX hire, I expanded the team’s knowledge of user-centric design by mentoring some of the UI Artists on UX best practices. I led a UX/UI overhaul of Hoops Clash, a F2P PVP mobile game that wasn’t performing well in soft launch. The redesign included changes to the meta-systems, first time user experience, core gameplay loop and other features that increased D1 and D7 retention KPIs. I conducted usability tests on mockup prototypes to validate designs before finalizing documentation for the dev team to implement. I also audited/redesigned the UX for a live-ops event in DragonVale and developed personas, conducted user interviews, and designed user flows for an unreleased game with a large Hasbro IP.

New York, Ny, Us

I designed user flows, information architectures, high-fidelity wireframes, prototypes, and functionality specs for digital experiences which I then validated through user-testing. The types of projects I worked on included campaign landing pages, full website redesigns, VR apps, interactive articles, real-world experiences, pitches, and more. My main clients at MRM included Microsoft, The U.S. Army, USPS, and Verizon.

New York, Ny, Us

Mahwah, New Jersey, Us

I managed a team of nine artists and nine sound designers to create assets for up to nine slot games each month. I led the UX design and production of High 5’s Video Poker mobile app from pre-production to release. I used JIRA, Confluence, Microsoft Excel, and VBA to create tools that optimized team efficiency to produce significantly more games than the previous year.

New York, Ny, Us

I designed casual web/mobile games, managed remote teams to release one game every week, negotiated deals with developers, and managed our social media pages. I helped grow our traffic to one million impressions/day. When the company moved to Dubai, UAE, I hired and managed the entire internal game development team. I used Unity3D, AIR, and Flash to code games which now have over 20 million plays.

Pittsburgh, Pennsylvania, Us

I graded educational games created by students in grades 6 - 10 and gave them tips on how to improve them.

• Creating prototypes of games for clients while doing all the programming and some design work in the process• Fleshing out design documentation by adding mechanics, level design, and much more• Wireframe design

Montreal, Quebec, Ca

Carrying out test cases to ensure applications pass certification on first submission.

Testing AAA games for gameplay, functionality, graphical, and all other kinds of bugs.

Lead Designer and Project Manager on a team of 13 for an educational game about Information Literacy. Project started a year before I was put on the team.

· Developed wiki site for the company to help create tutorial website for industry tools such as Flash, Maya, andTorque

Pittsfield, Ma, Us

· Stock aisles, worked register, unloaded trucks· Help costumers find what they are looking for

Pittsfield, Ma, Us

Flew toy helicopters and made kids buy things by telling them to cry if their parents said no.

Converted patient charts from paper to digital with a scanning system. Also helped with other tasks around the office.

Bachelors Of Science In Interactive Media Design With A Specialization In Game Design, Game And Interactive Media Design

Education record