MBA - Marketing with expertise in blending creative intellect / insight and sharp planning skills for, managing Digital Transformation and meeting top & bottom-line objectives; Managed senior level assignments in Performance Marketing / Customer Value Management (CVM) / Campaign Management / Business Analytics / Growth / Marketing Strategy with reputed organisations Self-driven professional, with nearly 17 years’ experience in different markets in India & Africa across Digital Marketing, Telecommunication and Digital Technologies Verticals 9 years’ experience in Jio, right from start-up to the market leader; managed entire CVM and marketing automation, successfully launched many campaigns as well as drove multiple Agile projects Drove strategic campaigns to enhance Recharges, Subscriptions & Ad revenue, integrate multiple platforms to build comprehensive multi-channel and analytics driven campaign system to benefit across Jio Mobility, Jio Fiber, Jio Payment Bank, Jio UPI, JioMart, WhatsApp Pay, JioTV, JioCinema and Digital & Media Platforms Excels in meeting deliverables addressing elements of the projects, product P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs  Experience establishing & managing multiple marketing tools like Adobe, CleverTap, mAdme, Genesys, WhatsApp, Neon, SAS and other marketing tools with seamless ETL, API, S3, Kafka, & other integrations  Expertise in driving design and execution of digital marketing campaigns and supporting activities Successfully managed consulting & projects for Essar Telecom - Kenya, Airtel – Kenya, Tanzania, Zambia, Malawi, Rwanda and Seychelles and Vodacom – Mozambique Proficient in performing detailed analysis at global and local levels to understand and improve campaign segmentation & performance Experience in devising and executing plans to reach out to unexplored market segments & customer groups Proven capability in interpreting, assessing & translating consumer requirements and devising & proposing solutions and insights to enable organisation reach out the target consumer segment & boost revenue Steered efforts in applying pioneering strategies right from developing creative briefs to drafting successful solutions for high quality campaigns Versatile, high-energy professional, successful in achieving business growth objectives within turnaround & rapid changing environment with excellent communication, people management, analytical and problem-solving skills