Brand strategist and consumer researcher with experience in the Automotive, Food, Beverage (both Alcohol and non-Alcoholic), Package Goods, Professional Services and Home Improvement categories. My expertise is in conducting qualitative consumer research, developing strategies, facilitating management workshops and in the management of long-term client relationships.

Designed, executed and analyzed creatively-driven consumer research projects for agencies and brands in the Automotive, Food/Beverage, Retail and Home Improvement categories (among many others). Acted as outsourced planning department for several award-winning agencies. Led company through period of massive growth - yearly revenues increased 62% in the period between 2010 and 2012 - and maintained profitability through effective planning of existing resources. Skills used and developed include:- Qualitative moderation, interviewing and analysis- Strategic concept development- Workshop planning and facilitation- Brand strategy development- Secondary research including Simmons Market Research- General and financial managementCompleted RIVA's Fundamentals of Moderation course in 2012.

Coordinate global creative developmentManage print, online and TV production