As the Marketing & Communications Director at Central South Carpenters Regional Council, I led the creation and execution of a comprehensive regional marketing and communications strategy. My role involved spearheading branding efforts internally and externally, targeting various stakeholders to increase Union labor market share in the construction industry. I developed a program to increase member engagement which resulted in an increase in member retention by 17.5%. I managed a variety of marketing channels and utilized multimedia content creation to engage our audience effectively.

• Developed tailored marketing strategies for businesses, including streamlining processes, creating brands, and strengthening community partnerships.• Utilized AI-based CRM and implemented branding and advertising on various platforms to drive business growth.• Increased market awareness for a real estate client by developing his brand, improving SEO, and generating sales leads through targeted campaigns.• Work performed in the real estate, vacation rental, and law industries.

Improved market awareness by developing the brand. Created a marketing plan with the goal of solidifying his database & growing it. Accomplished this goal through content creation & a unified brand across all advertising channels including streamlining social media, plus resolving website issues, improved SEO, and segmented email, text & print campaigns. Generated sales leads thru social media ads to a targeted demographic & sending targeted emails to the database & purchased lead lists. Increased email open rates by segmenting the database, creating new email templates, and filling them with relevant, interesting content. Increased conversions through automated text & email campaigns & a consumer follow-up routine using traditional customer acquisition methods. Created automation text and email campaigns for post-transaction customer reviews. Skills: CRM, Cloud Applications, Automation Campaigns, Brand Marketing, Sales & Marketing, Web : Digital Marketing, Content Writing, Email Marketing, Direct Mail Advertising, Website Design, Vendor Management, Graphic Design, Content Creation, Business Development, Account Management, Vendor Management.Software: KW Command, Google Suite, Twilio, Mailchimp, Go Daddy.

Team lead managing 75% of the agency's casino resort accounts with a combined value of $55k in monthly retainers. I was the client liaison, working closely with the executive team, developing integrated marketing strategies based on corporate goals. Managed content creation & accuracy, adhering to strict deadlines & watching for market changes. Collaborated with copywriters, designers, print production, media, account service personnel and vendors. Mentored and developed new hires. Created a training manual and improved department procedures that optimized the production process and updated the records system. Conducted market research and reviewed analytics. Discovered new markets using test ads on social media & google search. Used google analytics, Facebook, & focus group results to develop strategies for further growth and strategy changes. Created market reports for senior executives that compared their performance to competition & current market conditions with suggestive growth strategies. Created content & managed design production for promotions, games, events, entertainment, food & beverage, and HR that would be produced for a wide mix of mediums including social media, APP, TV, radio, billboard, print, newsletters, outdoor & indoor digital signage, email, In-house print posters, mailers, invitations, collateral, casino games. Project highlights: The expansion of a casino players club, revamped direct mail strategy that resulted in multiple inactive mailers, a revised new member, and increased the number of mailer offers focused at growing the number of customer trips for the mid-high end customer segment. The Roscoe's Introduction and expansion campaigns, the refreshed hotel campaign, The 10th year anniversary campaign that included a successful Facebook component, and launching a casino expansion campaign.Software: Clients & Profits, MS Office, Google Suite

Recruiting, supervising, and account management

I was asked to Manage CRM system using salesforce.com for a subsidiary of Legrand NA, Wattstopper. Wattstopper provides lighting regulation software to government and business throughout the U.S. Their business model includes system development & design, as well as installation of regulated lighted systems.

Direct Mail advertising firm specializing in targeted campaigns using proprietary mapping software designed to create a mailing list of households and businesses using demographic and geographic indicators. Managed a high number of accounts between multiple departments: through design, creation, and delivery. Ensured clients received excellent customer service through effective advertising and exact order fulfillment according to contracted agreement.

Inside B2B advertising sales to trade show vendors. Managed daily call quotas, prospect list, and weekly sales goals.

Maintained production schedule for local full service Advertising firm. Wrote copy and proofread for newsletters, print, and digital ads.

Developed, conducted and analyzed a research campaign with the goal of creating a marketing strategy for a new vehicle release to 18-25 year olds. Worked within a team of fellow interns, to determine brand perception and misconceptions within the young adult segment with the goal of boosting future sales of new vehicles to a younger demographic.