Peter Kelly Email & Phone Number

Greater New York City Area

* Directed overhaul of website and backend development processes, implementing agile project management and impact-oriented task prioritization, resulting in a 30% increase in development velocity over previous year.* Oversaw 42% YoY increase in Medicare web leads through business’ core acquisition channel, paid search, by improving targeting methods and expanding funnel to encompass earlier points in average user’s purchase journey.* Launched company’s first dedicated SEO effort, increasing organic traffic an average of 17% each month in 2020.* Built user-specific drip email campaigns for new users, resulting in an 5% increase in overall enrollment rate for website visitors.* Brought Facebook ads channel to cost-efficiency for first time in business history, lowering lead cost to match paid search and growing channel to encompass 10% of company volume by end of 2020.

• At start of 2019, tasked with revamping and integrating FamilyWIze, a newly acquired business.• Constructed FamilyWize’s first direct-to-consumer marketing plan: built out budget, volume projections, and strategy for each acquisition channel.• Managed replatforming and rebuild of FamilyWize website - improving performance,updating look and feel of site, and vastly expanding landing pages for use in acquisition campaigns.• Revamped core b2b marketing efforts, replacing a marketing department of 6 people, and over $20k in monthly marketing agency costs, with one full-time employee.

Greater New York City Area

• Hired to spearhead digital acquisition as SingleCare entered market in January 2017 - built budget and growth projections for first year.• Managed budget over $10mm in 2017, directing and overseeing acquisition efforts on search and social.• Grew SingleCare 700% in 2017 relative to business’s nascent position in 2016.• In 2018, vastly expanded search acquisition by running SingleCare offering through two sites. Also entered affiliate marketing, kicking off and managing strategic partner program.• Grew SingleCare 240% YoY in 2018.

New York City

Overseeing strategy and execution of digital marketing (SEO, SEM, social media, display, email, and affiliate) and digital product management (site and app development, UX optimization) across the Loeb Enterprises suite of businesses.

• Hired to revive a struggling digital acquisition department for Loeb’s flagship business, Script Relief.Implemented campaign-level daily and weekly reporting systems to suss out inefficient spend; poor converting search and social spend was redirected to AdWords campaigns that demonstrated high conversion intent.• Through these efforts, cost per acquisition was cut in half after three months.• Rebooted SEO content and linbuilding efforts, and launched the company’s first on-site conversion optimization program.• Within six months, daily acquisition volume had grown three times where it was in August 2015.

Greater New York City Area

I managed social media, partner relations, and user and competitive research at Airtime. I focused on building close-knit and highly active communities, and bringing new audiences into the app through strategic partnerships.

New York, Ny

I managed a team, located in New York City and Medellin, Colombia, that executed direct mail, social media, telemarketing, and web event marketing campaigns, developed target lists, managed appointment setting, and integrated internal processes into client operations.

New York, New York

Processed insurance claims forms and compiled reports on HMO audits of hospitals.

Approved orders and reported on output of sales teams, and sought payment from large customers.