Instruct the battery members on their musical performance as well as to develop their skills as musicians, equipping them with advanced skills to perform the battery arrangement for the season’s production while applying those skills consistently. This is to be achieved while cultivating a positive and rewarding member experience.

Assist with grassroots concert promotion and marketing by helping oversee physical and digital street teams, monitor and create content for social media channels, update venue websites, update company-owned Spotify playlists and occasionally supplement street team efforts.

Managed digital channels including Facebook, Instagram, LinkedIn, website content management software and email marketing software (MailChimp). Write content and design graphics using Canva or Photoshop for website banners, social posts, email templates and print material including flyers, postcards, business cards and other signage.Prior to my employment, the nonprofit never had a dedicated professional to help implement and drive marketing strategy. After establishing brand guidelines, I was able to resurrect social media channels and quickly increase audience reach by 23% on Facebook and 870% on Instagram after the first month of consistent social posting.

Responsible for driving business growth and championing marketing strategies for small to medium sized business clients. As a Marketing Success Manager, I got to work with a diverse group of business owners from e-commerce, contractors, insurance, health and more. I was the sole marketing professional for 30-50 small businesses at a time, with a total book size of over $40,000 by the end of my time with the agency. I was the go-to person for building marketing plans, implementing technology processes, and driving growth for these businesses. Other areas of expertise are marketing technology, email automation, social media and direct television advertising, content writing and search engine optimization, social media management, and other various business administrative support.