Jake Johnstone Email & Phone Number

London Area, United Kingdom

• Lead and execute strategic communications for clients across the UK, Europe, Africa, and the US, spanning political, government, corporate, and third sectors.• Devise and implement digital and social media strategies, managing the full production of creative content for both planned and reactive initiatives, from ideation to execution.• Formulate and implement strategic messaging and media lines, conduct and analyse polling for campaigns, and produce engaging video and digital content to support client accounts.• Develop campaign branding and websites, perform client research and digital audits, and devise and implement paid digital campaign strategies.• Provide support to clients on crisis management.• Manage political and parliamentary engagements, influence policy, and build strategic partnerships.• Lead digital arm of client accounts and pitches, serving as the creative lead to deliver impactful communication solutions.• Write and distribute press releases, op-eds, and pitches to media outlets, ensuring comprehensive media coverage and engagement.• Engage with media to secure coverage, develop media contacts, and maintain relationships with key journalists and influencers.

London, England, United Kingdom

• Provided expert advice as a creative communications specialist to three Culture Secretaries, effectively communicating Ministerial and departmental priorities to the public.• Maintained a strong working knowledge of departmental business – such as the Online Safety Bill, the BBC Licence Fee, the future of Channel 4, the Platinum Jubilee and the Culture Recovery Fund – to support ministerial and government policy objectives.• Represented the policy views and communicated full scope of priorities of Ministers through digital communications and creative content.• Oversaw the strategic vision for Secretary of State social media platforms, from ideation to longterm strategy development and execution.• Created high-quality, engaging, and memorable original content to boost stakeholder engagement and reach.• Guided the Department's digital content and media planning, ensuring alignment with the Secretary of State's viewpoint and priorities.• Coordinated overlapping departmental work and fostered collaboration between government officials.• Collaborated with high-profile bodies and stakeholders, such as the Royal Family, to produce impactful content.• Planned regional events, visits, and engagements for the Secretary of State.• Provided comprehensive briefing materials for media rounds and broadcast appearances.• Utilised videography and photography to capture and promote the work of Ministers and the government through visual means.• Developed and managed relationships with press officers, special advisers, and events teams to integrate communications into media planning.• Led efforts to upskill digital communications teams across the department and wider government, ensuring consistent high standards in digital practices.

• Developed highly effective strategic digital communications and content, collaborating closely with the Prime Minister, government departments, private office staff, Special Advisers, and policy officials.• Worked on high-budget, high-profile UK-wide government campaigns, including the UK response to the coronavirus pandemic and Get Ready for Brexit.• Contributed to the production, implementation, and evaluation of digital coronavirus communications during a major ongoing crisis.• Demonstrated comprehensive expertise in Adobe Creative Suite and staying up-to date with the latest digital trends, resulting in creative solutions for government communications and shaping the digitalchannels approach for 10 Downing Street.• Produced high-quality visual content, including videos, photos, and graphics, to effectively tell stories, inform, and engage the public, ensuring alignment with standards and guidelines.• Provided expert digital and creative advice to civil servants, officials, special advisers, Ministers, and external stakeholders, contributing to the implementation of strategic plans for digital engagement and the production of campaign collateral.• Participated in Prime Minister visits, collaborating with the events team to coordinate and plan digital input.• Utilised gained insights to assess the effectiveness of strategic communications, identify patterns and trends in various evidence and data, and draw key conclusions to improve strategic plans and enhance the user experience.• Frequently on-call as part of the 10 Downing Street press duty system, promptly respondingto major events, crisis situations and political developments.

• Wrote and delivered detailed briefings and documents on key policy areas and for visits.• Prepared government lines and prepared the Leader of the House of Commons, Jacob Rees-Mogg, for Ministerial questions.• Supported team to deliver world-class insight-driven strategic digital communications on key policy areas such as restoration and renewal, parliamentary capability and legislative delivery.• Built relationships and network with cross-party MPs, Lords, Ministers, stakeholders, government departments and external agencies to develop and implement strategic communications, working across departments on behalf of the Leader’s Office to better support departmental policy objectives and priorities.• Wrote press releases, op-eds and help develop strategic communications strategies for the Leader.

London, United Kingdom

• Helped manage and direct the Party’s strategic digital communications and online campaigns and developed an internal communications budget to manage digital expenditure.• Drafted policy documents, media releases and digital communications plans and developed communications strategies and worked closely with MPs, MSPs, Party officials and staff to provide strategic campaigns advice.• Gave direction for media to MPs, and writing of key messaging, briefings, lines to take and online strategic campaigns.• Developed creative content for the Party to meet wider campaigns objectives, acting as an interface between the Party and the MPs in Westminster.

London, United Kingdom

• Worked with key clients such as British American Tobacco, Halifax, the Science Museum, Danone, Pizza Express and JP Morgan.• Created high quality collateral in a vast range of mediums for both digital outlets and printed marketing material.• Produced and edit video and photographic content across multiple social channels.• Wrote press releases, blogs, marketing emails and news articles.• Maintained website and generate content with focus on SEO optimisation and managed updates on company website inc. news section and case studies.• Built and maintained relationships with external clients and stakeholders.• Managed social media budgets and developed content plans and strategies.• Worked on and ran external events and took on additional marketing tasks when necessary.

• Designed posters, leaflets, press adverts, direct mails, outdoor, brochures, applications for billboard sites and front of house vinyls for theatres and other printed media across the UK.• Built and maintain relationships with senior producers and theatre managers to promote national and regional productions.• Negotiated with regional newspapers to acquire advertising deals for theatrical productions.• Ensured continuity throughout all artwork so that each production maintains integrity and profile.

Internship in the Office of Sadiq Khan MP, Shadow Justice Secretary and Shadow Minister for London.