Our software, The Tadpull Pond, helps merchants run profitable and resilient commerce businesses by leveraging AI and digital marketing. Our clients include C-suite executives, private equity investors, and e-commerce leaders who are focused on achieving consistent revenue and profit growth. Our goal is to be the one source of truth they rely on to drive their commerce business—bringing together digital marketing, customer insights, and inventory management, all guided by customer lifetime value as the ultimate measure of success.Over the years we've been lucky to work alongside data-driven clients like Caterpillar, Vivint, Mystery Ranch (YETI), Mack's Prairie Wings (Bass Pro Shops), Spoonful of Comfort, Outdoor Research, Oboz, Jackson Hole Resort, Children's Miracle Network, and DonorsChoose.org.

I have the pleasure to teach the course, Digital Marketing Workshop, for second-year MBA students at Harvard. Through a variety of hands-on cases, we tackle SEO, paid & retail media, influencer marketing, digital communities, analytics and GenAI. Along the way, students explore a variety of tools and build custom GPT's to debate and arrive at solutions to modern marketing problems.Beyond teaching, I support on academic research initiatives with faculty and graduate students and contribute to case study development for Harvard Business Publishing.

eCommerceFuel Capital is a group of ecommerce entrepreneurs and experts who share their knowledge, capital and contacts to help promising companies grow in the online space.

Peter Drucker famously said "Business has only two functions - marketing and innovation."​ I was fortunate to develop and teach courses in both of these areas at Montana State University.I created and taught BMKT 420: Integrated Online Marketing which covers the basics of digital strategy, UX, SEO, PPC, web analytics & data visualization, and social media. Students learn how to craft an online strategy for a Kickstarter project, build a site from start to finish in WordPress, test the results on UserTesting.com, and tackle a real life case study for a global ecommerce company using Google Analytics & Data Studio. As a design thinking fanatic, I also served as a founding faculty member for JJCBE in the Design Sandbox for Engaged Learning (DSEL) program - an interdisciplinary effort between the colleges of Art & Architecture, Engineering, and Business. We team taught a human centered design course called "Innovative Ideation" each spring which tackled issues like aging and homelessness.Finally, I had the privilege to focus on partnership efforts for MSU with companies and organization's like Stanford's d.school, Northwestern's Kellogg School of Management, R/GA, Havas, HUGE, Kickstarter, IBM, Google and IDEO.

I was thrilled to be a part of the faculty in the MS of Business Analytics (MSBA) program developing and teaching graduate courses on the data science behind ecommerce businesses and the fundamentals of Python and machine learning. In our course, we used Google Colab and predictive analytics to explore ecommerce opportunities across customers, campaigns and inventory datasets.

I had the extreme fortune to develop and teach a graduate course in MCAD's Sustainable Design program. Through a grant with National Collegiate Inventors and Innovators Alliance (NCIIA), we created one of the first online grad courses for design students on the principles of Lean Startup.Learning how to teach early-stage entrepreneurship in an online environment was a blast.

Digital Wax Works helped clients better build their brands online using curiosity, imagination, and a little nerdiness.Clients included The Webby Awards, Netted by the Webby's, Internet Week New York, Bacterin International, State Supreme Court of Montana, Simms, Tai Ping International, BiggestSkiinginAmerica.com, Big Sky Resort and hillman curtis inc.

Sweet Onion Creations was an online company that took CAD designs and built marketing materials for architecture firms and real estate developers until the recession hit the building industry. Offerings included scale models built on demand with 3-D printers, computer renderings, virtual tours, and website development. Clients included Google, Dwell Magazine, Forest City Development, Tom Weiskopf Designs, Bernardon Haber Halloway, Sun Ranch Group, and the Sun Ranch Institute.

Worked with Senior Marketing Managers in Microsoft's US Partner Program on managing and designing direct email campaigns for account managers. Also created intranet sites of marketing resources for sales staff. Researched and made recommendations for Relationship Marketing best practices for future efforts with Microsoft's current US partners.

Brand building for a tech software startup in the pharmaceutical manufacturing industry through press relations, search engine marketing, guest-writing articles for trade journals, and public speaking.

Worked with small retail fly-fishing shops and also assisted the Director of Sales in the support of the global sales force. I love the outdoor industry and Simms taught me the power of building a strong brand.

Part-time internship where I developed marketing materials for engineering, architecture, and education audiences throughout the midwest on how to use rapid prototyping technology to reduce time to market.