As Director of Product Integrations I work with internal and external teams to identify, coordinate, and complete technical integrations.

The Product Lead for the Videology Audience Engine (DMP) technology. Audience Engine is a planning tool enabling advertisers, agencies, and analysts to create targetable groups of users called audiences. Those audiences can be found in the Videology DSP or pushed to another ad server. My role includes vision and strategy for the product, balancing tradeoffs in development queue, cheer-leading the product internally, and ultimately creating solutions for business problems in the audience data space.

Developed internal tools to improve work flow and create a feedback loop to executives, exhibiting an application of my skills in SQL, HTML, Visual Basic, Google Docs, and MS Office(especially excel).Created weekly, monthly, and quarterly reports for clients explaining trends and oddities in the data.Leveraged site statistics and usage metrics to determine an appropriate payout model.Knowledgeable on the data ecosystem. Worked with DSPs, ad networks, SSPs, and publishers in a direct sales role, often educating clients around audience data in general.Managed over 30 accounts simultaneously including The Huffington Post, Classmates, Appnexus, TargusInfo, and Interclick. My relationships with these customers enabled us to expand margins, and deliver billions of premium targeted impressions.Authored technical integration guides and more conceptual documents to explain how our system collected and used publisher data. Topics often included pixels, server-to-server integrations, and Dart.Often involved in product design process as a representative of our publisher's needs and workflow.