Jake Magill Email & Phone Number

Brisbane, Queensland, Australia

Australia

Brisbane, Queensland, Australia

In my role as Community and Projects Manager I am responsible for the strategy and implementation of increasing our community of members, customers and subscribers and ensuring they receive value and engage with our products and services. In addition, I lead a number of projects that support our community and business objectives.

Brisbane, Australia

In my time at National Seniors I have played an integral role in transforming member experience by managing the transition of the membership function from an internal department to an outsourced model. Currently my role is focused on ensuring we deliver a consistent membership journey, along with achieving our financial and member targets. Highlights: • Achieved a renewal revenue uplift of 8% over 6 months during business transition to third party provider.• Successfully managed transition from legacy CRM to cloud-based best practice CRM, Salesforce.com.• Developed new systems and processes to increase efficiencies and improve member communications.• Completed member journey mapping for customer segments based on life stage.Key Responsibilities: o Managing renewal communication channels including external call centre, print and digital fulfilmento Analysis of database and financial information to assess trends and identify opportunities for growtho Development and execution of member journey through Salesforce CRM

Brisbane, Australia

As Project Integration Leader, I successfully developed and managed a project plan to transition the internal membership team to an external call centre by June 30.Key Achievements: • Completion of outsourcing of membership team with minimal disruption to revenue and members experience. • Development of a detailed project plan that oversaw the transition of six key areas of the membership experience program including people, systems, operations, training, telephony and marketing. The project plan included over 80 tasks, regular updates to issues log and coordination between internal and external stakeholders to ensure success.

Brisbane, Australia

In my role as General Manager of Marketing, I was responsible for the overall strategic decisions and brand positioning for Healthia, My FootDr and subsidiary brands. I managed the national marketing budgets including TV Advertising, Brand, Digital, Sponsorship, PR, and Local and Community marketing. Highlights: • Launched new website and increased web traffic and conversion by 3% across 50,000 users per month.• Shifted branding from product to customer focused, through integrated marketing mix.• Rebranded My FootDr including signage, advertising and digital channels.• Supported growth of company from 10 locations to over 55 in 2018.• Developed new reminder process via direct marketing channels.• Launched PR program with national TV and press coverage.Key responsibilities:• Managed the workflow and projects for the marketing team, the national marketing budgets, and all external agencies and stakeholder relationships.• People management of three-person team, including an experienced Local Area Marketing Manager, Web/Graphic Designer and graduate Marketing Assistant, plus external agencies and stakeholders.• Led rebrand campaign– overseeing the consolidation of brands to My FootDr and developing the style guide, including logo, corporate colours, fonts, imagery, tone of voice, signage and corporate messaging.• Managed digital marketing strategy to drive web traffic and conversions to bookings, including SEO, Adwords, banner ads, targeted adverts, website branding and design, social media and ecommerce.• Managed our eDM campaigns to distribute newsletters, patient recalls and reminders. • Developed national advertising strategy, including TV campaigns, radio and print, and managed both the creative and bookings to ensure all advertising material met brand standards and delivered strong ROI. • Implemented successful inbound marketing strategy, focusing on web content & social media.

Brisbane, Australia

As Balance Podiatry’s Marketing Manager, I led all marketing functions for our brands Balance Podiatry, Balance Footwear and iOrthotics, prior to the company’s merger with MyFootDr. Highlights: • Launched new ecommerce website, balancefootwear.com.au.• Created of new brand ads for TV, delivering 3x ROI.• Managed new sponsorship deal with NQ Cowboys.• Created a social presence for the company, and integration of a social strategy with company targets.• Onboarded new media buying agency, tasked with amplifying brand presence and reach. Key responsibilities:• Delivered a national and local area marketing program, utilising a range of traditional and digital marketing activities to drive new customers and engage with existing customers. • Provided detailed monthly reports on gross sales and profit, web traffic, conversions, CPA and budgets. • Advised senior management of recommended paths to improve marketing results and build the company's profile as the destination for podiatry and footwear services. • Developed, managed and communicated Balance Podiatry’s messaging to internal and external audiences, to ensure the consistent, positive representation of the company’s brand.

Brisbane, Australia

As Tradelink’s Marketing and Communications Advisor, I was responsible for the marketing of Tradelink and its subsidiary brands. I worked collaboratively with the product team to exceed sales targets, manage budgets to achieve return on investment, and develop and place relevant advertising material. Highlights: • Re-launched Raymor brand to customers via in-store POS, website redevelopment and communications.• Launched product catalogues for all Tradelink brands.• Evolved brand marketing for 25 retail brands, across 200 stores.

Brisbane, Australia

As Poolwerx’s Marketing Executive, I led the rollout of several major projects including the creation and execution of a social media strategy, delivery of a brand changeover project and the development of an effective ecommerce platform. I also coordinated and implemented the company's digital marketing strategy, resulting in increased sales and engagement across the network. Highlights: • Created a national email marketing platform for head office and more than 100 franchise partners. • Provided local area marketing training for the entire franchise network. • Managed PR program and external PR agency resulting in national press and TV coverage. • Managed SEM, PPC and Google Remarketing campaigns for local and national audiences.

Brisbane, Australia

As Canstar’s Accounts Executive & Marketing Coordinator, I implemented a social media strategy to build brand awareness and engagement, managed the company’s brand changeover, designed and maintained marketing collateral, and organised business development workshops. I also contributed to the sales pipeline and developed strong client relationships.Highlights: • Launched company’s social media profile.• Established new sales and relationship management with existing clients. • Managed brand changeover and developed rebrand collateral.

Cleanaway, a subsidiary company of Transpacific, owns and manages a number of waste processing operations, including advanced waste treatment facilities, transfer stations, resource recovery and recycling facilities, secure product destruction operations and quarantine treatment operations. Cleanaway operates in the commodities trading arena, managing the sale of recovered paper, cardboard, metals and plastics to the domestic and international markets. As a Project Officer for Cleanaway I managed client relationships, inquiries and complaints, delivered key reports for the National Sales Manager, facilitated recovery of outstanding payments and undertook various marketing campaigns.

Sunshine Coast And Western Suburbs Brisbane

AFL Queensland is the state controlling body for Australian Football in Queensland, and is responsible for all the administration, development and marketing of all aspects of Australian Football throughout the state. AFL Queensland has over 172,000 participants playing at all levels of football from the introductory NAB AFL Auskick program to the AFL Masters Competition.In my position as a Development Officer for AFL Queensland I organised and coordinated Junior sport clinics and promoted new clinics to schools and young children.

Bachelor Of Business, Marketing And Public Relation

Certificate 3, Sport And Recreation Business Administration; 2007