SEO, Organic Growth and Web Analytics- On-page, Off-page and Technical SEO, Search Engine Optimization, Web Strategy, Serving Intent- Competitive Analysis, Keyword Research, Opportunity Prioritization, Website Management- Algorithm Updates, SEO Best Practices, Program Management, Site Audits- Onboarding, Training, Development, Quality Assurance, Project and Resource Management- Marketing Analytics, Performance Reporting, Data Management, Formulas, Dashboarding- Ahrefs, Semrush, Moz, Screaming Frog, Google Analytics, Search Console, Matomo, seoClarity- Visual Studio Code, Github, Cloudflare, Markdown, Wordpress, HTML, Chat GPT, Schema- Microsoft and Google Suite, Excel and Sheets, Tableau, Jira, Asana, Confluence, Notion, HotjarContent Marketing and Management- Content Strategy, Development, Optimization, Publishing, Marketing and Amplification- Storytelling, Brand and Product Development, Audience Identification, Segmentation, Messaging- Digital PR, Link Building, Campaign Management, Email Marketing, Communications- Trend Research, Experimentation, Performance Analytics, Content Audits, Reporting- Google Trends, AnswerThePublic, Google Scholar, UberSuggest, Medium, Hemingway Editor- Kaggle, Google Dataset, Statista, IPEDS, College Navigator, Data.gov- Salesforce, Pitchbox, Mailgun, Mailchimp, Survey Monkey, YouGov, Hubspot