Jake Thompson Email & Phone Number

Rexburg, Id, Us

Meridian, Id, Us

1. Spearheaded a dynamic digital marketing strategy that propelled website traffic to over 3 million users annually, marking a groundbreaking 100% increase. 2. Achieved a major milestone by elevating Bish’s RV to the 5th fastest growing topic in the Recreational Vehicles category on Google Trends, reflecting significant brand awareness. 3. Strategically optimized Google ad spend, resulting in a $600,000 reduction while simultaneously boosting organic traffic by nearly 200% and achieving an overall 150% year-over-year increase in website traffic. 4. Pioneered Bish’s RV’s first in-house RV brand, Go Play RV, overseeing brand positioning, product development, pricing, placement, and a successful consumer launch. This innovation led to it becoming the best-selling Travel Trailer in Utah in its debut month and one of the top 3 in 2023, eventually rising to be the top-selling RV across all Bish’s RV dealerships. 5. As a marketing leader at Bish’s RV, I directed and expanded the marketing department, focusing on key areas such as digital marketing, brand management, creative development, marketing operations, advertising, and communications strategies.

Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr

Global Marketing Director for the BFGoodrich Brand (1# off-road tire brand in the world)Responsible for the global marketing and customer engagement strategy for the BFGoodrich Brand. - Led global marketing team- Led global product launches - Develops and supports BFG app / consumer engagement software- Manages creative agency - Responsible for global marketing budget- Sports marketing: leverages racing, sport, and lifestyle events to drive brand growth - Develop and leverage Global BFG Partnerships: Red Bull Media House, World Surf League- Leverage racing teams & sponsorship to further grow brand awareness and drive customers through marketing funnel: Red Bull OT3, SCORE, MINT 400, Baja 1,000, DAKAR, Ultra4- Define and maintain creative direction for the BFGoodrich brand - Support product development of new vertical and lifestyle products- Drive digital and online marketing- Support global ingratiation of marketing automation

Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr

B2B | Business to Business- Responsible for monthly volumes including revenue, and overall business performance, which includes developing annual strategy and monthly tactics and has led to strong YOY revenue growth and increase in share of market- Developed digital lead generation strategy which drives leads from digital advertising (search, social media, display) into Michelin’s marketing automation system (CRM) and passes hot leads to either inside-sales or our local sales representatives, which has resulted in new customer acquisitions and incremental sales- Created the North America mining business new product development plan and pipeline, which includes services, software, tires, and consulting offers

Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr

B2B | Business to Business - Led the go-to-market team in new products launches, revitalization of creative assets, and sales force training, which led to an increase in share of market and YOY volume growth.- Owned the go-to-market new product launch strategy, which led to +61% volume growth vs previous generation of products- Leveraged new products, branding, and price/volume assessment for an increase in per-unit profitability, increase in revenue, and significant increase in incremental gross margin- Led cross functional team including supply-chain, sales, pricing, and marketing in monthly business performance reviews and monthly product demand forecasts. - Managed North America Mining’s product, service, and consulting development with the global team, which led to new consulting contracts - Spearheaded digital and email marketing automation for Mining business – which targeted multi-channel customers, distribution, and end users, while working with creative team to share consistent storytelling and messaging- Led data analysis, driving new marketing opportunities and digital strategy

Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr

B2C | Business to ConsumerGlobal BFGoodrich (BFG) Brand Team - Managed the international influencer strategy for the BFGoodrich KM3 Launch (Mud-Terrain SUV / Pickup Truck Tire), which leveraged 80 global influencers across a multi-platform social media / digital campaign, resulting in 100's of Millions impressions and 10's of Millions engagements- Led regional teams around the globe in influencer selection process and how to create consistent messaging through customized storytelling and social media posts from influencers for the BFGoodrich KM3 launchMichelin Motorcycle/ Bicycle Marketing - Led the Motorcycle Marketing Team in the development and deployment of a consistent go-to-market strategy for the co-branded Michelin/Harley-Davidson motorcycle tire, including digital, POS, social, and experiential marketing activities which resulted in a +XX% increase in sales- Spearheaded deep data analysis of the motorcycle market - finding new product development opportunities, changing Michelin’s current R&D product pipeline, and evaluated current pricing structure- Led Michelin Motorcycle North America social media and digital strategy through influencer partnerships, deep data analysis, and social media marketing, which resulted in 200% increase in Facebook / Instagram followers- Collaborated with Harley-Davidson to design co-branded marketing material including: print, POS, PR, social media, search / display, press, and key influencer material- Managed marketing/brand agencies in the development and deployment of go-to-market material, promotional assets, and social media marketing strategy

