Finance Manager - Marketing
CurrentManage P&L forecast and all accounting activities for $100M+ marketing budget. Collaborate with teams globally across the organization including maintaining strong relationships with management and marketing teams to manage marketing budget and achieve strategic initiatives. Manage partnerships, accounts, and contracts for marketing vendors including NBC, NBA, Indiana Pacers, Detroit Tigers, Detroit Red Wings, Austin FC, Brand Ambassador Sponsorships, numerous digital media vendors, and others. Lead presentation of monthly marketing performance and KPI/metric review with Executive Team. Company acquired; role being eliminated.• Successfully managed ~20 accounts across multiple professional sports teams and leagues, collaborating with the marketing team on asset utilization, contract adjustments/amendments, performance tracking, and financial implications. • Reduced time needed for closing monthly financials by 50% (from 6 to 3 days) by leading team to automate and improve month-end close and reporting processes. Also enabled producing more timely metrics-driven financial reporting to improve decision making.• Automated and streamlined processes across all finance functions for monthly, quarterly, and annual executive budgeting/forecasting presentations, reducing preparation time by 50% (from 4 days to 2 days).• Led collaborative efforts with marketing executives to optimize spending efficiency, reallocate wasted marketing budget, and achieve a 10% reduction in overall marketing expenses while meeting customer acquisition targets.