Jake Fowler Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Houston, Texas

• Use market and competitive intelligence to target market expansion projects, resulting in $1.3 million in previously unrecognized annual revenue• Leverage direct calls, emails, and targeted sales campaigns driving over 800 profitable business targets per year• Maximize qualified sales leads using third party data sources, developing and nurturing relationships, focusing on increasing value, significantly contributing to top performance by the region• Led cross functional team to monitor and maintain portfolio of 50+ ongoing projects• Utilize SQL to produce dashboards resulting in higher on-time delivery of services to customers and increased sales penetration• Effectively targeted high growth/high demand properties through in depth market insights gained from various sources, resulting in greater than 80% of projects outperforming sales projections • Optimize current process and models for scaling to national rollout in pilot program

Houston, Texas

• Developed dashboards and score cards improving sales penetration underperforming projects and increase revenue by 60%• Identified key success drivers (i.e. sales engagement) by modeling project revenue and penetration based on historical data and forecasting future success• Identify and create KPIs and reporting, allowing leadership to rapidly shift tactics and o Standardized reporting metrics across divisional marketso Utilized dashboarding to highlight successes and opportunitieso Focused on key metrics and contributing factors while eliminating noise• Created Salesforce campaign to drive sales team penetration within projectso Utilized Salesforce reporting to focus sales team on underperforming markets and monitor engagement• Recognized as a leader among the organization and developed through training and practice• Project lead, Comcast Cares Day – 2016 & 2017o Planned, and executed volunteer service project consisting of 180 man hours & 30+ volunteers across multiple projects.o Projects were subject of media coverage raising brand awareness and improved perception and good corporate citizen within the Houston market

Stafford, Tx

• Produced findings for clients’ executive review from the research using storytelling to communicate next step solutions • Presented at client’s national dealer conference, highlighting the research and insights gained affect sales strategies• Provided actionable recommendations synthesizing qualitative, quantitative, and anecdotal as well as 1st and 3rd party data sources• Strategic partner to clients to develop strong foundations for market intelligence programso On-going Voice-of-Customer surveyso Semi-annual brand trackero Customer lifecycle studieso New-product development and launch• Functioned as project manager across various departments to ensure projects were completed on time and budget

• Implemented data governance structure making integrity the department’s priority to ensure accurate and timely results and findings• Anticipated the needs of the analyst and created useful data tables before they were requested, I was able to improve the efficiency of the analyst and decrease the throughput time of projects up to 20%.

Austin, Texas, United States

• Conceived and implemented marketing plans for a non-profit organization which resulted in 30% increase in attendance• Directly led creative efforts including photography, copy, and collateral creation• Conducted market studies using GIS software to identify and visualize current and potential market penetration and base. • Developed solutions to messaging, packaging, and product development issues for clients using quantitative analysis.

Mba, Marketing

Master Of Business Administration - Mba