Jaimie Adelman Email & Phone Number

Toronto, Ontario, Ca

Toronto, On, Ca

Oversee sales for the North America, CPG business. Responsible for the acquisition of new clients as well as retention/expansion of existing clients across emerging, mid-market and conglomerate customers. Lead and mentor a team of Account Executives to help them reach their potential as consultative sales professionals.

Toronto, On, Ca

I lead a team responsible for the acquisition of emerging, mid-market and enterprise customers. I personally manage the relationships with top tier CPG clients, such as Kellogg, Kimberly Clark and Mondelez.Sampler is an industry leading technology company that connects people to product samples they love. Our turnkey solution enables the collection of relevant consumer insights, product feedback, ratings & reviews and helps create 1:1 personalized relationship between brands and their target audience.

Ca

- Partnered closely with senior level marketing contacts at Canadian CPG companies, including but not limited to, Unilever, Kraft/Heinz, Pfizer, Maple Leaf Foods, Kimberly Clark and Labatt, to drive trial and awareness for brands using in-store, digital and home delivered marketing tactics- Managed, coached and developed a dynamic team of 8 sales people- Achieved yearly sales targets and increased the size of my territory from $16MM in F’16 to $19MM in F’19- Appointed Canadian lead for integration of Checkout 51 app and programmatic digital media into the core News Marketing Canada business

Ca

- Negotiated and closed numerous $1MM+ deals- Implemented the first ever pay per performance in-store program in Canada, increasing revenue at a key account by over 300% - Planned and executed in-store, digital and home delivered shopper marketing programs in partnership with CPG's and Canadian retailers such as Loblaws, Shoppers Drug Mart, Metro Group and Jean Coutu - Utilize Salesforce in order to project revenue to senior executives and ensure sales team maintains a strong pipeline of opportunities

Ca

- Took a customer first approach while working with brand, shopper marketing and media agencies to create integrated plans to achieve their objectives - Exceeded targets and managed a portfolio of $6MM Dollars across a number of Tier 1 clients- Increased sales through use of Nielsen Data, ROI analysis and Match Panel testing- Created the “new business draft” for junior associates, a mentorship program which has resulted in over $100K in new business revenue and continues to generate opportunities

Ca

- Designed full year in-store, print and digital media plans for Tier 1 CPG companies and increased YOY revenue at each account- Developed and coached Account Coordinator through News Marketing Canada’s sales development program

Ca

- Responsible for selling against a $500K territory across various Tier 2 and 3 accounts, while continuing to coordinate $5MM in business for my managers accounts- Responsible for generating and qualifying new business leads for myself and my manager- Success in prospecting and securing over $200K in new business revenue

Ca

- Coordinated and processed over $5MM of in-store, home delivered and digital business for my manger - Responsible for creating proposals, presentations and post game analysis- Participated in multiple training and development sessions to gain the fundamental skills of selling

Ba, History

Education record