Jacob R. Email & Phone Number

United States

Passionately crafting fine wines since 1917, Riboli Family Wines is a renowned California winery with a rich heritage and a commitment to excellence. Some of their brands include Stella Rosa, San Antonio, Highlands 41, San Simeon, Opaque, and Maddalena.- Manage and enhance their catalog of 250+ products in their PIM system Salsify- Setup and map channels: ABC Fine Wines, Total Wines, Doordash, Albertsons, MikMak, Profitero, Walmart, Kroger and many more. - Use Profitero to help identify content opportunities- Raised their Walmart content score to the highest they've ever had leading the beverage/ alcohol sector. Partnered with marketing to achieve best holiday sales results beating out previous 3 campaigns combined.- Successfully worked with Salsify to pilot a direct connection with Kroger. We were the only wine supplier in the pilot program.

United States

Acuity Brands is a leading commercial and industrial lighting manufacturer with sales and operations globally. They have over 30 brands in their lighting division and 2 large brands in their Intelligent Spaces Group. - Integral part of the Syndication Team for master data management and publishing content - Help set up their PIM System Salsify create channels, map properties, and create complex formulas to transform item data to match customer needs - Work closely with the Tech Team on an integration between information source systems and Salsify - Create custom channels in Salsify for the distribution network - Migrate the company from using Syndigo to Salsify for Lowe’s item data setup and management - Help identify content gaps and report back analytics to marketing and product information teams

United States

Central Garden & Pet is a market leader in the Garden and Pet industries for over 40 years and has over 65 high-quality brands in its portfolio. - Owner of e-commerce channel marketing; including consumer experience, brand guidelines, content strategy, merchandising, growth strategy, and keyword research - Report inefficiencies and content gaps and work with brand managers to yield higher product ranking, overall impressions, and conversions - Organize marketing and sales requests for digital assets and leverage internal resources and or manage outside agencies to complete content development - Track website performance and make SEO updates to high-traffic landing pages on various CMS platforms (Shopify and Sitecore) - Own PIM (Salsify) content entry, updates, and management for brands under Central Garden & Pet to include: K&H, Farnam, Horse Health Products, Vita Flex, Adams, Comfort Zone, Good Good - Work closely with the ERP team to ensure proper new item set-up - Responsible for overseeing technical integrations of marketing plug-ins (PriceSpider) with the PIM system

Broomfield, Colorado

ALLEN Company is an industry-leading manufacturer in the outdoor space. It has been producing consumer packaged goods both domestically and foreign for 50 years. - Learned what top retailers required for content and I worked with internal teams to completely overhaul the company’s product information and properly set up a connection between their ERP system Epicor and their PIM system Salsify.- Took on a complete digital content transformation for 2,300+ products, and 20 sub-brands which included overhauling product names, descriptions, organizing 16,000 images, and hundreds of videos.- Setup direct sales channels such as Walmart, Home Depot, Lowe’s, etc. Syndicated content for new products along with refreshing content for existing products. This led to the best e-commerce sales the company has ever had. Proving how powerful content and product information is to sales growth.- Managed and optimized Allen’s social media including Facebook, Instagram, Twitter, Pinterest and YouTube channels for increased reach, video view time, and referral to Ecommerce website.

Virginia Beach

SENTRY Products Group was a start-up manufacturer founded by multiple business leaders in the outdoor industry and acquired Hexmag in 2017. They recognized the value I brought to the business and kept me on after the acquisition where I was remotely located. - Managed all marketing activity for 100+ product lines and parent company brand- Worked with Web Admin to set up and maintain an email automation program with 250K+ subscribers- Actively managed and grew e-commerce sales channel to 3rd highest in revenue and 2nd most profitable

Fort Collins, Colorado Area

Hexmag was a start-up consumer packaged goods manufacturer in the outdoor industry. It was acquired by SENTRY Products Group to help round out its portfolio of brands in 2017. This is where I learned the importance of brand growth and management.- Successfully launched new products with a very limited marketing budget. This is where I learned the importance of good media relations. - Lead and managed a group of national competitive athletes that used Hexmag products. Best group of brand advocates I could have asked for.

Fort Collins, Colorado Area

Hexmag was a start-up consumer packaged goods manufacturer in the outdoor industry. It was acquired by the SENTRY Products Group to help round out its portfolio of brands in 2017. This is where I learned the importance of brand growth and management.- As the first employee hired I co-led the creation of a multi-million dollar start-up manufacturer alongside the business owners which helped me develop a resource-constrained mindset. Learning how to build a business from scratch and gain familiarity with all aspects of starting a company has given me the ability to see how all departments fit and work together.- Developed and executed sales and marketing plans to generate sales, drive revenue, and create brand awareness nationally. Accomplished this by developing B2B sales in two-step distribution, established a direct dealer network, created an OEM supplier program.

Broomfield

National Business Media is a well-known publisher in the B2B automotive, RV, and graphics industries. In addition to multiple print and digital magazines, they held large B2B trade shows across the nation. - Provided marketing and sales support for multiple B2B publications and trade shows. I learned a lot about B2B marketing here which greatly helped me later on in my career. - Planned and laid out house ads and email campaigns to help maintain and grow subscriptions and circulation- Trade show marketing, increased attendees 20% over previous year using email, direct mail, and fax

Ft. Collins

The Coloradoan is a newspaper based in Fort Collins, Colorado, and was one of many properties owned by Gannett. - I supported a team of three sales executives who focused on automotive dealerships in northern Colorado. They would make the sale and I would design the ads, work with an offsite graphic design team, and meet tight deadlines for print and digital advertising.

Milliken, Colorado

Recognized and seized a market opportunity for high quality automotive consumer packaged goodsOffered products and services that maximized customer value within a niche market90% success rate with new warm sales leads Co-created a successful interactive website with a web-designerSearch Engine Optimization, Blogging experience and social media analyzing and tracking to increase traffic and retention Developed and implemented marketing mix plans, marketing matrix plans Business to consumer sales, business to business salesDeveloped core value stories and key marketing messages for my products and servicesClosed sales by answering technical questions through product knowledge and competition research and customer relationship management

Ft. Collins, Co

BMW & Mercedes Benz Certified technicianAdvanced in knowledge about mechanical side of European and Exotic vehiclesDiagnosed, coded and programmed BMW, Mercedes Benz & Audi on board computer networks Customer relations Parts inventory