Jake Coldren Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

I lead a team within a team, whose charge is specifically designed to support crucial Trading Card Games, Miniatures and Table Top RPG lines. I'm creating differential relationships between internal studios, sales teams and global stakeholders to promote and support these evergreen titles. In this capacity, I led the internal marketing team that launched Star Wars: Unlimited into Hobby, the most successful release in Asmodee history.We've also launched Altered, a ground breaking new TCG from Equinox. Other titles under our guidance include: Star Wars: Shaterpoint, Marvel Crisis Protocol, Star Wars Legion, and the brand new Arkham Horror: The Roleplaying Game.

Minneapolis, Minnesota, United States

My scope expanded significantly as I took on a leadership role over a cross functional marketing team of 12 employees. Overseeing the planning and execution of campaigns and marketing initiatives across B2B/Trade, Consumer, PR, numerous events, graphic support and internal tools supporting channel specific sales teams. Managed the annual budget planning process, advocating for incremental funding to support a growing portfolio of titles launching to market. I helped to develop a Plan on a Page support process to help streamline our marketing efforts. Hands on, active participant in the planning and execution of various tradeshows, including GAMA, New York Toy Fair and GenCon, among several others.

Minneapolis, Minnesota, United States

I lead a portion of the marketing team with a focus on supporting and growing sales across our mass market retailers and growth in Amazon. I also directed the launch of in-store support for our Game of The Season selection at Barnes and Noble during the crucial Q4 sales window. I transitioned a PR agency from project to retainer, while also directly managing the agency who lead our e-commerce activity.

Minneapolis, Minnesota, United States

A wearer of many hats, I blend old-school media best practices with cutting-edge digital capabilities to develop strategic communications plans across every consumer touchpoint. Deeply curious, I also help our clients navigate a fluid and dynamic media ecosystem, through empathy, approachability, and clear strategic guidance on a path forward.

Greater Minneapolis-St. Paul Area

Primary business lead, responsible for the strategic planning and execution of all consumer facing communications for Cinnamon Toast Crunch, Lucky Charms, Reese's Puffs and other kid cereal brands. Responsibilities included: establishing a strategic vision for how communication will address business goals, creative development, connections planning, partnerships, experiential activation, PR, and in-store executions that address specific retail customer needs. I actively lead a team of 3, establishing a spirit of collaboration and co-creation with internal and agency partners to work toward building the best plan. Lead the re branding of Cinnamon Toast Crunch, positioning it for future growth. We completely reworked our brand foundation, redefined our target audience as Latinx Tweens, and gave CTC its first brand refresh in over a decade. Through this process, CTC was the first General Mills brand to take a multi-cultural first approach when developing plans. Latinx Tweens became our muse, and all touch-points were developed with them not only in mind, but at the center of all communication moving forward.

Greater Minneapolis-St. Paul Area

Provided strategic council in the development and execution of modern communications plans for Meals and Baking and the Cereal Operating Units. Brand supported include: Pillsbury, Totino's, Old El Paso and Cheerios.

Associate Media Director role, with a focus on National Network and Cable television strategy, planning, buying, and the development of custom branded content and vehicle integration opportunities for Subaru of America. We manage two National Television buying teams with a spend in excess of $180MM in upfront and scatter dollars across 30+ broadcast and cable networksWork closely with Clients and media partners to develop natural and organic ways to integrate vehicles into television, digital and social platforms: including ideation, management of approval process and on-set production oversight. Media partner content has included: Puppy Bowl (Animal Planet), Portlandia (IFC), Daniel Tosh (Comedy Central), Subaru Loves Pets (various networks)

Client lead and primary media point of contact for brand teams- responsible for the strategic development, planning, execution, and success of media plans, in a highly collaborative environment. Expertise in creating cross-channel media programs, including the development of integrated vendor partnerships to help achieve campaign goals. Responsible for the hiring, development and career growth of department staff, including the management of two direct reports. Participated in the 4As Transformational Conference, managed the department’s mentorship program and have been given extensive presentation trainingClients include: Land O Lakes- Kozy Shack launch, Purina, Novartis Animal Health, University of Nebraska

Minneapolis, Mn

Responsible for leading development of channel agnostic connection plans, including ideation and strategy development, through execution and campaign reporting. Experience with developing strategies on all levels: from high-profile, multi-million dollar national campaigns that involve several partner agencies, to highly targeted local efforts with minimal spend.Clients include: Northwestern Mutual, MN State Lottery, P.F. Chang's China Bistro, Pei Wei Asian Diner, the University of Minnesota and Masco Cabinetry.

Plan and execute multi-channel contact strategies for Target Corporation and Reelz Cable Network. Drove strategy and planning process, coordinating across multiple client, media channel and creative agency partners to ensure program success.Diverse Target experience includes: Men’s Fashion, Branding, Local Community Relations, Entertainment, BTS/BTC and B2B Gift cards.

Plan, negotiate and buy national broadcast and print media for Subaru and Harley-Davidson.The execution of national broadcast strategies for Subaru of America included the development and implementation of sponsorship opportunities. Coordinated with regional Subaru Account Managers and field representatives to customize and manage media needs of 15 individual markets.

Coordinated all stages in the New Business process for the agency. Liaison between creative, project management and presentation team to meet deadlines for multiple pitches. Overall problem solver.

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: Delta Tau Delta, The Minnesota Daily

Education record