Jake Ragkousis Email & Phone Number

Brisbane, Queensland, Australia

https://readymedia.com.au/ https://www.developmentready.com.au/https://www.commercialready.com.au/

Qld

• Responsible for the advertising revenue and support for all QLD based offices of the International Commercial Agencies (JLL, Colliers, CBRE, Knight Frank)

• Responsible for leading a national team of 7 Sales staff to achieve budget and generate new business in a competitive online market• Managed an online portfolio of 42+ websites and 15 databases selling banner display, rich media, video streaming and e-dm products • Developed and implemented sales strategy to achieve the proposed revenue targets across the network of sites and databases• Created site specific online sponsorship packages, across key sites and directed the sales team to take them to the market• Efficiently managed impression inventory across the site network, optimizing for maximum revenue though CPM/CPC/CPA models• Presented online advertising opportunities to offline agencies in an attempt to migrate some of their spent online • Managed internal relationships with our website and database partners, negotiating 3Di’s revenue margins and performance targets for the year• Maintained strong relationships with existing key online agencies• Extended the site network, pitching for new sites to join in key categories of interest (Travel, Finance)• Recruited and trained new account managers• Created and implemented internal procedures

• Responsible for national advertising revenue of RALPH & Men’s Style magazines(with added regional stretch targets NSW,SA, WA)• Managed a team of 4 NSW Account Managers and sales representatives from 2 regions (SA & WA)• Achieved NSW annual budget every year and regional stretch targets (2004, 2006)• Closed the biggest single sponsorship deal in the magazine to date + 100% share over competitors (client: Jack Daniels revenue:$220k - 2004)• Received award of excellence in 2004 ACP Sales Awards for the • Increased RALPH’s share of voice, by identifying new business opportunities and growing existing business• Worked with research, creative promotions and editorial teams to generate new initiatives for the team to take to market• Constantly analyzed Roy Morgan readership data working closely with ACP research dept in order to better profile our readers and present compelling arguments to advertisers• Assisted with the ongoing development of Account Managers • Responsible for managing the national advertising grid• Delivered consistently monthly/yearly magazine budgets by managing/monitoring advertising revenue and related expenses• Created innovative sponsorship packages across PBL’s media (Print/online) working with 9MSN online teams and ACP Marketing to ensure integration of content across multi-platforms

• Developed and sold integrated advertising packages on a multi-platform environment - WAP, SMS, Interactive TV and Internet platforms (MTV VideoClash, TXT Flirt, European Music Awards 2001)• Sold Internet advertising across the UK Viacom Network. (MTV, VH-1, Nickelodeon, Paramount) • Developed consistent pricing and audience research information for multi-platform sponsorship packages. • Maximized potential sponsorship revenue by targeting specialist New Media departments within existing media agencies - e.g. Carat, Optimedia, Starcom, as well as developing direct client relationships – e.g. Vodafone, K-Swiss, Panasonic• Liaised with the site’s editorial team to create bespoke integrated sponsorship solutions in response to specific clients’ briefs• Managed creative development and sponsorship implementation, by effective delegation to Project Managers with continual supervision and on going client meetings as required• Received nomination for strategic sales pitch in the cross-media sponsorship category for Media Week Awards 2001 (Unilever-Impulse sponsorship-IsSheMTV?)