Jaitra Dixit Email & Phone Number

• Launched a feature awareness survey, analyzed qualitative and quantitative data about nine desktop features and six mobile features, and shared actionable recommendations for each feature to make them more discoverable.• Won a company-wide competition with the mobile team and helped them refine the concept by running several studies including concept, usability, workshops, etc. to make the app an acquisition channel and increase revenue.• Identified benchmark onboarding experience ratings for Constant Contacts and a competitor by analyzing 100+ unmoderated sessions, created a journey map highlighting opportunities, and shared specific recommendations.• Reduced calls to support by usability testing the multi-factor authentication flow and suggested ways of making the flow more intuitive and self-service.

Waltham, Massachusetts, United States

• Support quick retrieval by administering Bentley’s photo repository, and conduct photoshoots on campus.• Facilitate video production, and spearhead post-production of photos using Adobe Lightroom and Photoshop.• Increase engagement by crafting digital content for social media and Bentley University’s website.

• Constructed design artifacts including competitive matrix, empathy map, concept map, and journey map, and organized research data as well as findings from 24 interviews.• Executed 6 buy-a-feature exercises and got feedback on teams’ proposed solution.• Clarified implementation of proposed features by designing sketches.• Partook in week-long Agile sprints and rapidly iterated on design artifacts based on new findings.

• Identified issues with Eversource Energy’s website by performing an expert review.• Formulated participant screener and moderator’s guide for selecting and interviewing fitting participants.• Collaborated with team members to analyze results from 10 interviews using a modified rainbow spreadsheet and understood common user issues to inform design decisions.• Brainstormed wireframes in Adobe XD and demonstrated 8 quick fixes as well as 9 long-term recommendations.

• Aligned research questions according to 4 quadrants of the NCredible framework and directed research towards 2 questions with the help of an analogous space.• Defined scope by establishing ideal and adjusted participant sample, context, and dynamics of study. • Devised a protocol (moderator’s guide), conducted 5 interviews, and discovered patterns by examining results.• Consolidated high-level patterns into 3 themes and provided documentation for answering research questions.

Waltham, Massachusetts, United States

• Analyzed the functionality of multiple restaurant kiosks by performing competitive analysis and conducted interviews to understand people’s thoughts and usage of kiosks.• Identified key personas, created task flows for each persona, and conducted multiple rounds of prototyping.• Performed usability studies to get feedback on the prototype and iterated based on findings.

Master Of Science - Ms, Human Factors In Information Design

Courses Taken: 1. Foundations in Human Factors 2. Testing and Assessment 3. Managing a User-Centered Design Team 4. Prototyping.

Bachelor Of Technology - Btech, Computer Engineering