Jaime Miller, Mba Email & Phone Number

Owning strategy and execution of upper funnel paid brand media and lower funnel performance media for AAA mobile gaming titles Call of Duty: Mobile and Call of Duty: Warzone MobileHands on keys performance campaign management within Google Ads, social platforms, and multiple DSP partners to maximize efficiency, ROAS targets, and user retentionConducting deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.) to optimize campaigns and leverage learnings for future campaign adoptionSourcing new channels and opportunities for the continued growth of Call of Duty: Mobile as well as the GTM launch plan for Call of Duty: Warzone MobileWorking cross functionally to manage UA creative execution from briefing to trafficking across all media channels

• Lead strategy and execution for Home Office multi-territory paid media activity across titles like Super Mario Bros, which achieved $1B+ globally, across Digital (Search and Social, YouTube, and Gaming), OOH, Linear, and Audio• Responsible for managing marketing budgets and strategically allocating spends across media channels and campaign beats throughout the marketing lifecycle• Leveraged a test and learn approach across all campaigns to ensure our media strategy is ever-evolving from a platform, creative, audience, and bidding perspective• Presented to and developed documentation for executive-level stakeholders on integrated strategy• Mentored a direct report to ensure they are growing professionally and personally as a high-performing marketer

CLIENT: Apple• Lead a planning team of three, fostering a collaborative and empowering environment that promoted professional growth, productivity, skills development, and employee satisfaction• Was responsible for the planning, implementation and tracking of linear/off-line media plans• Assisted with special project and presentation development for clients, including Linear Upfront planning

• Optimized co-branded media planning structure for sales team to serve advertisers across multiple industries including auto, tourism, and entertainment• Built strategic media plans for brand partners, focusing on digital with supplemental media tactics (i.e. OOH, Nielsen powered BLS, etc)

• Managed the day-to-day plan execution with external agencies to relay direction, campaign feedback and develop media campaign recommendations for domestic theatrical releases with budgets exceeding $50M+• Collaborated closely with Research and Analytics to dictate target audience segments, their media consumption habits, and emerging industry trends to locate opportunistic audiences• Analyzed campaign performance and consumer data to generate actionable insights, enabling data-driven decision-making,to identify optimization opportunities for future campaign consideration

Greater Los Angeles Area

• Reviewed media proposals from agency partners to ensure programs meet unique KPIs and target demos for each title across all mediums• Managed all outdoor media creative executions between several internal departments and external vendors• Managed all billing for media campaigns to ensure title billing is completed upon film close• Developed recommendation for programmatic DOOH strategy for future campaign consideration

Orlando, Florida Area

• Performed project tracking for promotional execution with various regional media partners• Served as the cross-functional campaign lead, collaborating with internal and external partners to develop and execute promotional events that effectively supported product launches within the Disney Parks & Experiences LOB• Created internal documents for executive leadership presentations

Greater Atlanta Area

• Executed $10M+ brand campaigns using a full 360 approach across Linear, YouTube, Search, Social, and kid-friendly platforms targeting kids and co-viewing opportunities while staying within COPPA compliancies• Developed consumer facing brand strategies leveraging cross-functional support, translating into go-to-market integrated marketing plans and consumer experiences• Collaborated with creative teams to align campaigns with overall marketing objectives, ensuring consistent brand messaging and relevant CTAs to our viewers

Greater Grand Rapids, Michigan Area

- Managed social accounts for brands from various industries (Health & Fitness, Beauty, etc)- Oversaw creation of digital and social assets to be distributed on client channels- Lead weekly status meetings with clients- Strategized campaigns to ensure clients received maximum ROI- Increased social engagements across all clients by >50%

Bachelor Of Arts (B.A.), Communication And Media Studies

Master Of Business Administration - Mba, Project Management