Progressed from Brand Marketing Specialist to Digital Marketing Specialist to Digital Marketing Manager, leading the development and execution of data-driven digital marketing strategies for Wood-Mizer, a global leader in portable band sawmills.►Identified an under-leveraged product line and spearheaded a revitalization initiative, driving scalability with a 2,115% increase in website revenue.►Implemented a data-driven approach to digital performance marketing, resulting in an 880% increase in website revenue through A/B testing and optimization of advertising and landing pages.►Led data-driven product expansion by identifying a high-growth opportunity through search engine keyword volume market research and championing a successful product line proposal.►Developed and executed comprehensive go-to-market digital advertising strategies for over 30 product launches, boosting brand awareness, lead generation, and sales.►Managed digital advertising campaigns across more than 20 countries, overseeing budgets and optimizing spend for maximum return on investment (ROI).►Built and led a high-performing digital marketing team, fostering a culture of data-driven decision making and continuous improvement.►Analyzed competitor's digital presence to inform strategic decisions regarding pricing and brand positioning to implement free and fast shipping on a product line, driving a 214% revenue increase in one year.►Spearheaded a data-driven attribution model using Salesforce and Pipedrive customer relationship management (CRM) systems to track digital marketing's impact on offline purchases, optimizing spend and maximizing return on investment.►Planned, analyzed, and optimized campaigns across multiple digital marketing channels such as Google Ads, Meta, Amazon, Microsoft, Quora, and LinkedIn.►Analyzed performance across paid and organic marketing channels using SEMrush, Google Analytics, and Google Search Console.

Spearheaded marketing initiatives to drive brand awareness, market share growth, and revenue at Eye Level, a manufacturer of high-end outdoor living products.►Led a transformative multi-channel marketing and sales overhaul, driving a 49% revenue increase and a 53% gross profit increase within one year.►Launched a new company website, leveraging SEO, content marketing, and digital advertising to significantly increase website traffic and brand visibility.►Secured placements with major retailers such as The Home Depot, Lowe's, Wayfair, True Value Hardware, and Amazon, opening new sales channels and solidifying market presence.►Implemented process improvements in order processing, boosting order speed by 60% and improving data accuracy.►Led successful new product launches, driving market entry into the US and Canada.

Promoted from Sales Manager to Location General Manager at CarMax, a Fortune 500 company and the nation's top used car retailer, oversaw 200+ employees and 21 managers.►Designed a customer follow-up protocol in partnership with the sales strategy team that increased company wide close rate by 2%.►Built and motivated a high-performing sales team, developed two Sales Consultants into Sales Managers and fostered a culture of collaboration and continuous improvement.►Implemented a data-driven growth framework leveraging analytics to identify opportunities, optimize customer journeys, and track key performance indicators for continuous experience improvement, driving measurable growth.

Built a strong foundation at Meijer in progressively responsible roles, culminating in the Grocery Team Leader position, and led a team of 40+ associates.