Jake Haley Email & Phone Number

Baltimore, MD, US

Baltimore, Maryland, United States

• Recently added the ~$500M business of Golf Apparel to my scope

Baltimore, Maryland, United States

• Proudly serving as the head of Under Armour Golf Footwear, responsible for every aspect of both the product creation and go-to-market
• Manage cross-functional team of designers, developers, marketing/sales and more through strategic development, marketing, and launch of new golf products
• In 2 years, we doubled the golf footwear business while reducing styles and completely reshaping the product line
• Everyday is different in this role, with responsibilities including but not limited to: building category vision, mapping product line architecture & lifecycles, global & regional merchandising, development.
• Frequently present our product & mission to accounts, regions, leadership, sports marketing assets, sales and external partners throughout the product creation & go-to-market process in order to execute the concise.
• Recently tasked with building UA’s tennis & pickleball footwear category from scratch

Baltimore, Maryland Area

• Quarterbacked the $200 million businesses of Bags & Gloves from product line inception through go-to-market. Inclusive of Men's, Women's, Youth - Backpacks, Duffels, Sackpacks, Totes, Football Gloves, Baseball/Softball.
• Transformed the bags product line architecture and design direction with a consumer & data-driven mindset – utilizing athlete insights, market research, NPD data, and sell-in & sell-thru data to make objective.
• Championed the creation of product franchises - creating a leaner and more impactful product line & story
• Product line improvements led to style productivity of $1.3 million, sku productivity of $300,000, and house margin increased by 300 basis points from 2019 to 2021
• Cross collaborate with innovation teams to develop game-changing technologies in the backpack space; multiple patent-pending innovations including UA Strap Clip & UA Leveled
• Utilize creative storytelling and marketing to make $1 spend like $3, such as championing a product packaging redesign, seeding product, building enticing novelty collections, and improving e-commerce experience

Baltimore, Maryland

• In a hybrid role as PLM / Merchant / Developer / Product Testing Manager, supported the launch and growth of UA golf footwear from $0 to over $25 million in under 3 years
• Assisted in all steps of the product creation process, including category vision, product line inception, merchandising, development, biomechanical research & testing, market research, marketing, sales, and servicing.
• Frequently presented to accounts, regions, leadership, sports marketing assets, sales and external partners throughout the product creation & go-to-market process in order to execute the concise category vision
• Managed all regional communication, and built & maintained line architecture, color VLP, tech pages, merch pages and competitor overviews
• Conducted several market research & consumer insights studies to guide the consumer centric growth of the category
• Managed data integrity in Trasix and Centric PLM systems

Baltimore, Maryland Area

• I see product testing as the best way to start a career in product management - spending all my days with consumers & athletes, learning what they like & dislike about our product
• Collected & analyzed elite athletes’ feedback, then presented accurate & unbiased testing results to product development teams in order to validate and further improve the company's innovative products
• Served as Under Armour’s Qualtrics Survey Specialist after earning certification through a 3-day course & pass/fail test
• Certified in Textile Fundamentals through a rigorous 3-day NC State course that encapsulated a semester-long course
• Assisted in the creation of a web platform designed to track all Under Armour field tests – fieldtesting.underarmour.com
• Managed a team of two analysts, training and developing them to run our Train footwear, apparel & accessories testing

Baltimore, MD

Baltimore, MD

Baltimore, MD

Bachelor’S Science Business Administration, Marketing & International Business

Activities and Societies: Men's Lacrosse, Advanced Leadership Development Program (ALDP), Georgetown Athletics Leadership Academy, Hoya.

Master Of Business Administration (M.B.A.)

Esade Summer Program, Global Entrepreneurship And International Marketing

High School

Activities and Societies: National Honor Society, Fellowship of Christian Athletes, Future Business Leaders of America2010 Delmarva.