Shivani Yerva Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Collaborating with brands to build excellent customer experiences through website testing and personalisation, while driving cross- channel integration of SEM, Programmatic, and Paid Social channels.
• Built campaigns and performed daily optimisations on Adobe Display for Programmatic, Adobe Advertising Cloud and Google Ads for SEM and Social platforms like LinkedIn, Instagram, Meta, TikTok.
• Designed interactive dashboards using Adobe Analytics to delve into the performance of key… Show more
• Designed interactive dashboards using Adobe Analytics to delve into the performance of key clients- enabling actionable insights.
• Performed A/B and Multivariate tests through Adobe Target for website optimisation- which further improved the overall results by 14%.
• Monitored campaign budget pacing, performed Search Term Optimisation, keyword expansion, created Whitelists Sitelinks, and performed troubleshooting to ensure the KPIs are met.

Sydney, New South Wales, Australia

• Sourcing, interviewing, and evaluating candidates for IT and infrastructure roles.
• Creating and developing innovative avenues to increase the quantity, quality and diversity of the candidate pool.
• Building surveys as a part of DEI offering to clients.
• Use of platforms like LinkedIn Recruiter, GitHub, Seek to source diverse candidates and RPO tools like Swordfish, SalesQL for candidates’ details.
• Developing and managing recruitment strategies for clients.
• Building… Show more

Sydney, New South Wales, Australia

• Strategized and created content for brochures and website, increasing the brand presence by 200%.
• Conducted secondary research on existing markets and competitors using Porter’s five forces model.
• Coordinated building and implementation of banner, video, and other non-text link advertising campaigns, increasing engagement by 38%.
• Developed 8 Case Studies to generate potential leads.
• Capitalized on pay-per-click advertising approaches such as Google AdWords and Facebook Ads.

Bengaluru, Karnataka, India

• Led phase-1 of nationwide recruitment process by partnering with universities.
• Developed employee motivation program (EMP) to support HR manager.
• Executed EMP for 45 employees with a 97% satisfaction rate.
• Mentored employees by understanding them by means of MBTI- 16 personality test, yielding higher employee productivity.
• Assisted with improving employee morale and retention by organizing social events.
• Improved employee retention by increasing job satisfaction and… Show more

Hyderabad, Telangana, India

• Business Development and Customer relationship management at SNC
• Managed operations at the convention centre
• Enhanced customer experience with the aim of increasing sales
• Curated an event
• Helped each event go off smoothly by assisting with developing, planning, and implementing strategies
• Executed events with consistently high standards of organization, service quality, and enthusiasm for client objectives

Hyderabad, Telangana, India

• Strategized proof of concept testing of the brand to support the founder.
• Developed email marketing campaigns in SurveyMonkey to targeted prospective clients.
• Converted 15+ new clients each week with a consistent 25% conversion rate.
• Guided and educated new clients about FillUp features and benefits to improve satisfaction.

Hyderabad, Telangana, India

• Data Collection, cleansing, and analysis of 513 Missing Children Cases from Police FIR Records in India
• Qualitative Data Collection and analysis on the perspectives of urban and rural children on Child Marriage
• Audio and Video footage recording for interviews and their events

Master Of Commerce, Marketing And Business Analytics

Bachelor Of Business Administration - Bba, Finance