Established in 2007, starringSMU is the longest community service project held for SMU students. Our volunteers are involved in facilitating activities annually to engage with children and the elderly with various disabilities in Singapore. To date, starringSMU has impacted more than 10,000 individuals in the community.

The Leadership Development Series (LDS) is Bondue's annual leadership program that aims to fuel personal and professional growth and further enhance the leadership capabilities of individuals through diverse opportunities and initiatives. The programme comprises three main pillars - acquiring skills, a community of support and event-planning opportunities that work in tandem to help individuals cultivate soft and hard skills.

Head of Marketing and Communications for Bondue Camp (BCamp).Bondue Camp (BCamp) is Bondue’s summer orientation camp to welcome the incoming batch of freshmen and introduce them to Bondue and its culture. It is also a platform for social interactions between freshmen, facilitators and the organizing committee.

Head of Marketing and Communications for Bondue's Alumni Networking Night (ANN). Bondue, also known as SMU Business Society, is the student constituent body for SMU Lee Kong Chian School of Business, which serves approximately 3,300 students.ANN is Bondue’s annual networking event where SMU Business alumni are invited to come back and share their work experience and advice with Business undergraduate students. In each ANN, participants enjoy a unique networking experience… Show more Head of Marketing and Communications for Bondue's Alumni Networking Night (ANN). Bondue, also known as SMU Business Society, is the student constituent body for SMU Lee Kong Chian School of Business, which serves approximately 3,300 students.ANN is Bondue’s annual networking event where SMU Business alumni are invited to come back and share their work experience and advice with Business undergraduate students. In each ANN, participants enjoy a unique networking experience earmarked by a cosy and personal atmosphere. This is achieved by tapping on our common identity as past and present SMU Business students; a bond that encourages more meaningful and relatable sharing that will inevitably help SMU Business students to be more prepared for the working world. Show less

• Curated creative and compelling marketing content for the brand's social media pages, driving increased brand awareness and growing follower count on Instagram and Facebook.• Expanded marketing capabilities by integrating photography, illustration, and graphic design to create visually appealing promotional EDMs, elevating the brand's promotional materials beyond traditional in-studio photography.• Successfully coordinated with the marketing team to ideate and execute impactful… Show more • Curated creative and compelling marketing content for the brand's social media pages, driving increased brand awareness and growing follower count on Instagram and Facebook.• Expanded marketing capabilities by integrating photography, illustration, and graphic design to create visually appealing promotional EDMs, elevating the brand's promotional materials beyond traditional in-studio photography.• Successfully coordinated with the marketing team to ideate and execute impactful campaigns for multiple festive occasions, amplifying brand presence and engagement during key periods like Christmas and Chinese New Year.• Conducted thorough market research on new product packaging, utilizing Adobe Dimension to create realistic 3D models for proposals, ensuring innovative and visually striking packaging concepts.• Delivered exceptional customer service and streamlined operations by efficiently managing administrative tasks, ensuring seamless payment processing, successful order delivery, and prompt resolution of customer inquiries, resulting in elevated customer satisfaction and loyalty. Show less

• Strategically planned and produced compelling promotional videos, introducing innovative ideas that garnered high praise and full team endorsement.• Meticulously crafted and refined promotional videos to ensure a polished and impactful final product using industry-standard software, notably Final Cut Pro.• Assumed a supervisory role, overseeing and actively engaging with children during playtime. Fostered a positive and enriching environment contributing to their holistic development… Show more • Strategically planned and produced compelling promotional videos, introducing innovative ideas that garnered high praise and full team endorsement.• Meticulously crafted and refined promotional videos to ensure a polished and impactful final product using industry-standard software, notably Final Cut Pro.• Assumed a supervisory role, overseeing and actively engaging with children during playtime. Fostered a positive and enriching environment contributing to their holistic development and well-being. Show less