James Arrowsmith Email & Phone Number

Northampton, Gb

Greater Northampton Area, United Kingdom

Overall responsibility for marketing including planning, brand management, and digital.- Works closely with the business development team to define long-term objectives plans, implements and manages creative marketing strategies to achieve company-wide goals and excellent ROI.- Successfully executes product launches from conception to completion, leading to core ranges including Ergo seating, Oslo desks and the Domino chair becoming bestsellers.- Adapts to the ever-changing… Show more Overall responsibility for marketing including planning, brand management, and digital.- Works closely with the business development team to define long-term objectives plans, implements and manages creative marketing strategies to achieve company-wide goals and excellent ROI.- Successfully executes product launches from conception to completion, leading to core ranges including Ergo seating, Oslo desks and the Domino chair becoming bestsellers.- Adapts to the ever-changing environment to meet the needs of our target audiences and achieve record sales of £1 million per month.- Confidently manages the workload of a team of 3 people, ensures projects are delivered to meet deadlines, highly organised with an excellent eye for detail.- Manages all social media platforms, promoting USP's, stocked products and video content.- Utilises Adobe Creative Suite to produce a wide variety of printed and digital marketing collateral including brochures, adverts, showroom graphics, a quarterly promotional flyer and visual content for the Shopify website.- Works hard to ensure that all customer communication articulates the companiesbrand proposition, creating a clear and consistent tone of voice.- Builds and manages close relationships with a broad range of stakeholders worldwide, confidently communicates with stakeholders of all levels.- Manages all aspects of external events including organisation and promotion, ensures a strong and consistent brand message and maximum attendance from resellers. Show less

Greater Northampton Area, United Kingdom

- Developed various Google Adwords campaigns and enhanced SEO with new website content for GEMCO, resulting in website hits going up from 2,000 to 20,000 within 2 months and products advertised seeing a strong sales increase. For example, the SOMERS Mobile Column Lifts went from selling 4 units (£40,000 sales) in 2018, increasing to 15 units (£150,000 sales) in 2019.- Used Word Press to create well designed web pages that effectively promoted the product offering whilst engaging with the… Show more - Developed various Google Adwords campaigns and enhanced SEO with new website content for GEMCO, resulting in website hits going up from 2,000 to 20,000 within 2 months and products advertised seeing a strong sales increase. For example, the SOMERS Mobile Column Lifts went from selling 4 units (£40,000 sales) in 2018, increasing to 15 units (£150,000 sales) in 2019.- Used Word Press to create well designed web pages that effectively promoted the product offering whilst engaging with the target audience.- Effectively used copywriting skills for a wide range of online content and magazine articles, built increased PR and promotion of various products.- Managed all aspects of all exhibitions from start to finish, including Automechanika and The CV show at the NEC, resulted in strong show day sales and increased brand awareness.- Created a wide range of online and offline marketing literature including brochures, website pages and magazine adverts using InDesign and Photoshop.- Designed effective email marketing campaigns using Mailchimp, resulting in significantly increased sales for top selling and clearance product lines. Show less

Greater Northampton Area, United Kingdom

- Developed the new mid-point brand positioning of Travis Perkins ‘4Trade’ brand, covering creative, product, pricing, promotions, quality, ranging, and marketing perspectives, resulted in a competitively positioned brand with a strong brand personality and competitive pricing strategy.- Worked closely with a design agency to create a new creative proposition for the 4Trade brand, including the introduction of a brand operations manual, brand identity guide, new brand colours, new brand… Show more - Developed the new mid-point brand positioning of Travis Perkins ‘4Trade’ brand, covering creative, product, pricing, promotions, quality, ranging, and marketing perspectives, resulted in a competitively positioned brand with a strong brand personality and competitive pricing strategy.- Worked closely with a design agency to create a new creative proposition for the 4Trade brand, including the introduction of a brand operations manual, brand identity guide, new brand colours, new brand logo, brand tagline, POS, typography, and packaging that worked harder on store shelves.-Built a new product development plan and carried out product deletions to ensure all new products met the needs of the trade target audience, and the future of the brand.- Carried out focus groups to gain qualitative and quantitative insight into customer and branch staff perceptions of the brand’s quality, pricing, and packaging proposition. Presented findings to management and fed back results into project. Show less

Towcester, England, United Kingdom

- Created a new marketing strategy, including an effective set of marketing tactics.- Carried out various email marketing campaigns, a website re-launch, newsletters, and press releases, to build relationships and increase customer loyalty and sales.

Wellingborough, England, United Kingdom

- Managed all aspects of the company’s largest eBay Power Seller and Amazon account, resulted in effective listings, and record sales of £800,000 in one month.- Utilised CRM Software - Implemented a website re-launch resulted in engaging web pages, increasing SEO and eBay visits.- Utilised Microsoft Access and Excel skills through the design and maintenance of various databases to improve understanding of clients and products.

Ba (Hons), Business & Management, Marketing

Modules included: Entrepreneurial Marketing (2:1), Contemporary Brand Management (2:1), Business Enterprise (2:1), Marketing.

Chartered Management Institute (Certificate In Consulting Essentials), Marketing Consultancy

Qualification gained at University for the preparation of a professional marketing plan for a tool company, resulted in practical.

Btec National Diploma In Graphic Design, Graphic Communications

The course covered all aspects of graphic design, developing skills in both traditional and electronic media through the use of Adobe.