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● Strategic creative leader and ECD equally fluent in brand/culture and tech/product, proven across work for TikTok, Google, Nike, and many others.● Specialisms include: brand strategy; creative strategy; brand marketing, product marketing; GTM strategy; data-driven creative; emerging tech inc. AI; film.● Experience working beyond a narrow definition of creative: building teams, both agency-side and brand-side (TikTok, Google, & YouTube); managing creative P&Ls; and co-creating campaign, product, and brand objectives.● Extensive experience building brands through and for digital products & ecosystems.● Experience leading creative teams working across diverse global regions, including EMEA, MENA, APAC.
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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Head Of Brand And Creative Emea And ApacTiktokLondon, Gb -
Head Of Brand & Creative Emea & ApacTiktok Jul 2022 - PresentLondon, England, United KingdomHead of the Brand & Creative team in TikTok across EMEA and APAC. This team creates all TikTok brand creative in a wide variety of languages and markets, through in-house creative, and directing external agency / production partners. The team also co-creates regional brand and marketing strategies. Part of the global marketing SLT team. -
Executive Creative DirectorAkqa Mar 2020 - Jun 2022Berlin, GermanyECD at AKQA Berlin, responsible for a large creative team working across advertising, product & platform design, brand creation, and creative innovation. Clients include Levi’s, HP, TikTok, the Richemont luxury group, Mini, Gore and others. -
Executive Creative DirectorToaster Oct 2016 - Nov 2019London + GlobalGlobal ECD at Toaster, leading the agency across London, Singapore, San Francisco, New Delhi and Jakarta, with teams embedded in Google and YouTube locations around the world. Toaster works with Alphabet (including Google & YouTube), providing creative, tech, design, and creative strategy. -
Creative DirectorPublicis•Poke Jan 2015 - Oct 2016London, England, United KingdomCreative Director in Poke, the famed independent London digital agency bought by Publicis, across Heineken, Orange, EE, Virgin Voyages, Ted Baker and other accounts. -
Creative DirectorFreelance Oct 2014 - Jan 2015London, United KingdomFor a variety of agencies.
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Creative DirectorAkqa Mar 2013 - Sep 2014London, United KingdomCreative lead on campaigns, service innovation and creative across Nike Western Europe and Nike UK, as well as other clients including H&M and Levi’s. -
Creative Director On Nike Japan // Creative Lead Akqa TokyoAkqa Jun 2012 - Mar 2013Tokyo, JapanCreative lead for Nike Japan, and part of a small team leading the creation of AKQA's new Tokyo office. This involved responsibility across strategy, hiring, and total creative output. -
Associate Creative DirectorAkqa Oct 2011 - Jun 2012London, United KingdomAssociate Creative Director on Nike global and Nike Western Europe. Helping Nike innovate new products & services like Nike Training Club, Nike+ FuelBand, Nike+ Running and others now in development. Developed digital-first and 360 campaigns. -
Senior CopywriterAkqa May 2010 - Oct 2011London, United KingdomSenior Copywriter on Nike UK and other brands. Concepted and produced a controversial collision of art, culture, music and sport around the theme of ‘Destroy To Create’ to launch Nike Destroyer jackets. -
Senior CopywriterTullo Marshall Warren Mar 2007 - May 2010● Lead creative for the launch of Lynx's (Axe) UK social media presence, including launch, subsequent campaigns and social strategy. ● Creatively led the Infiniti account – the first luxury car brand to launch in Europe since the mid-1990s. ● Used my experience in the Gulf and the wider Middle East to help the agency win the Jumeirah group business. -
Interactive CopywriterCarlson Marketing Oct 2005 - Mar 2007Lead online copywriter for this international TTL agency. -
Writer / CreativeFreelance Jun 2003 - Sep 2005Freelance Copywriter For agencies including TulloMarshallWarren and McCann Erickson, as well as smaller video/branding/animation agencies. Wrote/concepted across digital, video, DM & print.
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Writer / Assistant Development ProducerFugitive Films / Year Zero Productions Jan 2001 - Jun 2003Fugitive Films / Year Zero Productions Writer / Development Producer
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Frequently Asked Questions about Jake Cooper
What company does Jake Cooper work for?
Jake Cooper works for Tiktok
What is Jake Cooper's role at the current company?
Jake Cooper's current role is Head of Brand and Creative EMEA and APAC.
What is Jake Cooper's email address?
Jake Cooper's email address is ja****@****don.com
What is Jake Cooper's direct phone number?
Jake Cooper's direct phone number is +4477920*****
What schools did Jake Cooper attend?
Jake Cooper attended The University Of Manchester.
What skills is Jake Cooper known for?
Jake Cooper has skills like Digital Strategy, Creative Direction, Creative Strategy, Interactive Advertising, Copywriting, Social Media, Brand Development, Advertising, Digital Marketing, Content Strategy, Digital Media, Art Direction.
Who are Jake Cooper's colleagues?
Jake Cooper's colleagues are Phan Phương Nhi, Iris Chen, Erica Petraccone, Fangyi Shi, Nabil Benazzouz, Lê Thuận, Luciano L..
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Jake Cooper
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