Jake Sher Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

- Worked for the AT&T Strategies & Insights team in the Brands and Properties division- Drafted Brand Health Recap Decks for events with AT&T activations, including the 2022-2023 NBA season and the AT&T Byron Nelson PGA Golf Tournament, becoming proficient with think-cell software- Analyzed various demographics across all of AT&T’s verticals to determine the effectiveness of specific activations, creating crosstabs with Decipher to help our client quantify activation-spending decisions- Updated internal database of previous activations dating back to 2020 utilizing Microsoft Excel; I unweighted a mass of data to ultimately analyze the AT&T account’s sponsorships over time

New York, New York, United States

- Managed and updated the company’s vast CRM database by organizing each contact’s information into different industry sectors such as Professional Sports, Web3, Style, Music, and Popular Culture- Maintained contact with clients for business development purposes, while simultaneously reaching out to other potential clients to pursue opportunities for brand sponsorships or media coverage- Used Search Engine Optimization (SEO) to determine which articles could attract the most traffic to the company’s website by identifying keywords with low search difficulty and high search volume

Los Angeles County, California, United States

- Kept company employees up-to-date on industry trends within professional sports and esports- Coordinated social media photoshoots for clients- Created marketing decks for college football players to attract NIL deals (DJ Uiagalelei, Bryce Young, Jordan Addison)

Orange County, California, United States

- Oversaw LinkedIn posting and Instagram outreach to analyze what posts were most attention-grabbing and could lead to potential revenue streams by identifying users who engaged with David’s social media- Reached out to prominent sports industry figures in the corporate world to invite them on to David’s podcast, The Playbook, and communicated with them to coordinate podcast-related logistics - Managed a content creation project where I sent time-stamped segments from David’s LinkedIn Live and Instagram Live sessions to a media company called Blank Slate; I was responsible for sending an asset sheet, editing the clips down, and sending final cuts out to David’s social media guests to post online

Greater Los Angeles Area

I led a community service project as an administrative coordinator with LA Works and KEEN Sports throughout the summer, which helped athletes ranging from ages 5-21 with disabilities stay active and play sports. I recruited volunteers for each occurrence of the event, organized the event, marked the attendance of the volunteers, and lead the volunteers throughout the summer. Throughout the summer I:- Worked with KEEN Swim to execute their mission: to help underprivileged children with disabilities stay active throughout the summer by swimming with a swim coach and making friends- Managed all organization activities by attracting volunteers, briefing the volunteers on how to be effective swim coaches, serving as a swim coach, ensuring that every child was safe during their time in the pool, and bringing the children safely back to their parents at the end of every session

Orange County, California, United States

- Reached out to Social Media conferences to book speaking engagements- Attracted clients to David's Podcast, The Playbook - Attended networking events to grow David's brand and Sports 1 Marketing- Operated the company's expansive customer relationship management system- Leveraged relationship capital to attract athletes, CEOs, and coaching clients

Baltimore, Maryland

Hired to intern in the analytics department within the baseball operations side of the Baltimore Orioles. I became familiar with the inter-workings of an MLB front office. My responsibilities:- Tracked advanced statistics for scouted players in the Nippon Professional Baseball Organization (Japan) - Updated statistics from Cuban baseball leagues and translated Spanish statistics to English- Created a detailed injury report for every player in minor league/farm systems of MLB teams- Physically filed away data from traded players and created files for newly acquired players

Sport Management, Real Estate Development

Activities and Societies: Michigan Sports Business Association, Center for Success (Nonprofit)

International Business

High School Diploma, General Studies

Activities and Societies: Senior Mentor, Varsity Baseball team, Sports Editor for School Newspaper (The Piper), Admissions Ambassador