With BILT Graphic Papers Products Ltd– the flagship company of US $ 4 Bn AVANTHA group and the market leader in paper industry in India and Malaysia with annual sales of US $ 1Bn.In charge of Global Sales division in the capacity of General Manager – (International sales) based at HQ, Gurgaon with P & L responsibility.Interfaces with key customers from printing, publishing, packaging and other related industries .Exports a wide range of Paper grades - coated/uncoated writing & printing grades, copy paper, tissue paper and other specialty papers. Annual turnover of approx. US $ 100 Mn.Manages and grows P&Ls. Reaches out to the market through a mix of channel partners and direct customers across markets. Carries out branding and promotional activities in few strategic markets.

Was Responsible for managing life cycle of branded Paper grades such as copier paper, graphic papers - from strategic planning to tactical activities.Taking 360 degree view of existing product portfolio & Identifying the consumer needs/ future product lines through market research , competitor’s products, benchmarking & market trends.Developed a well coordinated Go- To- Market company plan, working with inter department for a seamless execution.Introduced premium copy paper brand BILT Matrix Multipurpose paper. Also successfully managed Product repositioning of few graphic paper grades . These initiatives helped in market share gains & higher profit contributions .Key Skills - People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy, technical understanding of Paper manufacturing

Responsible for achieving sales targets for all products in Eastern India.Channel Management -Managing a wide network of distributors, retailers and direct key customer accounts.Played a key role in establishing new valued-added product lines leading to profitable business contributions.Setting up exports to neighboring countries - Bangladesh, Bhutan and Nepal. These markets contributed very significantly to the zonal sales growth.

- Responsible for marketing of specialty papers and achieving sales targets in terms of volume, value and collections.

- Assisting the General Manager- Exports in handling exports of specialty papers to neighboring countries, Far East, Middle East and North African regions. Instrumental in setting up export related systems.

- Was responsible for space marketing and advertisement revenue for various publications of the group