A group of entrepeneurs looking to improve the experience that users have while using softwares, Apps and webpages.My part was directing the experiece department, form fully understand the clients needs and the user to direct and design the way each software will work. We have to work frome the smallest part (a buto) to finally delivering a complete report with all the information that the software gather.SOME PROJECTS:- Take eat easy / App (IOS – Android)- Easy Wash / App (IOS – Android)- Xpedientes médicos / Medical software- School software for IFMO / Online classes.

- One of the 100 most prominent emerging studios in LATAM // According to 2011 Stash Magazine -We launched the studio to take advantage of the different skills we owned. My part was in many areas like writing scripts, directing, vfx, animating, film editing, production to managing projects and relationship with clients.TEAM RESULTS: As we were the a new studio, we had the chance to work with clients from different industries and be challenged to create interestingly audio visual projects.- NIKE México / Video direction - Papper mate / production direction and VFX- Banamex / Creativity and direction of promo ads.- Desarrollos delta / Brand development, direction and production of via cordillera and Fridas projects.- Magna Intier / 3D and 2D Internal training videos development.

Digital Invaders is Grupo W's school of digital craft and creativity.I teached on the subjects of "Animation & VFX"​, focusing students in understand the new "how vfx work in digital media"TEAM RESULTS: +300 alumni from all over the world.MORE INFO:+ Sketch or Die (Student Project): http://goo.gl/DpIaF+ Students'​ works: http://vimeo.com/12248091+ Digital Invaders Case Study: http://vimeo.com/12388879

Grupo W is the most renowned Mexican digital agency and the most awarded one.TEAM RESULTS: Ranked 4th Global Digital Agency in 2008 & 14th in 2007 by Gunn Report-Production for agencies like Crispin + Porter & Bogusky, Wieden+Kennedy, Goodby Silverstein & Partners, 180 Amsterdam, KSBP-First Mexican Cyber Lion for Digital Invaders, also the first Mexican Yahoo! Big Idea Chair for Rexona (Unilever) "Detective Stripes"​ Campaign-Rexona (Unilever) "Who Is Fermin"​ campaign ranked 7th Worldwide Best Online Campaign (Gunn Report)-Integrated strategy for Rexona (Unilever) achieved growth of 20% of efficiency from 5.5% SOM to 7.5%, RFM became the 2nd top selling brand-"Detective Stripes"​ Integrated strategy for Rexona For Men (Unilever) as Best Global Case Study (campaign was also implemented in Spain, Italy, Germany, Brazil-Integrated strategy for Cerveza Indio (Heineken Cuauhtemoc M.) with core in music like Indio Sessions & Indio Vive Latino (biggest Rock Festival in LATAM)-Setup and leaded the development of different teams: Creative, Strategy, Production, R&D and Social Media / Content Marketing with focus in IMC (Digital + ATL + BTL)CLIENTS: Unilever (Knorr, Dove, Rexona For Men, Rexona Clinical, Rexona Teens), Hershey (Ice Breakers), Coca-Cola, Danone (Bonafont), Electronic Arts, Slang / Konami, Nike, HP, Sprint, VW, Anheuser Busch, Glenfiddich, Heineken-Cuauhtemoc Moctezuma, Pfizer, Ally, among others.AGENCY PRODUCTION: Crispin + Porter & Bogusky, Wieden+Kennedy, Goodby Silverstein & Partners, 180 Amsterdam, KSB, BBH, Blast Radius.

Head of the production area of one of the most renowned photographers in the north of the country, setting the production work pipeline for the studio.SOME OF THE PROJECTS WE HAD:- Vinoteca / Christmas campaigns- Sol cero / Cervecería Cuathemoc- Centrika / Live in Centrika- 2007 – 2008 products catalog / Home depot