Jaime Guthals Email & Phone Number

Marketing and public relations leader with 25+ years experience driving awareness, sales and engagement in content-driven platforms/verticals within DTC eCommerce & subscription businesses. My career journey: I’ve always been captivated by stories, starting with a childhood spent devouring books and a joy of writing. That passion led me to pursue an English Literature degree at DePauw University (summa cum laude), Media Fellows Honors program, and a career in book publishing. I began in PR, building a $2M client base at IPG and leading campaigns for top publishers like Chicago Review Press and Allen & Unwin, representing several New York Times bestselling authors. After running my own PR and content marketing business, I became Director of PR and Corporate Communications at Interweave/Aspire Media, where I helped grow their media brands across digital, print, and e-commerce platforms. In 2012, I made a major career shift to brand and content marketing at HarperCollins Christian Publishing, where I lead the brand direction and strategic growth at their owned-channel verticals and DTC platforms: FaithGateway and Study Gateway, a video subscription business that has grown 22-33% in net revenue per year under my direction. A forever learner, I am currently pursuing an M.S. in Integrated Marketing Communications at Northwestern University's Medill School.Experienced in...Audience growth and retention, brand strategy, digital marketing strategy, author relationships and partnerships, customer journey mapping, traffic & conversion sales funnels, conversion rate optimization (CRO), customer lifetime value (CLTV) and retention, eCommerce marketing, email marketing, lifecycle marketing, content marketing, copywriting, Meta advertising, SEO and SEM.MEDIA PLACEMENTS - In previous role as PR Director: The Today Show, Good Morning America, The Early Show, CNN, ESPN, E! Entertainment Television, ABCNews, MSNBC, NPR, BBC News, and extensive talk radio. Print media: Associated Press, USA Today, The Washington Post, The New York Times, Los Angeles Times, The Boston Globe, Chicago Tribune, U.S. News & World Report, National Geographic Kids, TEEN, Seventeen, Scholastic Parent & Child, Lucky, Parents, Better Homes and Gardens, Woman’s Day, Country Living, Sunset, Travel & Leisure, Bon Appetit, Architectural Digest, Adweek, Advertising Age, Publishers Weekly, Folio, and much more.*Header photo credit: Susan Q Yin on Unsplash

Listed skills include Copywriting, Social Media Marketing, Publishing, Blogging, and 27 others.