Midland, Michigan, Us

B2B | Business to Business- Developed marketing and product development strategy through calibration with automotive OEMs, data analysis, and industry leading formulators, resulting in new revenue streams and products: Ford, General Motors, Coastal Automotive, GLG, Henkel, Jowat, Bostik - Led a cross functional project team to explore sustainable opportunities in the automotive industry by leveraging unreleased proprietary technology into key areas within the vehicle - Fostered new technology partnerships through cross industry analysis resulting in three pending automotive adhesive partnerships and strong revenue growth- Spearheaded integration of new bolt on industries into core Dow Elastomers quarter, annual, and 5-year growth targets - Value in use market strategy, resulting in pricing increase - First Marketing Leadership Development program - Intern to receive the Dow Gold Award

West Yellowstone, Mt, Us

B2C | Business to Consumer- Spearheaded Travel / Vacation digital strategy which led to a TOP 10% GLOBAL Ranking on TripAdvisor- Managed 35+ employees and led marketing team through an integrated digital overhaul, including website redesign, SEO strategy, Google AdWords, Social Media (Facebook, TripAdvisor, Instagram, Twitter, YouTube), and new experiential offers which led to a 43% increase in total ticket sales, $XXXXXX in new revenue, and 13,000 new customers- Managed 35+ employees and responsible for business operations - Spearheaded customer centricity and digital marketing intuitive that fueled #1 ranking on TripAdvisor, #1 Yelp, voted best things to do in Yellowstone, and top 10% global ranking on TripAdvisor- Managed digital marketing team and spearheaded data analysis through google analytics, Facebook, YouTube, and native website- Led the marketing team and launched over 10 new products in retail and food segments. This included print, packaging, design, product placement, and advertisements for all new products, which led to a 46% increase in product sales - Developed a financial data analysis program through spreadsheet and database software, which compiles and analyzes sales information over the past seven years. This provided the key analytical information for the significant rise in both ticket revenue and new product creation.- Launched and managed a YouTube video series "Behind Stage Doors" which resulted in tens of thousands of views- Spearheaded a five-year growth plan, including new investment opportunities, strategic marketing, and real estate investments, which resulted in multiple new revenue streams and real estate purchases.

West Yellowstone, Mt, Us

B2C | Business to ConsumerAn interactive haunted house, delivering an in-depth, responsive experience. Based on horrors classics and through a video surveillance system allowed lighting and sound teams to create a personalize experience for each patron.- Directly managed and hired 30+ employees and created start to finish customer experience - Developed homemade and differentiated concessions are - Launched the most successful temporary division in Playmill Theatre history- Instituted market research initiative, resulting in a competitive advantage over competition.- Implemented overall vision of project and personally accountable for outcomes.- Purchasing strategies, including purchase of equipment, product inventory, and lease agreements. - Developed forecasting modules for daily sales.- Logistical analysis of patron paths, resulting efficient use of crowd planning and increase service capacity.- Led the creative team to create scripts and plan patron experiences.

B2C | Business to ConsumerMost successful student run business in BYU-Idaho History (+$60K sales) in a 3-month period - responsible for all functions of business and managed our Marketing, operations, supply chain, and finance teams- Elected from my business peers as CEO- built brand identity from scratch with grass-roots marketing, strong brand standards, and key experiential marketing

B2C | Business to Consumer- Built from the ground up and sold business for +200% asset value in a one year period - Launched Brand Strategy through digital marketing (leveraging Google analytics to drive incremental sales), social media advertising, point of purchase advertising, and partnerships, which led to full capital repayment in the first two months of business operations - Designed physical layout and the overall brand experience- Created product inventory tracking system, virtually eliminating over purchasing and stock-outs.- Developed forecasting modules, resulting in significantly reducing waste product- Negotiated and established contracts with suppliers.- Calibrated and persuaded the City Council (West Yellowstone), in a three-month period, to approve the business license and location.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Of Science - Business Management, Entrepreneurship/Entrepreneurial Studies